A big thank you to those that attended the Apps World in New York.

Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year!

Good morning, welcome to the first day of Apps World North America 2011. We’re taking over the Javits Center here in New York with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda. Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands like Rovio and Verizon taking part; and leading figures from successful app development firms like Unicorn Labs, The Playforge and Appsfire all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at mobile marketing and brand building using apps. (more…)

MoMo NYC Developer Panel

The Developer zone is being kicked off with a dynamic panel discussion hosted by Mobile MondaysNew York. The panel will centre on how developers can create, distribute and monetise crossplatform apps and on the future opportunities of multi-platform technology.The session will answer questions such as; what makes a successful app and what are the differentways developers can monetise their app? CEOs from Grapple Mobile, HopStop.com, NextUp andGateGuru will also be joining the session to provide valuable first hand insight into the industry.
Day one, Developer zone 9:50am

WIP Jam

Popular with mobile and wireless developers around the world, WIPJam offers a unique, highlyinteractive format, blending ‘UnPanels’ with intimate discussion groups held by industry leadersand developers.The WIPJam session, sponsored by Verizon, at Apps World will be an interactive, reactive gatheringfor North American businesses, brands, marketers and especially developers who want to connectwith each other and learn how to make the most out of the phenomenal developments in the regionalmobile industry, incorporating mobile into marketing, understanding the role of mobile social mediaand discovering how to reach a global audience.

Day one, Developer Zone, 2:00-5:00pm

Mobile app strategy in the tablet market

The recent development and mass availability of tablet devices has had a large affect on the mobileapps industry particularly impacting on publishers, entertainment providers and brands and theirdigital strategies.This session moderated by Bottle Rocket Apps and involving senior representatives from A&E Mobile,Scripps Network and SPIN will focus on how to justify and measure ROI in terms of developingfor tablet devices as well as discussing the relevance of tablet specific apps. There will also be achance to discuss the development of convergence apps and multi screen popularity in line withthe developments in TV.

Day one, Marketing track, 3:30pm

TV apps sessions

TV apps is the current buzz word in the application industry with internet connected TVs alreadybecoming available on the main market, and as a result we have dedicated an entire session in themarketing track and a session in the developer’s zone to this new platform.In the Marketing and monetisation track the hour long session will bring together experts from Yahoo!Connected TV, AT&T, Digital Mind State, Kit Digital, Discovery and NBC to discuss the future of the TVApps market and the opportunities it is already presenting.Day two, Marketing and Monetisation track, 15:40pmIn the Developer’s Zone Google TV will be running a session to examine TV apps from the perspectiveof the developer, focusing on how developer’s can face the challenges created by this new platform.

Day two, Developers Zone, 9:50am

Optimizing the apps ecosystem

With the rapid growth of wireless communication over the last couple of years and the expectedgrowth to 50 billion connections by the year 2020 it is time to consider whether network capacity canmatch the predicted demand for spectrum. Mobile phones have become multi-functional devicescapable of hosting a broad range of applications and although mobile networks were already dimensionedfor voice there is now a need for data-oriented devices which are generally unpredictable andunbounded in their usage of spectrum.Developer’s need to make changes now in the way apps are produced to streamline their data usageand prevent over loading of networks.Vicki Livingston of 4G Americas and Gautam Talagery of Ericsson will be focussing this sessionon giving developers tips and tricks to develop apps more efficiently to use less spectrum whilstdiscussing the larger issues of optimising the app ecosystem.

Publishing Panel
One of the industries that has been progressive in its reaction to the explosion of the mobile applicationmarket is magazine, book and newspaper publishing, leading to a rise of publishing apps anddigital publications. This development and change of strategy has led to questioning of the need fortraditional hard copy products.The Penguin Group USA, Rodale, Pearson and Random House will be discussing the potential forapps in news and publishing focussing on how publishers can use apps to build engagement withreaders and what functionality can be provided by apps. Whilst also considering the size of themarket for apps in different sectors of the publishing industry and asking the question, what is goingto be the impact of apps on the publishing industry as a whole?

Day two, Marketing track, 2:40pm

Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

We are delighted to announce that WIP is holding its free WIPJam session at Apps World’s New York event on 1 November 2011.

Sponsored by Verizon Developer Community, the famous networking party is very popular with mobile developers around the world who want to engage and share ideas on creating, monetising and marketing apps.

During the jam-packed afternoon, you will get the chance to learn about the latest techniques and tips in order to enhance your apps. You’ll hear success stories from SMEs and retailers who became innovative developers.

A mix of discussion groups and UnPanel sessions will also take place, where you can listen, ask questions or share your experiences in topics including social strategy, CRM and marketing beyond app stores. You will be interacting with a host of industry leaders and experts, getting your voice heard and receiving advice that could make all the difference for your future strategy. (more…)

We track thousands of apps and we’re constantly in touch with many developers to help them grow. We consistently see the same mistakes made when it comes to making your app as visible as possible (what we call app discovery).

Mistake #1: Do not wait for the launch of the app to start marketing it.
Developing a good app takes lots of resources and time. But you don’t have to wait for your app to arrive in the App store or Android Market to start marketing it. An app is a form of media, like movies and music. And distributing media requires momentum and teasing. Start generating interest before your app is live. Many good developers do it. Don’t wait for the launch. Once in the App Store, it’s already too late.
Create a teaser or video trailer informing your existing users (if you already have some). Reach out to bloggers to feed them with material on your upcoming app.

An example here of a nice trailer by the Guys at UsTwo

Bottom line: Don’t wait. Market before you launch. (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing.

3. Unique opportunity to network with 2500+ attendees made up from leading industry representatives.

4. Free to attend developers zone – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps.

5. Free to attend social media hub – two day showcase from leading social media networks & service providers providing an insight into the basics of successfully adopting SM, practical tips & tricks, budding start-ups & a look into social TV. (more…)

Following the success of a great first Apps World in London last year, we are very excited about the expansion of the Apps World in 2011 and we thought it would be good to give you a heads up on all event destinations for the upcoming year and the all important dates for your diary.

• Apps World Dubai – 2nd & 3rd May 2011
• Apps World Asia – 1st & 2nd Sept 2011
• Apps World NY – 1st & 2nd Nov 2011
• Apps World, Europe – 29th & 30th Nov 2011

If you would like to get involved with Apps World please get in touch with the team:

Sponsorship & Exhibiting – enquiries@sixdegs.com
Speaking – Natasha@sixdegs.com