Digital strategy specialists Apppli have noticed a trend among many of the marketing professionals coming ton them for app development services, something we’ve heard a number of speakers mention during Apps World Europe this week.

Apps are a relatively new and rapidly evolving marketing channel, and many businesses pursuing an app marketing agenda lack some of the critical knowledge required in order to build a comprehensive, effective strategy.

Apppli’s new ‘School of Apps’ course, designed and run by Programme Director Diana Marian, aims to provide businesses with a way to fill that knowledge gap. We managed to track Diana down at Apps World:

It’s day two of Apps World Europe. Yesterday we had a full agenda of industry insight, followed by relaxing evening of drinks and chitchat at the networking drinks.

Today we’ve a ton of industry discussion, apps insight and top-level advice to offer from some of the leading figures in the industry.  As ever, we’ve provided a quick list of brain-food links to get you into the swing of things while you wait for the action to kick off.

Track 1 is dedicated to TV Apps  and includes speakers from Virgin Media, Skinkers, Shazam Entertainment, Live Talkback and The Application Store. Here are a couple of articles you may find interesting.

Apps Tech News: Who’s set to benefit from TV apps?

techdigest: Samsung Smart TVs and the future of TV apps

Over in the marketing & monetisation at 1150 we have the mobile commerce session with representatives from LivingSocial, Net-A-Porter.com, DMA, Always on Message and Rightmove mobile discussing developments in mobile shopping.

Apps Tech News: 5 reasons why  you need to be ready for Mobile Payments

Apps World Blog: Monetising Mobile Apps with MACH

We hope you have a great second day of Apps World 2011, the hashtags for the event are #AppsWorld, and if you have any questions you want to direct to panellists, use #AppsWorldQ. We look forward to hearing your thoughts on the show.

Banks need to move beyond simply offering the same services they’ve offered for years on the internet in order to really make mobile banking take off.

That was the message from today’s Mobile Payments and the Banking Sector panel debate this afternoon at Apps World Europe.

“Most banks have a mobile presence,” said Adam Levene, chief strategy officer for leading developer Grapple Mobile. “But it’s just a starting point, bringing existing services to mobile. Banks facilitate most of the processes in your life; so I don’t think they’ve really tapped that on mobile yet.” (more…)

We caught up with Chris Veenboer from Booking.com earlier today to hear about their developer rectruitment drive. We asked him what they’ve got on offer for talented developers, and what advice he had for people trying to break into the industry.

Here’s what he had to say:

How can my app benefit my brand and my business? A common question, and one we were looking at in detail this morning at Apps World Europe. A gaggle of experts were on the ‘Apps as Marketing Tools’ panel including Mike Anderson from the Chelsea App Factory, Oren Todoros CEO of Apps Marketing.Mobi, Ed Lea, CTO at Grapple Moblie and Bronwyn Martin from Imanao.

Here are eight key points from their session, brand marketers, take note: (more…)

Apps World exhibitors Credit Call specialise in processing transactions from all kinds of devices, parking meters, vending machines, kiosks; and now smartphones.

They are launching a new product that makes it easy for businesses like plumbers, personal trainers and anyone needing to take payments out in the field to do this using their smartphone, CardEase Mobile.

Initially available on Android and Blackberry, this is the first such mobile chip and pin system to be available in the UK, and offers added protection for merchants on top of mobile payment systems currently available on the market.

Peter Alcock – Marketing Director at Credit Call explains how it works:

With the festive season fast approaching, we’re gearing up for a bumper few months for mobile display advertising as ad budgets reflect the growing tendency of consumers to research products, compare prices and purchase Christmas gifts over their smartphones and tablets.

Record revenues were generated over mobile last year, and this year is set to smash this with brands spending more on mobile advertising than ever.  Planning for the busiest weeks in the mobile advertising calendar is already well under way and now is the time to ensure you’re ready and well placed to maximise the mobile advertising opportunity this holiday season. (more…)

With Apps World Europe opening tomorrow morning, we are now pleased to announce the launch of our #AppsWorld web app.

This useful application will give you plenty of information on Apps World, making your time at the event more exciting and easier to plan. It offers session schedules, a detailed floor plan, speaker profiles, exhibitor bios and much more.

You can access the app by loading http://www.event2mobile.com/appsworld2011eu/home.aspx onto your mobile device.

The app was developed by Web Spiders and its event2mobile framework. The platform helps to transform your mobile device into a portable event guidebook, giving you a hassle-free experience when attending events and conferences. For more information, you can find Web Spiders at stand 108 in Apps World Europe on 29-30 November 2011.

Adfonic’s very own Paul Childs presented to a packed hall at a seminar at Apps World North America. Paul provided independent analysis of the options available to developers and explored various options that developers need to consider when optimising performance and revenue.

Q: What monetisation options are there for developers? What are the key reasons for taking ads?

Developers have a number of monetisation options open to them. Taking mobile ads generates an additional revenue stream and provides developers with an alternate business model to paid apps. It also presents them with an opportunity of cross promotion. Ad funded apps also benefit from instant monetisation and revenue optimisation. (more…)