Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr.

Released initially as a “Top Apps” wall, this new format will ensure high returns for developers by presenting the app user with an offer wall of the top performing apps. The combination of app installs, which are amongst the highest paying offers, presented on an offer wall, a high performing ad type, will ensure superior eCPMs for developers. However, its method of delivery is what makes this ad format even more revolutionary. Top Apps requires no SDK integration.

With just simple html, developers can integrate the “Top Apps” wall into various different forms that perfectly compliment the developer’s specific app, such as a menu icon, a top apps tab, a navigation bar, a simple banner, a hyperlink or app of the day announcements. From there, users will install one of the apps from either the Android marketplace or iTunes store. Advertisers will get quality non-incentivised app installs and publisher will get paid for each of these app installs.

For more information and a short video of the new ad type visit

www.leadboltapps.com/appwall

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

Embarcadero will be exhibiting at Apps World next week, come along to stand 126 and see how you can target both Win and Mac from a single codebase – making Mac development easy.

FireMonkey from Embarcadero provides the only single native Win/Mac development solution helping developers rise to the challenge of providing compelling, fast and highly functional software for both Windows and Mac simultaneously.

Come along and meet Embarcadero by registering for your free expo pass here and see how to write truly stunning visual business applications on Windows and deploy them natively to both Win and Mac from a single code base using one language, one framework and one IDE.

Embarcadero are also running ½ day workshops on 7^th and 14^th December that will delve even further into their FireMonkey software, register for free at their stand.

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way.

Here are our top tips for creating the best social TV apps around:

1. Consumption, not production

The TV is a completely different environment than the PC. Although that seems fairly obvious, it is something, which is often forgotten. In the social TV app environment, users are generally looking to stay in touch with friends whilst watching TV, but they are not on the whole interested writing messages or using other features, which require lots of interaction. Almost exclusively, the TV usage is consumption of social feeds and content rather than the production of such content. This philosophy should also be applied to Social TV apps and at Accedo we’re working hard to bring generation two of social TV apps to the market.

2. Connections with personal media content

Of course, staying up to date with messages from friends, contacts and connections directly on the TV is a good application but it is unlikely to radically change consumer behaviour. By including media content, such as photos and video, the app can instantly become much more compelling. Imagine being able to view photos and videos instantaneously on the TV screen when friends upload them. Remember, with the increased broadband speeds and the improved chipset performance, the possibility of accessing such content in high quality will only increase and it’s not difficult to imagine “social TV channels” being sent to friends via new forms of apps.

3. Contextual Social TV will be the real winner

The TV is a social experience, and can almost be likened to the modern campfire. However, increasingly, consumers are viewing alone and social media gives them the opportunity to interact with friends and family who are not in the living room with them. For most social media users, the convenience of a personal device outweigh the benefit of a TV application and the vast majority of the personal communication aspects of social media will take place through other devices than the TV.

Contextual applications however can enable consumers, who sign in to watch the same programme, interact with each other. It would even be possible to allow those consumers to be part of the programme format itself. The first contextual applications will likely be voting and ratings for music shows, talent shows and reality shows, but the innovation possibilities are endless.

Accedo will be exhibiting at this year’s Apps World Europe event and will be on stand 39. To book your free exhibition pass please click here.

Related articles

• #AppsWorld: Who will benefit from the rise of #TVapps? (apps-world.net)
• TV apps moving into the mainstream – #AppsWorld Europe (apps-world.net)

Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including:

-     AppSuite- A range of apps based VAS including music, gaming centers, video surveillance and more…

-     In-App payment solution: both white label solution for operators or billing and alternative payments for developers

-     White label mobile apps & media store solution

With this in mind we at the Logia Group have the ability to have strong market knowledge to share with our communities.

