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Apps Junction Meet Up @ #AppsWorld


We’re very excited to announce that local Meet Up group Apps Junction are holding a meet up at Apps World as part of our free to attend developer zone. The session will be run from 5-6.30pm on November 29th and will focus on matchmaking developers and App ideas in a friendly casual atmosphere. The format will consist of demos, pitches and expert speeches from AppsJunction members.

Mobile Applications are poised to hit the $9billion mark by end of 2011 and only going one way! Juniper Research predicts the market will reach $25billion in 5 years time! From Mobile Search, Browsing, Health monitoring, Money transfer & payments, advertising, instant messaging and location based services the possible areas are endless. Apps Junction sets out to help new application ideas come to fruition, allowing entrepreneurs, companies and agencies to meet developers and vice versa.

The session will be free to attend, if you wish to join Apps Junction event please visit their site here. To gain entrance into the session just register for a free Apps World developer zone and exhibition pass here and have access to all the other developer track sessions.

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Capablue demonstrating #TVapps @ #AppsWorld


Capablue will be exhibiting this year at Apps World, Olympia at Stand 124 (29th-30th November).

They will be using the event to demonstrate several connected TV apps on their Capablue Connected platform, including the recently launched Karaoke Superstar Connected TV app. This is the UK’s first Connected TV app to have integrated Paypal payment, and provides an extensive playlist of tracks from favourite classic artists and all time classics to the latest chart hits. (more…)


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5 Android app money making tips from Logia Group at #AppsWorld


Technology and solutions from Logia Group are redefining the way operators, developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: (more…)


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Win a full access pass to #AppsWorld Europe


This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)


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Monetising Mobile Apps with MACH at #AppsWorld


By Charles Damen, Vice President, Mobile Billing and Payments

This summer saw the launch of MACH’s Direct Billing Gateway (DBG) on the main mobile networks in Germany, an important step towards seeing the benefits of direct operator billing (DOB) extended across Europe.  From our perspective, direct operator billing – and its sister technology, in-app billing – represents the future for mobile content and application payments. (more…)


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Tweet them to meet them: Connect with #Appsworld’s exhibitors


Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

(more…)


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Get connected at #AppsWorld


Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the digital world. Find out how you can get connected now and at the show.

Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #AppsWorld hashtags.

Joe Neale, Principal, m8 Capital @Joe
Anne Arndt, Senior Manager Partner App-Stores & Enabling, Deutsche Telekom @annea
Suresh Jayaraju, Vice President, Head – New Age VAS, 3G Services at Reliance Communications @sureshjay
Sunzay Passari, Executive Vice President – Telecom, VAS & Devices, Loop Telecom / Essar Telecom @sunzay
Elina Arponen, CEO and Founder, Tribe Studios @yonder_
Anwar Ahmed, Developer Relations Manager EMEA, NAVTEQ @AnwarAhmed101
Peter Swain, Managing Director, Always On Message @peter_swain
Rajeev Aikkara, Project Manager – Mobile Systems, ASOS @Aikkara
Mark Brill, Chair Mobile Marketing Council, DMA – The Direct Marketing Association @marktxt4ever
Terence Eden, Manager, Developer Community, EMEA InMobi @edent
Alex Kozloff, Mobile Manager, IAB @koz935
Emmanuel Carraud, CEO, MagicSolver @emmanuelcarraud
Oli Christie, Managing Director, NeonPlay @neonplay
Charlie Hunter-Schyff, Head of Planning, O2 Media  @HunterSchyff
Ed Hodges, Head of Mobile for RBS’s Business & Commercial division @edward_hodges
Manfred Bortenschlager, Platform Evangelist, Samsung @badadummy
Steve Godman, Commercial Director, Skinkers @godders
Christopher Phin, Editor, Tap Magazine  @chrisphin
Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) @thibautR
Andy Gower, Research Group Leader, BT @andygower
Neil Swanston, Mobile Experience Manager, Centrica @NeilSwanston
Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK @undisco
Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media @steve_wing
William Cooper, Founder and CEO, Informitv @informitv
Elizabeth Kessick, Community Project Manager, Just Giving @Izabel_blue
Ilico Elia, Head of Mobile, LBi  @ilicco
James Bromley, Managing Director, Mail Online @jamesbromley
Nicolas Bry, FT/PRESIDENCE/, Orange Vallée @NicoBry
Peter Vesterbacka, CEO, Rovio (Angry Birds) @pvesterbacka
Dan Saunders, Head of Content Services, Samsung Electronics Europe @danieljsaunders
Anthony Rose, Co-Founder and CTO, Zeebox @anthonyrose

