With Apps World Europe opening tomorrow morning, we are now pleased to announce the launch of our #AppsWorld web app.

This useful application will give you plenty of information on Apps World, making your time at the event more exciting and easier to plan. It offers session schedules, a detailed floor plan, speaker profiles, exhibitor bios and much more.

You can access the app by loading http://www.event2mobile.com/appsworld2011eu/home.aspx onto your mobile device.

The app was developed by Web Spiders and its event2mobile framework. The platform helps to transform your mobile device into a portable event guidebook, giving you a hassle-free experience when attending events and conferences. For more information, you can find Web Spiders at stand 108 in Apps World Europe on 29-30 November 2011.

Adfonic’s very own Paul Childs presented to a packed hall at a seminar at Apps World North America. Paul provided independent analysis of the options available to developers and explored various options that developers need to consider when optimising performance and revenue.

Q: What monetisation options are there for developers? What are the key reasons for taking ads?

Developers have a number of monetisation options open to them. Taking mobile ads generates an additional revenue stream and provides developers with an alternate business model to paid apps. It also presents them with an opportunity of cross promotion. Ad funded apps also benefit from instant monetisation and revenue optimisation. (more…)

As an official media partner of this year’s Apps World Europe, Text it will be running an exclusive competition for all attendees. Text it will be giving away a bespoke mobile website, as well as a bulk SMS campaign (delivered to 5000 UK directors) to one lucky winner.

(more…)

The gambling sector is one of the biggest mobile app success stories in terms of creating real value for customers and real revenue for companies who execute their strategies correctly.

Apps World Europe, one of the world’s leading multiplatform apps events, is returning to London Olympia on 29-30 November, to learn more about how you can benefit from the explosive trend in gambling apps, visit: http://www.apps-world.net/europe/

Apps World Blog caught up with one of the UK’s leading app developers, Mubaloo, which has produced apps for a number of major players in the gambling industry, to find out how the sector has grown recently and discuss how gaming brands are taking advantage of this lucrative new channel. (more…)

We’re very excited to announce that local Meet Up group Apps Junction are holding a meet up at Apps World as part of our free to attend developer zone. The session will be run from 5-6.30pm on November 29th and will focus on matchmaking developers and App ideas in a friendly casual atmosphere. The format will consist of demos, pitches and expert speeches from AppsJunction members.

Mobile Applications are poised to hit the $9billion mark by end of 2011 and only going one way! Juniper Research predicts the market will reach $25billion in 5 years time! From Mobile Search, Browsing, Health monitoring, Money transfer & payments, advertising, instant messaging and location based services the possible areas are endless. Apps Junction sets out to help new application ideas come to fruition, allowing entrepreneurs, companies and agencies to meet developers and vice versa.

The session will be free to attend, if you wish to join Apps Junction event please visit their site here. To gain entrance into the session just register for a free Apps World developer zone and exhibition pass here and have access to all the other developer track sessions.

This year’s networking drinks will be taking place at The Old Firestation in Hammersmith after the first day of Apps World at 7:30pm on the 29th November.

Formerly Hammersmith’s busy Fire Station, the amazingly unique space has been transformed perfectly into a lounge bar, dining room and conservatory with adjoining courtyard providing the perfect environment for some chilled networking after an action packed day!

The networking drinks will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrival.

(more…)

We are pleased to welcome Wiley to Apps World Europe  – this year Wiley will be bringing along some of the top Mobile App books currently available – this will be a great opportunity to get yourself a great book, grab a coffee and chill out in the networking area in the exhibition.

For over 200 years Wiley has been one of the most trusted and valued sources of information and understanding. Wiley’s breadth of brands and imprints (For Dummies®, Bible, Wrox, Sybex and Visual, to name a few) makes it one of the UK’s top technology publishers, with a strong reputation for top-quality authors. (more…)

This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

(more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the digital world. Find out how you can get connected now and at the show.

Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #AppsWorld hashtags.

Joe Neale, Principal, m8 Capital @Joe
Anne Arndt, Senior Manager Partner App-Stores & Enabling, Deutsche Telekom @annea
Suresh Jayaraju, Vice President, Head – New Age VAS, 3G Services at Reliance Communications @sureshjay
Sunzay Passari, Executive Vice President – Telecom, VAS & Devices, Loop Telecom / Essar Telecom @sunzay
Elina Arponen, CEO and Founder, Tribe Studios @yonder_
Anwar Ahmed, Developer Relations Manager EMEA, NAVTEQ @AnwarAhmed101
Peter Swain, Managing Director, Always On Message @peter_swain
Rajeev Aikkara, Project Manager – Mobile Systems, ASOS @Aikkara
Mark Brill, Chair Mobile Marketing Council, DMA – The Direct Marketing Association @marktxt4ever
Terence Eden, Manager, Developer Community, EMEA InMobi @edent
Alex Kozloff, Mobile Manager, IAB @koz935
Emmanuel Carraud, CEO, MagicSolver @emmanuelcarraud
Oli Christie, Managing Director, NeonPlay @neonplay
Charlie Hunter-Schyff, Head of Planning, O2 Media  @HunterSchyff
Ed Hodges, Head of Mobile for RBS’s Business & Commercial division @edward_hodges
Manfred Bortenschlager, Platform Evangelist, Samsung @badadummy
Steve Godman, Commercial Director, Skinkers @godders
Christopher Phin, Editor, Tap Magazine  @chrisphin
Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) @thibautR
Andy Gower, Research Group Leader, BT @andygower
Neil Swanston, Mobile Experience Manager, Centrica @NeilSwanston
Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK @undisco
Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media @steve_wing
William Cooper, Founder and CEO, Informitv @informitv
Elizabeth Kessick, Community Project Manager, Just Giving @Izabel_blue
Ilico Elia, Head of Mobile, LBi  @ilicco
James Bromley, Managing Director, Mail Online @jamesbromley
Nicolas Bry, FT/PRESIDENCE/, Orange Vallée @NicoBry
Peter Vesterbacka, CEO, Rovio (Angry Birds) @pvesterbacka
Dan Saunders, Head of Content Services, Samsung Electronics Europe @danieljsaunders
Anthony Rose, Co-Founder and CTO, Zeebox @anthonyrose