It’s easy to assume that things are simple when it comes to mobile app monetization. The perception is that developers create a app, invest in good graphical art, send it off on its way to one of the various app stores, sit back, rake in the cash and repeat. It’s a shame that it’s a complete fallacy. The fact is that 90% of developers will hit a dead-end or will fail to generate a profit for all their hard work.

Taking a step back, it’s easy to forget that the recent “app store phenomenon” is nothing new. In fact, it goes back a decade or so. The vast online libraries and directories of shareware sites set up to share programs were the direct predecessors of Apple’s mobile app economic shift. The major change today is that everyone’s in on the game. Google does it for Chrome and for Android, Amazon sells tablets and Android apps, and Microsoft’s Windows Phone Store is growing and shaping up to become the platform for Windows 8 software.

So the question remains, in this sea of so-called mobile app change, what chance do developers stand in actually making any ROI whatsoever? The answer is much brighter than you think.

Understanding What Works

According to a report by Evans Data, games remain the dominant app across most app stores, taking up 27% of the catalogue. Business apps came in at 21% while productivity apps were not far behind at 20%. This should lead you to understand that, while the consumer side of apps is clearly the strongest, there is still a huge opportunity for enterprise and security apps.

When it comes to OS’s Android came out on top as the best app store for developers over the long term, with many believing that the Android Market will be the pivotal place to develop for within the next two years.

Android App Price Points

One of the most recurring questions developers are faced with is how to hit the right price point for their app. One way to go about it is analyzing similar apps. If yours is clearly the best, don’t be afraid to double up on your direct competitor’s price point.

Certain apps need to be released for free from day 1, specifically if there’s potential for a freemium based model.

A super interesting observation comes from comparing the different price points: a top 10% game priced at $0.99 is bringing in roughly four times less than a top 10% game priced at $1.99.

5 Android App Money Making Tips

1 – Develop your app quickly and get it out there. This is especially true if you are short on funds. You can always improve your app with future updates. Thus being said, avoid publishing a buggy app at all costs. Make sure your app does what it’s supposed to and focus on quality.

2 – Develop for categories that convert into sales: Games, Business, Productivity and Security. Consumer end-users are definitely not the only ones who are purchasing apps. Enterprises buy tons of software, especially if it solves a core challenge to their business.

3 – Don’t be fooled by exceptions to the rule. Yes there are small development teams that have breakaway app success, but it’s definitely a rare occurrence.

4 – Focus on creating apps with a big enough target audience OR go for the long tail. One of the true advantages of the Android market is that apps rarely get rejected or removed. When in doubt, refer to the Power Law.

5 – Selling your app isn’t the only way to generate revenue. Ads and alternative monetization models are picking up steam. The LogiaAd solution is a perfect way to jump right in start generating money via pay-per-download and pay-per-action opportunities.

In conclusion – Anyone who wants to make money today with Android Apps better move extremely fast, but not at the cost of low quality.

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The Logia Group will be exhibiting at this year’s Apps World Europe, you can meet them at stand 81b, view the floor plan here.

This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 4500 + attendees the show continues its successful world tour and brings to London many leading industry speakers including EA Games, Samsung Bada, Mozilla  and Rovio (Angry Birds).

Here are the 10 reasons why you need to attend:

1. Two days of action packed engaging content within 25+ sessions, across four tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Rovio Mobile (Angry Birds), Orange, BT, Sky TV, Yahoo and T-mobile

3. Unique opportunity to network with 4000+ attendees made up from leading industry representatives

4. Free to attend developers zone with 2 tracks – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps
5. Operator & handset track – gain insight from leading operators on the app market infrastructure and their app store business models

6. Marketing track – Discover how global brands and corporations are adopting apps and why these tools are the ideal platforms to build you brand

7. One day of TV Apps content find out about the evolution of TV apps, it’s predicted development and the impacts it has for operators, manufacturers and advertisers

8. Free to attend exhibition, with 50+ exhibitor we will be creating a arena of buzz from service & tool providers from across the sectors

9. Hear how developer and operator strategies are shifting in terms of achieving ROI and monetisation

10. A chance to discuss & debate the current industry conditions and the predictions for their future

How can you win a free workshop pass?
To win a free ticket to this year’s event simply email rachel@sixdegs.com using the subject title ‘Apps World Europe Competition’ and tell us what you do and the reason why you deserve to win the free workshop pass. You have from now until Monday 21st Nov at 0530pm.  The team at Six Degrees will select the winning entry and that lucky person will be emailed & announced on Twitter.

