Attendance of Apps World Europe is set to double this October

There are many reasons why you should register for Apps World Europe now but the fact that the show, which will be held in London’s Earls Court 2, from 22-23 October, promises to be bigger and better than ever is perhaps the biggest reason.

The Apps World Europe show, which this year celebrates its fourth birthday, has doubled in size and will see more than 8,000 delegates visit more than 250 exhibitors for two days of top level networking, meetings, workshop streams and awards. It is THE place to see and be seen for anyone in the apps industry – from developers to mobile marketers. Here are 7 more reasons why Apps World Europe should be top of your agenda and why you really must book your place now:

1) 12 workshop streams

Apps World Europe will offer key note speakers in all the current hottest topics from some of the world’s biggest brands, including McDonalds, Carlsberg and BBC, and covering everything from gaming to mobile marketing and TV and second screen apps

2) More free access to content

There are now five free workshop streams including the developer zone and the return of the Droid World at Apps World Europe. For the first time visitors can also access the enterprise and gaming zones for free

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Good morning to all developers, mobility specialists, mobile marketers and app industry professionals! The waiting’s finally at an end; Apps World North America is up and running at the Moscone Center West.

Day one of Apps World promises great excitement, with vaunted speakers doling out spoonfuls of sparkling content on a variety of topics.

From monetisation to mobilisation, expertise will be provided by companies such as Twitter, CBS Interactive and National Geographic among others across 10 conference tracks, alongside a free exhibition hall with over 150 exhibitors. (more…)

The free to attend two day Enterprise Zone track at Apps World North America, in Moscone Center West, San Francisco on February 7-8 is bursting at the seams with top-class content and features companies including Rackspace, Intel and Los Angeles World Airports among others.

The consumerisation of IT and the increased prevalence of mobile in the enterprise is a pivotal discussion point, and the free to attend two day Enterprise Zone track features countless highlights from expert names in the field of enterprise apps.

The track looks into all facets of enterprise applications from intuitiveness, to design, and security, as well as touching on peripheral subjects such as the enterprise app store and BYOD.

A key highlight in day one of the enterprise apps developer conference is a panel discussion examining mobilisation within the enterprise, with vaunted contributions from Phil Lenton, CEO of Compsoft, and Alex Bakman, president and owner of Snappii among others.

Elsewhere, StackMob CEO Ty Amall gives an overview to enterprise app stores, and Niki Acosta, cloud evangelista at Rackspace discusses the enterprise cloud.

The track will be of interest to anyone looking to deploy enterprise apps in 2013, as well as CIOs, cloud evangelists and organisations looking at enforcing a BYOD policy.

To find out more information about how to register for the free-to-attend Enterprise Zone, please visit here.

Major telecoms carriers AT&T and Verizon, payment providers Capital One and MasterCard, along with industry analysts Yankee Group and Strategy Analytics will all be present giving their varied expertise at the mobile payments event and conference at Apps World North America, on February 7-8 at Moscone Center West, San Francisco.

There’s a huge race on for mind and market share in the mobile payments space, with banks, operators, platform owners and card issuers all fighting for a piece of the action.

The one-day mobile payments event will be of interest to anyone looking to incorporate a payments solution, in both the enterprise and consumer spheres.

Highlights of the first day’s track will include a panel on understanding the market opportunity and challenges for payment acceptance apps lead by CreditCall‘s Sian Bosley with expert contribution from MasterCard, PayPal and Intuit.

Other must-see discussions include  Michael De Jongh, mobile billing and content at MACH, examining the threat of OTT players in mobile payments; Jeppe Dorff, head of transaction services at Rogers Communications, looking at challenges with implementing NFC infrastructure; and a panel on the overall mobile payment ecosystem featuring contributions from representatives of Wells Fargo, AT&T Mobility and Verizon among others.

To find out on how to register for the mobile payments event at Apps World please click here.

Windows 8 Developer Workshops : There’s only a few weeks until Apps World kicks off in San Francisco on 7-8 February at the Moscone Centers, and Microsoft is hosting a series of Windows 8 free to attend expert briefings and developer workshops over the two days, aimed at delivering the knowledge you require to code high quality apps and games for its innovative new operating system.

