As the article quite rightly states, mobile sites generally work across all mobile browsers however there is work involved in ensuring full performance. However, if you want users or customers to be able to access information about your business or brand without being connected to the internet, an app will do this, a mobile site won’t.

Apps also provide an additional revenue stream for certain businesses from download fee, in app purchase and advertising. They also present other benefits such as data capture, a presence on a user’s screen, reminding them that you exist, and the ability to send push notifications directly to a user’s phone – mobile sites require the user to come to you off their own back.

There are pros and cons to both – like any form of communication strategy surely it’s about what would benefit your business and your customers the most.

Use the tools available to do the job, that could in fact involve both – the approach of pipping one technology against the other just seems a little pointless.

I hope RSC-e, JOYN or whatever it’s called can live up to these best of breed services, and doesn’t just rely on being pre-loaded on new devices that aren’t going to penetrate the market for ages. What’s your prediction?

Customers are more and more savvy to the true costs that lay behind the service they use daily, hence the ever increasing popularity of low cost SIM only MVNOs. I’m surprised that whoever wrote this article has missed out the biggest movement that operators have declared at this years MWC called RCS-e in order to retain their relevance in the core comms space.

The above points are a little short sighted i’m afraid and i’m speaking as a person who has working in the OTT space and within an MNO today.