Re-tweet this and let your friends know! We look forward to reading your comments,
Good Luck!

By Charles Damen, Vice President, Mobile Billing and Payments

This summer saw the launch of MACH’s Direct Billing Gateway (DBG) on the main mobile networks in Germany, an important step towards seeing the benefits of direct operator billing (DOB) extended across Europe.  From our perspective, direct operator billing – and its sister technology, in-app billing – represents the future for mobile content and application payments.

To date the apps market had been dominated by Apple.  Critically, individual app developers have been hindered in their efforts by a lack of a solution to help them effectively monetise their apps and thereby offer a workable alternative to Apple’s service.  As the market reaches maturity, app stores and content providers need to start looking at how they can maximise their revenue streams if they are to gain market share.

DOB provides the best means of addressing this. To understand why, it is worth reflecting on the evolution of operator billing over the past ten years. The Premium SMS represented the first stage of the operator billing lifecycle: however, this was a promiscuous charging model which was ambiguous by nature in terms of how consumers were being charged and what they were being charged for.  In parallel, consumers have relied on a credit card for payments: this is by no means the most efficient way to pay for anything over mobile, as it relies on the subscriber entering their card details, which evidence has shown can lead to a drop in sales conversion.

Fundamental to the value of DOB and more specifically, MACH’s DBG, is the strong return on investments which it provides, beginning with its one-click billing capability. Additional clicks are estimated to lead to drop-off rates of between 30 and 50 per cent and thus a simplified, one step process leads to higher conversion rates. The real-time charging element ensures instant authorisation of a transaction (either confirmation from the operator if successful or a detailed error code identifying cause for failure) which in turn reduces the risk of revenue leakage. Finally, the flexible pricing which it affords also provides the operator with greater merchandising options and similar pricing between payment mechanisms.

Operator billing has already proved itself to be the most popular method for consumers to pay for apps.  George Linardos, Nokia’s vice president, product and media, noted at last year’s Nokia World that it has seen the use of operator billing directly drive up downloads from the Ovi Store due to its popularity with end-users. The figure cited by Nokia was that the one-click billing enabled by operator billing leads to 13 times more payments being made than over credit cards, providing tangible proof of the opportunities this payment system affords app stores and content providers.  Research from analyst house Strategy Analytics backs this up, demonstrating that nearly 40 per cent of users in Western Europe prefer this payment mechanism to any other.  DOB represents the most effective form of operator billing as, through features such as one-click purchase, real time charging, flexible pricing points and direct refund capabilities it is ideally suited for Pay per Download and in-app purchases to the apps ecosystem.

As well as improving the success rate of apps sales, DOB also increases the market size.  By removing the requirement for a credit card, a whole new market segment is opened up, while those who have concerns about using payment card details online will have their worries removed as DOB eradicates the need for any sensitive information to be given out.

It is clear that to fully monetise mobile applications and provide a flexible payments infrastructure, there needs to be a sea-change in the approaches used for payments today.  In our opinion, DOB is the best means of effecting this change and we expect to see it becoming the main operator billing mechanism over the coming years.

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You can hear more from MACH at this year’s Apps World Europe where Vice President, Mobile Billing and Payments Charles Damen and Guy Reiffer, Vice President Marketing & Strategy will be speaking in the Mobile Money session in the marketing track on day 2. MACH will also be exhibiting, find them on stand 60a. View the floor plan here.

