Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)

Good morning to all developers, mobility specialists, mobile marketers and app industry professionals! The waiting’s finally at an end; Apps World North America is up and running at the Moscone Center West.

Day one of Apps World promises great excitement, with vaunted speakers doling out spoonfuls of sparkling content on a variety of topics.

From monetisation to mobilisation, expertise will be provided by companies such as Twitter, CBS Interactive and National Geographic among others across 10 conference tracks, alongside a free exhibition hall with over 150 exhibitors. (more…)

Every day millions of people surf onto company websites throughout the world. And every day millions of opportunities to convert the website traffic into app downloads is lost. This is because getting a user from a website into the app store to download your specific app, remains one of the biggest challenges for marketers out there.

Yes, we see some great call to action buttons. And yes, plenty of apps are prominently displayed on websites. But the fact remains that the disconnect between mobile and web is causing potential app downloads to bleed off.  Most bluntly, the typical computer user browsing on a regular desktop might simply pick up their mobile device and search on the app store.  Here, the indirect nature of the download path, combined with human nature, means downloads are lost as people become distracted throughout the search process.

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The free to attend two day Enterprise Zone track at Apps World North America, in Moscone Center West, San Francisco on February 7-8 is bursting at the seams with top-class content and features companies including Rackspace, Intel and Los Angeles World Airports among others.

The consumerisation of IT and the increased prevalence of mobile in the enterprise is a pivotal discussion point, and the free to attend two day Enterprise Zone track features countless highlights from expert names in the field of enterprise apps.

The track looks into all facets of enterprise applications from intuitiveness, to design, and security, as well as touching on peripheral subjects such as the enterprise app store and BYOD.

A key highlight in day one of the enterprise apps developer conference is a panel discussion examining mobilisation within the enterprise, with vaunted contributions from Phil Lenton, CEO of Compsoft, and Alex Bakman, president and owner of Snappii among others.

Elsewhere, StackMob CEO Ty Amall gives an overview to enterprise app stores, and Niki Acosta, cloud evangelista at Rackspace discusses the enterprise cloud.

The track will be of interest to anyone looking to deploy enterprise apps in 2013, as well as CIOs, cloud evangelists and organisations looking at enforcing a BYOD policy.

To find out more information about how to register for the free-to-attend Enterprise Zone, please visit here.

We are delighted to announce that the official networking party will be taking place on the 7th of February from 7:30pm. This will follow on from the first of the two day extravaganza of developers, marketers, enterprise mobility experts and apps industry professionals gathering together to share their insight and expertise.

The party will be taking place at Mezzanine. Centrally located at 444 Jessie Street, Mezzanine is nestled in the heart of San Francisco’s downtown district and is a short walk from Moscone Center and the event hotels. The Mezzanine is just off 6th street on Jessie street, before you reach Mint Plaza. There’s a map here.
Housed in a historic two-story warehouse, Mezzanine will bring together all those attending the two day show for an evening of schmoozing, connecting and chilling alongside a beverage or two. We will also have an ice luge there waiting for when you are ready to have a cheeky shot!
You must be 21 or over to attend the networking party so please make sure you bring your ID along. You will also need your pass so if you are only attending the event on the 8th, bringing along your confirmation will be fine.
We will look forward to seeing you there!

We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

Mobile purchases should be simple and secure. You make them on the move, while you’re running
between meetings, finishing your presentation, and gobbling up a sandwich. You want things to be
simple, fast, and hassle-free, and you don’t want nasty surprises in your bank account at the end of
the month.

So if someone is about to make a digital purchase, what’s the best way to lose that customer?

One good way is to create a hassle: make it difficult to complete that purchase. Cause a disruption.
Force her to throw away that sandwich so she can fumble in her wallet for her credit-card.

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The free-to-attend Android developer event at Apps World North America on February 7-8 in San Francisco is all set to feature various leading Android developers, authors, evangelists and operators divulging their expertise on all things Droid.

Sponsored by Barnes & Noble, the Android developer conference runs on both days of Apps World and will be of interest to anyone building apps on the Android OS.

Highlights of the day one track will include expert opinion from James Steele, author of The Android Developer’s Cookbook on how to create the optimal Android experience, and Tom Chavez, NOOK Developer Evangelist for track sponsors Barnes & Noble on how to quickly monetise on the NOOK bookstore.

The second day of the Android developer conference sees discussions on exploring cross platform dev tools, as well as insight from Donn Felker, author of Android Tablet Application Development for Dummies, and representatives from Facebook, Microsoft and VisionMobile.

The OS market has long since been considered a two horse race, but plenty of evidence suggests Android is pulling ahead, with recent research from MBA Online confirming that 1.3m Android devices are activated each day compared to 515,000 iDevices.

To find out how to register for the free-to-attend Android developer event, visit here.

It’s a give away bonanza at Apps World in San Francisco on 7-8 February, with many of the key apps industry players keen to woo the North American developer community with top prizes, competitions and free-to-attend developer briefings.

The event includes four jam-packed developer conference tracks, where some of the leading names in the industry will share their insight and experience on the technical and business related challenges developers face. Not to mention a load of special theatre sessions from the likes of Microsoft, Rackspace, Enyo and Intel. (more…)

Windows 8 Developer Workshops : There’s only a few weeks until Apps World kicks off in San Francisco on 7-8 February at the Moscone Centers, and Microsoft is hosting a series of Windows 8 free to attend expert briefings and developer workshops over the two days, aimed at delivering the knowledge you require to code high quality apps and games for its innovative new operating system.

A team of Windows and Windows Phone experts will be on hand throughout the event to answer your queries, offer assistance with porting and development and all the support you’ll need to create amazing W8 apps

Workshops will include advice on how to ensure your apps generate the stickiness that keeps downloads ticking over, rather than fading into obscurity. They’ll be examining how to use Visual Studio, C# and XAML to build Windows Phone 8 Apps, and demonstrating how easy it is to port games to Windows Phone. (more…)