Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr. (more…)

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

Embarcadero will be exhibiting at Apps World next week, come along to stand 126 and see how you can target both Win and Mac from a single codebase – making Mac development easy.

FireMonkey from Embarcadero provides the only single native Win/Mac development solution helping developers rise to the challenge of providing compelling, fast and highly functional software for both Windows and Mac simultaneously. (more…)

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way. (more…)

Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: (more…)

This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

By Charles Damen, Vice President, Mobile Billing and Payments

This summer saw the launch of MACH’s Direct Billing Gateway (DBG) on the main mobile networks in Germany, an important step towards seeing the benefits of direct operator billing (DOB) extended across Europe.  From our perspective, direct operator billing – and its sister technology, in-app billing – represents the future for mobile content and application payments. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

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The number of new, free apps are on the rise and are predicted to increase throughout 2012. With about 65% of Android apps and 40% of iPhone apps currently free in the market, in-app advertising becomes more important than ever for publishers to monetize their apps. Most publishers rely on the payment schedule from ad networks & exchanges to grab hold of their revenue and keep app development alive, which usually takes anywhere from 60-90 days after month end. But if you’re a Mobclix developer, all of that is about to change.

At the Velti Mobclix Exchange, we are excited to announce the industry’s first ever, Advanced Payments! In an effort to ensure developers maximize their app monetization potential, “Getting developers money as quickly as possible is what is best for them,” said Mobclix co-founder, Krishna Subramanian, in a recent interview with Read Write Mobile. To quickly summarize, below are the new options for pubs to get paid:

1. Net 15 – Receive revenue earned 15 days after month end

2. Net 30 – Receive revenue earned 30 days after month end (more…)

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.