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

Apppli - @apppli

Apppli is a full service app development and app marketing firm based in London. We design, develop and promote market-leading mobile and web apps and software solutions for clients across industries.  Having successfully gained 100,000s of downloads for our clients, our multi-domain expertise spans all sectors from financial services, ecommerce and enterprise to sport, art and travel. Our industry specific planners and account managers work closely with you to help you build your brand, increase productivity and improve ROI. Combining a rapid go-to market model with extensive industry knowledge, we tailor solutions to any scope or budget.

MagicSolver - @magicsolver

MagicSolver is a Cambridge University spin-out, winner of Cambridge University Entrepreneurs in June 2009, Silicon Valley Comes to Cambridge 2010 and Cambridge Wireless Discovering Start-ups 2010. iPhone apps are fantastic, but there are too many. How can you find the best ones?Our international and friendly team based in Cambridge, UK, test thousands of apps from talented developers in the 5 continents and select la crème de la crème every day! Discover the best apps every day for free for your iPhone, iPod or iPad online at http://www.FreeAppMagic.com/ or download Free App Magic on the App Store and get your 3 free apps delivered to the palm of your hand every day.

Exadel – @gotiggr

Tiggr, created by Exadel, is an innovative Cloud based application to easily build cross-platform Mobile apps.From it’s intuitive visual editor, ability to consume Cloud based data and services, debug tools, and preview capability, Tiggr easily reduces development time by 65-75%. Exadel is a global software application development company providing innovative technology solutions to its clients. The creator of premier development tools, Exadel is the innovative force behind JBoss Developer Studio, RichFaces, and Ajax4jsf, attracting an active community of more than 500,000 developers.

Brainglass - @Brainglass

Brainglass represents fun, interesting and motivational learning experiences supported by intelligent, efficient and effective learning processes. All made available cross-platform, including mobile devices and social media, seamlessly integrating into relevant everyday activities and tools. The development of the global app market shows a rising trend in education and reference category learning. Brainglass, together with its current and future partners, is set to take a great stake in this segment leveraging on a strong business model including freemium, in-app purchasing and application cross-sellin

Anubavam – @anubavam

Anubavam is well known for building cross-platform mobile apps that are compatible with iPhone, Android and Blackberry devices. The full service mobile development company has delighted customers from 8 different countries and has delivered over 100 web and mobile projects.

Anubavam has built several configurable and industry specific templates that enable businesses such as real estate, auto dealers, listing businesses, shopping carts, event organizers, content publishing  to go mobile quickly.

Imano – @Imano_Agency

As a full service digital agency, Imano is ideally positioned to supply you with wise, strategic guidance about digital marketing. In this complex, shifting landscape, techniques and opportunities arise and vanish in the click of a mouse.  But you can be confident that Imano will keep you ahead.  We publish reports and give lectures on some of the latest thinking in the sector. We’re not just at the front of the tide of digital marketing. We’re leading it.

Microstrategy –  @microstrategy

A global leader in business intelligence technology, MicroStrategy provides integrated reporting, analysis, and monitoring software that enables companies to analyze the data stored across their enterprise to make better business decisions.

MicroStrategy’s business intelligence platform delivers actionable information to business users via e-mail, web, and mobile devices, including the iPhone, iPad, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability.

Millennial Media – @MillennialMedia

Millennial Media is the leading independent mobile advertising and data company. We’re committed to being the preferred partner to developers by offering a complete inventory monetization solution. Our premium advertiser demand, engaging adformats, innovative technology, and expert tools and support enable developers to make advertising the key to their business growth strategy. At Millennial Media, we are powering the app economy and we invite developers to visit our website to learn more and get started today!

MACH – @MACHconnects

MACH connects and monetizes the telecom world. It provides its 650 operator customers with roaming, interconnect, messaging, and direct billing solutions, all integrated with its $10bn / year operator settlement capability. It is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One.

