From app developers to product strategists, the pendulum swings widely on whether engaging consumers via their mobile device should be a mobile web or native app experience.  Ultimately, when it comes to consumer facing products the decision does need to be based on the most effective way to connect your consumers to your product and to understand where the market is – because that is where the consumer will be found. (more…)

This year’s networking drinks will be taking place at The Old Firestation in Hammersmith after the first day of Apps World at 7:30pm on the 29th November.

Formerly Hammersmith’s busy Fire Station, the amazingly unique space has been transformed perfectly into a lounge bar, dining room and conservatory with adjoining courtyard providing the perfect environment for some chilled networking after an action packed day!

The networking drinks will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrival.

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This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

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Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the digital world. Find out how you can get connected now and at the show.

Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #AppsWorld hashtags.

Joe Neale, Principal, m8 Capital @Joe
Anne Arndt, Senior Manager Partner App-Stores & Enabling, Deutsche Telekom @annea
Suresh Jayaraju, Vice President, Head – New Age VAS, 3G Services at Reliance Communications @sureshjay
Sunzay Passari, Executive Vice President – Telecom, VAS & Devices, Loop Telecom / Essar Telecom @sunzay
Elina Arponen, CEO and Founder, Tribe Studios @yonder_
Anwar Ahmed, Developer Relations Manager EMEA, NAVTEQ @AnwarAhmed101
Peter Swain, Managing Director, Always On Message @peter_swain
Rajeev Aikkara, Project Manager – Mobile Systems, ASOS @Aikkara
Mark Brill, Chair Mobile Marketing Council, DMA – The Direct Marketing Association @marktxt4ever
Terence Eden, Manager, Developer Community, EMEA InMobi @edent
Alex Kozloff, Mobile Manager, IAB @koz935
Emmanuel Carraud, CEO, MagicSolver @emmanuelcarraud
Oli Christie, Managing Director, NeonPlay @neonplay
Charlie Hunter-Schyff, Head of Planning, O2 Media  @HunterSchyff
Ed Hodges, Head of Mobile for RBS’s Business & Commercial division @edward_hodges
Manfred Bortenschlager, Platform Evangelist, Samsung @badadummy
Steve Godman, Commercial Director, Skinkers @godders
Christopher Phin, Editor, Tap Magazine  @chrisphin
Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) @thibautR
Andy Gower, Research Group Leader, BT @andygower
Neil Swanston, Mobile Experience Manager, Centrica @NeilSwanston
Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK @undisco
Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media @steve_wing
William Cooper, Founder and CEO, Informitv @informitv
Elizabeth Kessick, Community Project Manager, Just Giving @Izabel_blue
Ilico Elia, Head of Mobile, LBi  @ilicco
James Bromley, Managing Director, Mail Online @jamesbromley
Nicolas Bry, FT/PRESIDENCE/, Orange Vallée @NicoBry
Peter Vesterbacka, CEO, Rovio (Angry Birds) @pvesterbacka
Dan Saunders, Head of Content Services, Samsung Electronics Europe @danieljsaunders
Anthony Rose, Co-Founder and CTO, Zeebox @anthonyrose

2011 was an interesting year for the mobile industry to say the least. From the rebirth of the Windows 7 Mobile platform to apps such as WhatsApp, and Viber shattering the long running rule of SMS and calling costs.

This year also brought with it a host of new devices in our ever changing mobile market. From the launch of the iPad 2 to the release of Samsung’s Galaxy S2, the thinner, faster, brighter trend continued very much as expected.

To pinpoint one of the biggest shifts in mobile over 2011, it would have to be the surge of new tablets.  The number of mobile broadband-enabled tablets (e.g., Apple iPad, Motorola Xoom, BlackBerry PlayBook, HP TouchPad, etc…) sold in the second quarter versus the first quarter jumped 80%, with 14 million tablets sold worldwide in Q2, 2011.

Now is the perfect time to look ahead into the horizon of 2012 and consider a few upcoming trends of the mobile sector. (more…)

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here. (more…)

The organisers of Social Media World Forum & Apps World Africa have teamed up with Nokia to deliver a new and attractive way for attendees to connect with each other.

To start with, they’ve unveiled their TwitterWall design ahead of the Cape Town show next week, on 1-2 June. This will be projected onto a huge screen inside the conference, pulling in all tweets around the two show hashtags.

This means anyone tweeting into the #SMWF and #AppsWorld hashtags will see their tweet blown up to massive proportions.

However, as part of their efforts to ensure that delegates are able to make valuable connections with the right people across the apps and social media industries, the organisers have made available a raft of real-time statistics and info-graphics displaying information on the shows’ top tweeters, their networks, their connections, reach and influence. (more…)