I hope RSC-e, JOYN or whatever it’s called can live up to these best of breed services, and doesn’t just rely on being pre-loaded on new devices that aren’t going to penetrate the market for ages. What’s your prediction?

Customers are more and more savvy to the true costs that lay behind the service they use daily, hence the ever increasing popularity of low cost SIM only MVNOs. I’m surprised that whoever wrote this article has missed out the biggest movement that operators have declared at this years MWC called RCS-e in order to retain their relevance in the core comms space.

The above points are a little short sighted i’m afraid and i’m speaking as a person who has working in the OTT space and within an MNO today.