It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com

Open market - @openmarket

OpenMarket operates a leading global mobile transaction hub offering a comprehensive set of mobile payments, messaging and emerging services to enterprises, merchants and developers. From the largest consumer brands to the smallest business ventures, we empower companies to monetise their services, expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with extensive mobile operator connections globally, offering the connectivity, message delivery and mobile payment capabilities that will drive the success of your mobile business.

OpenMarket is a division of Amdocs

NAVTEQ - @NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for Web, mobile, automotive, GIS and enterprise markets worldwide.

Gain access to sample NAVTEQ® map data, plus free APIs and SDKs, and get fast answers to your technical questions. Showcase your apps to NAVTEQ customers and sales channels through a variety of free business development and marketing opportunities like the NAVTEQ® App Warehouse – a free online matchmaking portal for app developers and commercial app buyers. Join NN4D for free at www.NN4D.com.

Credit Call - @CreditCall

CreditCall Ltd. (http://www.creditcall.com) is a specialist payment services provider and transaction gateway, with global recognition for innovation in credit card acceptance.
Most recently CreditCall has developed CardEase Mobile(http://www.cardeasemobile.com) the world’s first Chip and PIN payment app (as opposed to magnetic swipe card transactions as used in the US) which enables credit and debit card payments via smartphones, and will soon be available on BlackBerry.  CreditCall provides ultra-high reliability card payment solutions for Smartphones, e-Commerce, Mail Order, Call Centres, and virtually any kind of unattended terminal, including parking and ticketing machines, and self-service kiosks.  Its mainstay product, the CardEaseXML payment protocol, is available as a free download from the company’s website, allowing developers unprecedented ease in providing card payment on new and existing systems.  The company has offices in Bristol and New York and operates a secure global transaction processing network.

Appscend - @Appscend

Appscend is a collection of software tools integrated into a unified web-based dashboard that offers companies and developers alike the opportunity to build, manage and monetize native, cross platform mobile applications.Using Appscend’s own markup language, Ignite Markup, and a simple, drag&drop application designer, Appscend makes it easier than ever before to create engaging, multi-platform mobile apps that really stand out. Beyond creation and deployment, users get access to a set of tools that simplify application management and help boost revenue and interaction: from ad mediation and In-App Purchases to user demographics, segmentation and social analytics to targeted and geo-aware notifications.Start building your awesome mobile strategy! Visit appscend.com now.

Inmobi – @inmobi

InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 125 countries through more than 21.2 billion mobile ad impressions monthly. This includes over 11.5 billion impressions to more than 100 million consumers in the Asia Pacific region.  Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. Follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog   www.InMobi.com/research.

TV App Agency – @tvappagency

TV App Agency launched in 2011 to provide our significant international experience across software development, mobile apps, UX (user experience), multi-screen devices, TV app development and store submission to enable brands, production houses, agencies and broadcasters to get onto connected TV. We are truly experts in the art of cross platform software development, successful app store submission and approval. We are located in London and Munich.

Vserv –  @VservMobi

Vserv.mobi is a leading mobile Ads market place for Developers, Publishers and Advertisers. Vserv.mobi Adnetwork pioneers in In-App full screen J2me and Android Mobile advertising with exclusive Apps from Global developers like Glu Mobile, Lunaforte and Indiagames.

The Vserv market place, based on superior technology has delivered many campaigns for leading brands like Nike, Reebok, Skoda, Google, Yahoo!, Docomo.

NXP Software – @nxpsoftware

NXP Software believes life is full of special moments. We help people to enjoy, share and re-live those moments to the full by turning mobile multimedia into exciting real-life experiences. Our portfolio of LifeVibes software solutions takes enjoyment of media to the next level – transforming the ordinary into the extraordinary. That’s why we’re a partner of choice for leading device makers, service providers and why our software solutions and end-user applications are installed in over one billion devices.

