TV app developers looking to connect with other like-minded people to discuss the latest issues and topics can now join the 2000 strong LinkedIn group focusing on TV app development. Bringing together people with similar interests Apps World has now partnered with Marc Van Steyvoort, Co-founder of Weepee New Media Venture, the global market specialist in VTNO enabling, to push forward TV apps development.

This is a useful way of exchanging any queries, ideas, questions and topics with others that have the same line of thought wanting to work towards building successful TV apps. Also connected to our Apps World & TV Hackfest events the group will act as a portal for information involving surrounding innovation in multiplatform TV app content development.  (more…)

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way. (more…)

Capablue will be exhibiting this year at Apps World, Olympia at Stand 124 (29th-30th November).

They will be using the event to demonstrate several connected TV apps on their Capablue Connected platform, including the recently launched Karaoke Superstar Connected TV app. This is the UK’s first Connected TV app to have integrated Paypal payment, and provides an extensive playlist of tracks from favourite classic artists and all time classics to the latest chart hits. (more…)

While we haven’t really yet seen the TV Apps trend take off into the stratosphere like we’ve been expecting, there’s little doubt in the industry that when connected TV hits the mainstream, it’s going to usher in a seismic industry shakeup.

At Apps World Europe at London Olympia on 29-30 November, we’re dedicating a whole day’s conference track to the subject of TV apps, answering key burning questions, including where is the industry headed; who’s driving growth; what does it mean for developers, broadcasters, operators and marketers; and who will be left holding all the cards when the dust finally settles? (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)

App developers travelling to Apps World Asia in Singapore this week could be in for much more than an excellent two days of industry insight and networking, they could walk away with hundreds of dollars worth of free PR services from the app marketing and PR specialist Appsynth.

Appsynth’s industry publicity experts will be combing the Apps World show, searching for the best new app to announce to the international apps and technology community. Their winning app will be selected based on what they anticipate will be the most interesting and newsworthy for the global app media. (more…)

Apps World (www.apps-world.net), which runs from the  30th of Nov – 1st of December at Olympia, London, is one of the first events to cover the emerging global TV App Store marketplace.  Apps World closely examines how Pay TV and consumer electronics companies have already started to integrate app store models into their services, and how open developer models can open new market ecosystems and revenue streams for content providers.

Leaders in the Pay TV market will be discussing the next generation of TV App Store at Apps World.  TV Apps are a logical extension of the smartphone world, and an app store on the TV could revolutionise how we watch and engage with TV content and finally resolve consumer demand for a-la-carte programming.  The question is whether operators will embrace them or get cut out of the equation altogether. (more…)

Application stores will exceed 4.5 billion downloads in 2010

App Store

Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

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There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve. (more…)