A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

NXP Software exhibited at this week’s Apps World Europe. The world-wide leading software vendor for multimedia specialises in innovative solutions and applications to help mobile device manufacturers and service providers deliver extraordinary media experiences.

The company used the event to launch a new release of their highly popular LifeVibes CineXPlayer, CineXPlayer 2.5, the first video player for iPad, iPhone and iPod devices to support Dolby® Digital Plus. (more…)

The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up. (more…)

Thank you to everyone who came to Apps World over the last two days; we’ve had an awesome show and we hope you got what you came for.

We’ve been lucky to have some of the leading minds in the industry here with us this year, delivering top-class insight and advice into the state of the apps industry, what it has to offer numerous business sectors, and how organisations can harness their power.

There have been some key themes running through a lot of the conference. The shift in ownership within companies seeking to move their brand into the apps sector seems to be swinging from mobile-curious CEOs to marketing departments. (more…)

Sophisticated geo-location technology will be able to compose a predictive customised schedule  for your day, reacting not just to where you are, but also what’s around you and what you’ve done in the past. This was a vision of the future delivered by the Geo-Location panel on day 2 of Apps World Europe.

For instance, your future app will be able to use location to realise you’re about to hit an area of forehead-slapping traffic congestion, calculate how late you might be for your important business meeting, then reschedule for you while you fight through the jam.

This fascinating panel session, chaired by Peter Swain, CEO of Always on Message, included Patrick Connolly from ABI Research, Ian Holt from Ordnance Survey, Anwar Ahmed from NAVTEQ and Phillip Gontier from Poynt. In the future our location apps will be jaw-droppingly amazing, they agreed, but right now, no one’s really come up with the killer location product. (more…)

Digital strategy specialists Apppli have noticed a trend among many of the marketing professionals coming ton them for app development services, something we’ve heard a number of speakers mention during Apps World Europe this week.

Apps are a relatively new and rapidly evolving marketing channel, and many businesses pursuing an app marketing agenda lack some of the critical knowledge required in order to build a comprehensive, effective strategy.

Apppli’s new ‘School of Apps’ course, designed and run by Programme Director Diana Marian, aims to provide businesses with a way to fill that knowledge gap. We managed to track Diana down at Apps World:

Apps industry growth is still significant in the UK and throughout Europe, though the really rapid growth areas are Asia and Africa, according to Terence Eden, head of developer community at InMobi.

Developers need to recognise the global nature of apps, he says; your market isn’t just limited to the country or even continent that you live in.

“The UK market is getting saturated,” he adds. “If developers want to unlock the power of what they’re doing they have to translate their apps to all the different app stores around the world.”

Not only that, but he believes developers need to think more strategically about how they’re going to monetise their apps over their entire lifecycle. “Think about that first sale and think about how you’re going to follow that up,” he says. “We can monetise your apps by putting advertising in them.”

With growth in app downloads predominantly around free apps, offering a free version of your app is often a smart way to go. “Once they’ve got your free version, you can upsell them, get them to buy the premium version,” says Eden. “If you want to sell extra functionality or features, we can provide a payment solution for that.”

Eden says his big issue is making developers aware that mobile advertising is also an option for their own business.

“It doesn’t matter whether you’re the biggest brand on the planet or some guy in his bedroom working on the next big thing; you can use advertising to get your app out to millions of people, he says. “You can actually make a big splash worldwide with not a huge amount of budget.”