Smaato Inc. – @Smaato

Smaato is the Mobile Ad Cloud – operating the leading mobile advertising optimization platform called SOMA (Smaato Open Mobile Advertising). More than 15,000 app developers and premium publishers have signed up with Smaato to monetize their content in 220+ countries and to manage close to 20 billion ad requests per month.

SOMA’s unique feature is the aggregation of 50+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Adfonic – @Adfonic

The global mobile advertising marketplace, Adfonic, enables advertisers to run display advertising campaigns on mobile sites and applications and publishers to maximise the earning potential of their mobile traffic.  Adfonic serves billions of mobile ad impressions across the world each month through a 10,000+ strong publisher base, for advertisers from a range of industries.  Our technology has been developed with a meticulous focus on creating a superior user experience, and is unsurpassed in offering comprehensive tools for advertisers and publishers to fully control and optimise their mobile campaigns and inventory.  Adfonic is headquartered in London with further local operations in the USA, France and Spain.   To learn more, visit http://adfonic.com or http://blog.adfonic.com

Quickblox –  @QuickBlox

QuickBlox is a cloud platform for publishers, agencies and developers enabling you to build apps cheaper and quicker while making your apps more functional, more fun and socially engaging. Quickblox consists of pre-built API modules, SDK, samples and admin panel.

Realistic Digital – @RealisticOnline

Realistic Digital is a Mobile and Web Development agency based in the centre of Leicester providing Full Service Mobile and Web Development to businesses and Creative agencies.
Our goal is to compliment and work in partnership with our customers existing teams to strengthen and expand their technical capabilities. We have been trading for 8 years and have proven experience of delivering projects to our clients within challenging timescales.

RunRev – @runrev

Learn to make your own mobile apps with the LiveCode Academy from RunRev. Our experienced developers will take from any level of experience, including none, to making your very own app for iOS or Android in just a few weeks. This unique online learning environment has everything you need to master mobile development: a powerful and easy to use English-like programming language, online videos and comprehensive reading materials, interactive forums, even sample code and graphics.   “The lessons are great for those that may be completely new to programming yet enough detail is included to satisfy an experienced coder..” – Former Student   www.runrev.com

Logic Group  - @TheLogicGroup

Logia Group works with a network of developers providing them the tools they need in order to distribute their application in different Android application markets and enable monetization of the apps by enabling in-app purchasing

Logia works on the other hand, with more than 50 leading mobile operators worldwide, including Telefonica, Vodafone, Airtel, Reliance, Smart, Turkcell and others; delivering them leading content, applications & services

PGI –  @PGiMeetTweet

No other company offers the breadth of collaboration services that we do. Over the last 5 years, PGi has connected 600 million people in over 140 million meetings. Our products harness the power of video, web and audio conferencing enhanced with social networking and media sharing that replicate the way people naturally interact. Today, we serve over 30,000 customers worldwide and 75% of the Fortune™ 100.

Enough software – @enoughsoftware

Enough Software from Bremen, Germany offers Open Source software for mobile developers and services for the mobile ecosystem. Companies like Nokia, Vodafone, Qualcomm, Motorola or Telefonica are making use of their services and products.    Enough Software’s flagship product J2ME Polish is an Open Source framework for mobile applications development that has been downloaded and installed over a million times so far. It helps developers worldwide to overcome fragmentation barriers within Java and go cross-platform.  As a service provider, Enough Software develops, ports and tunes mobile applications of any kind and for all platforms (J2ME, Blackberry, Bada, Windows Mobile, Android, iPhone, WebOS…).

Apadmi – @apadmi

Apadmi designs, develops and delivers innovative mobile applications and solutions. With expertise across all mobile platforms, we can offer an in-depth knowledge of mobile, helping our clients to create outstanding mobile products that really set them apart. Our team has more than 12 years’ experience of mobile – that’s longer than any other player in the industry we know of.  Whether you’re looking for inspiration for a mobile app idea or you want to explore how you can develop an existing concept, Apadmi can help you, from the initial creation through to its design, development and monetisation.

