We track thousands of apps and we’re constantly in touch with many developers to help them grow. We consistently see the same mistakes made when it comes to making your app as visible as possible (what we call app discovery).

Mistake #1: Do not wait for the launch of the app to start marketing it.
Developing a good app takes lots of resources and time. But you don’t have to wait for your app to arrive in the App store or Android Market to start marketing it. An app is a form of media, like movies and music. And distributing media requires momentum and teasing. Start generating interest before your app is live. Many good developers do it. Don’t wait for the launch. Once in the App Store, it’s already too late.
Create a teaser or video trailer informing your existing users (if you already have some). Reach out to bloggers to feed them with material on your upcoming app.

An example here of a nice trailer by the Guys at UsTwo

Bottom line: Don’t wait. Market before you launch. (more…)

This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)

This week Apps World Blog caught up with our Asia 2011 gold sponsor Amdocs, the customer interaction specialists.

They serve the global communications industry with a raft of ‘customer experience systems’ that enable service providers and their partners to take advantage of industry developments innovatively, making the most of new monetization opportunities.

We posed a few apps-related questions about how they see the industry developing.  (more…)

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here. (more…)

With only three week until the apps world event we have now passed the 2000 pre registered mark on track for over 3k visitors to the show.

We are pleased to announce a number of new sponsors onboard for the show including our new Platinum sponsors Nokia & Adobe, Gold sponsors Blackberry, Sony Ericsson, Credit Call, Badoo & new exhibitors Mubaloo, Weareapps, GCS Media, Logia Mobile and Device Anywhere. (more…)

We’re pleased to welcome Imano as one of latest exhibitors who have confirmed that they will be joining us at Apps World, on the 30th Nov & 1st Dec.

Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app

Mark Lister, Managing Director for Imano, will be sharing his ten top tips for launching a successful mobile app to promote your brand.

(more…)

Monterosa (www.monterosa.co.uk) have confirmed their attendance at the Social TV Forum Europe, (www.social-tv.net) taking place on the 15/16th March 2010 at Olympia, London.

Monterosa are a creative and technology company based in central London. We’re a team of experienced producers, project managers, software engineers and designers with range of backgrounds backgrounds in broadcast, advertising, games and software development.

Ooyala’s player has always supported sharing to popular social networks sites such as Twitter and Facebook. Ooyala now supports deep linking which allows a viewer to share only a particular video within a playlist or a specific scene within a video. These deep linking sharing options are available for its player embeds, its sharing links to social networking sites, as well as the newly released URL link, also available in the player. What’s great about this is that it does not require any custom development work. A publisher can easily enable the various sharing options in Backlot for all their viewers.

Ooyala is a leading video technology company, for details visit www.ooyala.com/blog

Intersting article on the shelf life of apps stores looking at how developers are promoting themselves in an ever crowded market.  Bango are a mobile analytics company that provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango are Silver Sponsors at Mobile Social Media on the 15/16th March at Olympia, London.

(Bango – 03/02/10)

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. (more…)