 

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Top sessions not to miss at #AppsWorld


MoMo NYC Developer Panel

The Developer zone is being kicked off with a dynamic panel discussion hosted by Mobile MondaysNew York. The panel will centre on how developers can create, distribute and monetise crossplatform apps and on the future opportunities of multi-platform technology.The session will answer questions such as; what makes a successful app and what are the differentways developers can monetise their app? CEOs from Grapple Mobile, HopStop.com, NextUp andGateGuru will also be joining the session to provide valuable first hand insight into the industry.
Day one, Developer zone 9:50am

WIP Jam

Popular with mobile and wireless developers around the world, WIPJam offers a unique, highlyinteractive format, blending ‘UnPanels’ with intimate discussion groups held by industry leadersand developers.The WIPJam session, sponsored by Verizon, at Apps World will be an interactive, reactive gatheringfor North American businesses, brands, marketers and especially developers who want to connectwith each other and learn how to make the most out of the phenomenal developments in the regionalmobile industry, incorporating mobile into marketing, understanding the role of mobile social mediaand discovering how to reach a global audience.

Day one, Developer Zone, 2:00-5:00pm

Mobile app strategy in the tablet market

The recent development and mass availability of tablet devices has had a large affect on the mobileapps industry particularly impacting on publishers, entertainment providers and brands and theirdigital strategies.This session moderated by Bottle Rocket Apps and involving senior representatives from A&E Mobile,Scripps Network and SPIN will focus on how to justify and measure ROI in terms of developingfor tablet devices as well as discussing the relevance of tablet specific apps. There will also be achance to discuss the development of convergence apps and multi screen popularity in line withthe developments in TV.

Day one, Marketing track, 3:30pm

TV apps sessions

TV apps is the current buzz word in the application industry with internet connected TVs alreadybecoming available on the main market, and as a result we have dedicated an entire session in themarketing track and a session in the developer’s zone to this new platform.In the Marketing and monetisation track the hour long session will bring together experts from Yahoo!Connected TV, AT&T, Digital Mind State, Kit Digital, Discovery and NBC to discuss the future of the TVApps market and the opportunities it is already presenting.Day two, Marketing and Monetisation track, 15:40pmIn the Developer’s Zone Google TV will be running a session to examine TV apps from the perspectiveof the developer, focusing on how developer’s can face the challenges created by this new platform.

Day two, Developers Zone, 9:50am

Optimizing the apps ecosystem

With the rapid growth of wireless communication over the last couple of years and the expectedgrowth to 50 billion connections by the year 2020 it is time to consider whether network capacity canmatch the predicted demand for spectrum. Mobile phones have become multi-functional devicescapable of hosting a broad range of applications and although mobile networks were already dimensionedfor voice there is now a need for data-oriented devices which are generally unpredictable andunbounded in their usage of spectrum.Developer’s need to make changes now in the way apps are produced to streamline their data usageand prevent over loading of networks.Vicki Livingston of 4G Americas and Gautam Talagery of Ericsson will be focussing this sessionon giving developers tips and tricks to develop apps more efficiently to use less spectrum whilstdiscussing the larger issues of optimising the app ecosystem.


Publishing Panel

One of the industries that has been progressive in its reaction to the explosion of the mobile applicationmarket is magazine, book and newspaper publishing, leading to a rise of publishing apps anddigital publications. This development and change of strategy has led to questioning of the need fortraditional hard copy products.The Penguin Group USA, Rodale, Pearson and Random House will be discussing the potential forapps in news and publishing focussing on how publishers can use apps to build engagement withreaders and what functionality can be provided by apps. Whilst also considering the size of themarket for apps in different sectors of the publishing industry and asking the question, what is goingto be the impact of apps on the publishing industry as a whole?

Day two, Marketing track, 2:40pm

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BlackBerry on app marketing at #AppsWorld NYC


Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

 

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Get connected at #AppsWorld and #SMWF Asia


Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here. (more…)