A team of Windows and Windows Phone experts will be on hand throughout the event to answer your queries, offer assistance with porting and development and all the support you’ll need to create amazing W8 apps

Workshops will include advice on how to ensure your apps generate the stickiness that keeps downloads ticking over, rather than fading into obscurity. They’ll be examining how to use Visual Studio, C# and XAML to build Windows Phone 8 Apps, and demonstrating how easy it is to port games to Windows Phone. (more…)

We’re very excited to be launching the official Apps World app for this year’s event. Our friends at Conduit have been hard at work putting it together for us and we’re very pleased with the results!

The app is the perfect companion for next week’s show; it’s the best way to stay informed about all the happenings as they happen during the event. Get in on all the discussions, parties, and workshops with a full agenda with real-time updates, general event info, speaker info and bios, map and directions, a floor plan, Facebook and Twitter updates, a photo and video gallery, and much more!

Download the app on Android here

Download the app on iOS here

Download the web app here

By Taras Filatov, founder, QuickBlox

Augmented Reality (AR) is a new content delivery and engagement technology which gets more and more applications every day.

ProjectGlass by Google is looking to take AR to a new level by bringing travel, social and other useful information right to users’ eyes with a piece of neat hardware as simple as glasses.

While Google Glasses will take time to become affordable and grow a developers’ ecosystem around it, there is a wide variety of smartphone apps featuring Augmented Reality and this number is growing every day.

It seems therefore that AR is going to be one of the prevailing technology trends in 2013. Businesses, indie publishers and developers are often wondering what the ways are to employ Augmented Reality.

Essentially, AR is just a way to deliver content and technically how it works in mobile apps is you take a camera view of the devices and overlay markers around the user matching them to their real world locations using a compass.

Still this requires certain technology both in the app and server-side which is the reason why there are a number of AR enabling platforms already.

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With the launch of Windows 8 imminent, the MS team will be at Apps World to discuss how the revolutionary new Windows UX opens up new possibilities for app development and user engagement.

Grant Skinner, one of the foremost names in the field of interactive development, will be delivering a session in the Microsoft Theatre. Following lot of cutting edge work on projects spanning multiple screens, Grant’s expertise covers experimental interaction, applications, games, websites, installations, embedded devices and mobile.

His session, “Building the Atari Arcade in HTML5 & CreateJS”, will explore the process and challenges of building the Atari Arcade site and games using CreateJS and HTML5. He’ll cover a wide range of topics spanning concept and design through to technical implementation and performance optimization.

The Microsoft Theatre will run workshops and presentations across both days of the conference, covering a myriad of opportunities around the new Windows phones; showcasing new Windows 8 apps, introducing the Nokia Lumia Range, app monetisation with Windows 8 and much more.

Click here to view the full Microsoft Theatre agenda.

These sessions are part of the free-to-attend developer content programme at Apps World this year, for more information on what Apps world has to offer, see the event website: http://www.apps-world.net/europe

According to Ali Sarrafi, product evangelist and community manager at Swedish open-source tools company MoSync, HTML5 can survive and thrive in native app territory.

“One reason for web developers to want to go into the mobile app ecosystem in the first place is that there’s no straightforward way for a mobile website to be discovered and to make money on it from users. Therefore, the suggested path is to create a so-called hybrid app (mixing web technology with native mobile code) which can be offered for download in an app store.

“If you’re a web developer creating mobile apps for the first time, you are however typically faced with some new challenges,” he said.

“If you want to develop a hybrid app that works on the widest range possible of devices and platforms, you normally need to use multiple native SDKs to produce the final application package. You have to develop your code, build it again and again, transfer it to the device, and see if it works or not. (more…)

On October 2 and 3, 2012, during the two days of the Apps World Europe conference, I’m offering the first book in our iOS App Development for Non-Programmers series completely free of charge to all conference attendees.

On October 2 and 3, 2012, this book can be downloaded free of charge from either of these sites:

• Apple’s iBookstore – You need an iPad 2 or third generation iPad to read this version of the book
• Amazon’s Kindle store – You can use a Kindle device or the Kindle reader software for Mac or PC to read this version (more…)