DediPower –  @DediPower

DediPower, backed by its philosophy of “Support with Passion”, is a leading international provider of IT hosting and cloud infrastructure solutions. DediPower supports thousands of customers with the latest technology to reduce costs, improve service levels and maximise their potential. It is ranked among the UK’s 50 Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech Track 100.

Propel – @PropelLondon

Since 2001 Propel London has helped the digital industry to grow. We provide an honest, human recruitment experience which sets us apart from other recruitment companies. As we’ve grown up with the industry we’ve evolved our service to reflect the ever-changing variety of roles and expertise in the sector. We now have expert consultants across all digital disciplines – technical, design, client services, performance marketing, and client-side. We’re very pleased to be exhibiting at Appsworld 2010. Mobile technology has exploded over the last couple of years, and it’s now a fully fledged player in the digital mix. We’re excited to be involved in such a dynamic and fast-moving part of the industry – long may it continue!  If you’re looking for a mobile role or for mobile expertise in your organisation, come and see Propel London at Appsworld. We’re a friendly bunch, and love making new friends.

Testronic Lab @testroniclabs

Testronic Laboratories are leaders in Quality Assurance services, providing end-to-end testing and localization solutions to the Digital Media and Entertainment industries.

At Apps World 2012 Testronic Labs will be fielding experts in the Digital TV, Gaming, Web and Home Entertainment. Our wide range of QA services, including Consultancy, Certification, Translation, Localization, Performance and Functionality will ensure your application is launched to your target market correctly on time.

The sooner you engage Testronic Labs with QA programme for your product or application, the more cost effectively and successfully it will be launched.

Samsung Bada - @samsungbada

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Leadbolt –  @leadbolt

Leadbolt provides solutions to monetize all your digital assets both online and on mobile. Perfect for websites, blogs, forums, videos, photos, social media and documents as well as WAP and Mobile Sites and iPhone and Android Applications. With our leading edge platform, and easy to implement solution we are delivering amazing results for publishers, developers and advertisers alike.

Intel - @Develop4AppUp

The Intel AppUp^SM developer program allows you to distribute and sell your applications to millions of netbook, tablet users. The program supports Windows* and MeeGo*-based operating environments. Additional runtime and development languages will be supported in the future. Accelerate your application development process with ready-made components from the Component Catalog. You can also build and sell your own components to earn additional revenue. The developer guidelines provide a summary of development guidelines and submission requirements for the program.

BAMM @bammtv

BAMM.tv is a new kind of music company that connects emerging artists, entertainment service providers and audiences worldwide. Through an extensive global content distribution network, the company delivers fresh music video content from hot new artists to the web, mobile devices and television. BAMM.tv gives device makers and service providers a highly differentiated music offering without the hassle and high cost of traditional music licensing, while giving artists absolutely free HD music video content creation, an instant global audience, and 50 percent of the net profits from the music video distribution agreements.

microsap @micro_sap

Microsap Limited is a UK based Software Technology company with global clientele and offshore development centres. We have considerable experience and expertise in developing Apps on all mainstream mobile platforms and operating systems. While we have developed many consumer Apps, our real focus and expertise has been in the design and development of Enterprise Mobile Applications: “mobifying” our customer’s business critical information efficiently and cost effectively. Working closely with our customers, Microsap adds value through a combination of flexible consultancy services, top class technical expertise, prudent methodologies and the creation of innovative, technically optimised software.

