We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

Apps World have teamed up with a number of selected hotels in and around the Earls Court area to arrange a discounted rate for all apps world visitors during the event period.  We have a variety of hotel rates to suit individual budgets.

To search through our event hotels , check out availability and rates simply click here

Hotels viewed under “Event Hotels” have a limited allocation of room nights at a discounted rate, booked on a first come basis.  Hotels viewed under “other hotels” have their best available rates at the time of searching displayed.

Top tip: It is worth remembering that Apps World is taking place during a busy period so we do recommend booking accommodation early to receive the best rates.

From app developers to product strategists, the pendulum swings widely on whether engaging consumers via their mobile device should be a mobile web or native app experience.  Ultimately, when it comes to consumer facing products the decision does need to be based on the most effective way to connect your consumers to your product and to understand where the market is – because that is where the consumer will be found. (more…)

This year’s networking drinks will be taking place at The Old Firestation in Hammersmith after the first day of Apps World at 7:30pm on the 29th November.

Formerly Hammersmith’s busy Fire Station, the amazingly unique space has been transformed perfectly into a lounge bar, dining room and conservatory with adjoining courtyard providing the perfect environment for some chilled networking after an action packed day!

The networking drinks will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrival.

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This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

(more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the digital world. Find out how you can get connected now and at the show.

Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #AppsWorld hashtags.

Joe Neale, Principal, m8 Capital @Joe
Anne Arndt, Senior Manager Partner App-Stores & Enabling, Deutsche Telekom @annea
Suresh Jayaraju, Vice President, Head – New Age VAS, 3G Services at Reliance Communications @sureshjay
Sunzay Passari, Executive Vice President – Telecom, VAS & Devices, Loop Telecom / Essar Telecom @sunzay
Elina Arponen, CEO and Founder, Tribe Studios @yonder_
Anwar Ahmed, Developer Relations Manager EMEA, NAVTEQ @AnwarAhmed101
Peter Swain, Managing Director, Always On Message @peter_swain
Rajeev Aikkara, Project Manager – Mobile Systems, ASOS @Aikkara
Mark Brill, Chair Mobile Marketing Council, DMA – The Direct Marketing Association @marktxt4ever
Terence Eden, Manager, Developer Community, EMEA InMobi @edent
Alex Kozloff, Mobile Manager, IAB @koz935
Emmanuel Carraud, CEO, MagicSolver @emmanuelcarraud
Oli Christie, Managing Director, NeonPlay @neonplay
Charlie Hunter-Schyff, Head of Planning, O2 Media  @HunterSchyff
Ed Hodges, Head of Mobile for RBS’s Business & Commercial division @edward_hodges
Manfred Bortenschlager, Platform Evangelist, Samsung @badadummy
Steve Godman, Commercial Director, Skinkers @godders
Christopher Phin, Editor, Tap Magazine  @chrisphin
Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) @thibautR
Andy Gower, Research Group Leader, BT @andygower
Neil Swanston, Mobile Experience Manager, Centrica @NeilSwanston
Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK @undisco
Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media @steve_wing
William Cooper, Founder and CEO, Informitv @informitv
Elizabeth Kessick, Community Project Manager, Just Giving @Izabel_blue
Ilico Elia, Head of Mobile, LBi  @ilicco
James Bromley, Managing Director, Mail Online @jamesbromley
Nicolas Bry, FT/PRESIDENCE/, Orange Vallée @NicoBry
Peter Vesterbacka, CEO, Rovio (Angry Birds) @pvesterbacka
Dan Saunders, Head of Content Services, Samsung Electronics Europe @danieljsaunders
Anthony Rose, Co-Founder and CTO, Zeebox @anthonyrose

2011 was an interesting year for the mobile industry to say the least. From the rebirth of the Windows 7 Mobile platform to apps such as WhatsApp, and Viber shattering the long running rule of SMS and calling costs.

This year also brought with it a host of new devices in our ever changing mobile market. From the launch of the iPad 2 to the release of Samsung’s Galaxy S2, the thinner, faster, brighter trend continued very much as expected.

To pinpoint one of the biggest shifts in mobile over 2011, it would have to be the surge of new tablets.  The number of mobile broadband-enabled tablets (e.g., Apple iPad, Motorola Xoom, BlackBerry PlayBook, HP TouchPad, etc…) sold in the second quarter versus the first quarter jumped 80%, with 14 million tablets sold worldwide in Q2, 2011.

Now is the perfect time to look ahead into the horizon of 2012 and consider a few upcoming trends of the mobile sector. (more…)

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)