Mopapp – @mopappteam

MOApp Software Manufactory is a state-of-the-art, SME software architect headquartered in Mainz, Germany. MOPApp was brought to life by Michael Göbel, who has an unrelenting passion for crafting small-scale things with a super sleek, minimalist design. He believes that a software program should be as easy-tohandle as possible and that it should always only focus on solving one job seamlessly. In the process, the task at hand must be resolved as efficiently as possible and ideally, users will not even need to pick up a manual to read the instructions …
MOApp Software is primarily tailored to private households, freelancers, independent contractors and self-employed people. Today, it provides more than twenty software products for highly diverse segments. Not only do its programs receive top-notch ratings from MacUpdate and comparable sources, but they are also continuously highly recommended by apple.com as a Staff Pick and Featured

UTEL –  @UtelWireless

Utel is a Multimedia editor focusing its activity around its star product : a mobile dating application in the top 5 applications preferred by Internet users : Fotochat.Thanks to a knowledge in developing applications tailored to the mobile environment we currently have a strong partnership with operators and handsets manufacturers such as SFR, Vodafone Live, Orange, Samsung, Apple, Android, Bouygues Telecom, Mobistar, NRJ Mobile…
We enjoy a reputation for excellence in the development of attractive applications, tailored for cell phones and generating significant revenues for operators and shops.
Please feel free to visit our stand #123 and browse our latest catalogue of applications!

Capablue –   @Capablue

Capablue is the UK leading provider of Connected TV solutions and services. We develop interactive applications on internet-connected platforms and latest released devices as and when they become available.  Our cloud based solution deploys content to multiple platforms; from connected TVs and set-top boxes to handheld media devices such as smart phones and tablets.

We have worked with the major broadcasters – BBC, ITV, Channel Four and Five, and have created interactive applications on Connected platforms for leading media and content producers.

Poynt –  @Poynt

Poynt lets you buy movie tickets so you never miss out on the hottest new releases, locate the closest and cheapest gas: never run out again.

Always be prepared for the day ahead: view up-to-date weather information and long-range forecasts. Make sure you always have the best table: book restaurant reservations at the touch of a button
Create maps and directions to any destination

Embarcadero – @EmbarcaderoTech

Embarcadero is committed to providing the industry’s broadest and deepest set of software tools for developers, DBAs, and architects. Widely recognized for its award-winning products, Embarcadero enables customers to work more efficiently with the industry’s major database platforms, operating systems, frameworks, and programming languages.

Embarcadero’s heterogeneous tools enable customers to design, build, and run their databases and applications in the environments they choose, free from the constraints, costs, and learning curves associated with multiple platform-specific tools.

Tapjoy – @tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 10,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers.

Fiksu – @Fiksu

Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting their iOS and Android apps in the vastly crowded and competitive app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users, those users most likely to engage by repeat use, registration, in-app purchase, etc.

Fiksu works across many traffic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, often lowering acquisition costs by as much as 10x.

The number of new, free apps are on the rise and are predicted to increase throughout 2012. With about 65% of Android apps and 40% of iPhone apps currently free in the market, in-app advertising becomes more important than ever for publishers to monetize their apps. Most publishers rely on the payment schedule from ad networks & exchanges to grab hold of their revenue and keep app development alive, which usually takes anywhere from 60-90 days after month end. But if you’re a Mobclix developer, all of that is about to change.

At the Velti Mobclix Exchange, we are excited to announce the industry’s first ever, Advanced Payments! In an effort to ensure developers maximize their app monetization potential, “Getting developers money as quickly as possible is what is best for them,” said Mobclix co-founder, Krishna Subramanian, in a recent interview with Read Write Mobile. To quickly summarize, below are the new options for pubs to get paid:

1. Net 15 – Receive revenue earned 15 days after month end

2. Net 30 – Receive revenue earned 30 days after month end

We now won’t have to depend on ad networks to pay us first before paying our developers–if you’re signed up for option 1 or 2, you can assure to receive payment within 15 or 30 days after month end.For any other questions, download our FAQ document. To sign-up, visit www.mobclix.com/payments and start getting the revenue predictability to do what you do best: make great apps!

Mobclix will be exhibiting at Apps World New York next week, come along to stand 6 to meet the team and find out more about advance payments

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.