With a predicted $3.9billion increase in in-app advertising revenue by 2015 and in-app gaming markets expanding rapidly, it’s a good time to consider how to optimise your gaming app revenue streams.

Apps World caught up with Ashay Padwal co-founder and CTO of Vserv, a leading mobile ad, mobile advertising and publishing network for mobile developers, publishers and advertisers, to get some valuable insider insight.

Ashay believes the in-app gaming market has the potential to be one of the most lucrative for developers, and suggest that developers are making a shift away from the initial app purchase as their source of revenue, moving towards more sophisticated in-app monetisation strategies.

“Gaming is one of the key drivers for the multitudes of people looking for free content,” he says. “But in order to get a return on investment it’s important to understand how the ecosystem is working, and how developers are developing apps. Developers need to monetise gaming apps, and choosing the right ad networking partner is an important step in this process.” (more…)

Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here. (more…)

This year #AppsWorld welcomes back the Facebook Developers Garage, hosted by e27, to the Asia event who will be providing hands-on, practical advice for grass-roots developers looking to get into the fast-moving and lucrative
world of Facebook development. A great opportunity for developers looking to crack the hot topic that is social media.

On Thursday 1 September at 1630 e27 will host the Facebook developers ‘meet & greet’ session which will include a talk on the latest issues for developers in social media and an introduction to Facebook’s new regional team including Alexander Klienberg (Facebook’s Head of Platform Partnerships in Asia-Pacific/Japan) and highlights of the plans for the region as well as networking opportunities. (more…)

This week saw the announcement from the Infocomm Development Authority of Singapore (IDA) that a huge S$15 million (USD $12.22 million) is to be set aside for encouraging businesses to develop mobile apps for the service sector.

If that wasn’t a large enough incentive for businesses to get mobile, Singapore is now one of the most mobile-connected countries in the world, currently there are 2.4 million more mobile subscriptions than there are people. It is the predicted future global app hotspot.

According to market research firm, Nielsen this explosion of connectivity in Singapore is said to be down to the popularity of the iPhone and iPad and the increasing availability of cheaper mobile internet tariffs. An indication of the integration of mobile app devices into Singaporean culture is the new initiative from its Defense Ministry to distribute 8,000 iPad 2s to its soldiers to allow them to chat with colleagues and record outfield exercises. Singapore really is a the region for mobile investment in Asia. (more…)

Far from taking a well earned summer break, the Apps World team is gearing up for its next major event, Apps World Asia, in Singapore on 1-2 September, preparing to examine apps industry growth, consumer apps marketing and app development in the region.

The Asian apps landscape is one with its own very unique challenges, but also vast opportunities, with unparalleled 3G and broadband access in some areas.

The Asia show will gather the best minds in the industry to examine some of these challenges, and explore some of the potential benefits available for developers, operators, businesses and brands working in the Asian apps space. (more…)

If your working in mobile, tv or digital media, already working within the apps space, or looking for a new career within this exciting market, Propel would be delighted to meet up with you at apps world, to discuss opportunities that may be open.

Mobile is an area Propel have always been very interested in. Whereas in years gone by it’s been a fairly niche area, nowadays mobile is (alongside social media)one of the biggest growth areas of the digital sector.

Our very own mobile specialist, Matt Hawkes will be leading the line at Apps World – if you want to book an appointment to see him there then you can go to our exhibitor page on the Apps World site and fill out your details. (more…)

Intel will run a free four-hour ‘AppLab’ workshop at Apps World 2010. Software developers can learn how to monetise the vast netbook market by building apps for sale on the Intel AppUp Center.

You’ll find out how to turn your existing Windows C/C++ and runtime code into cash, as well as how your iOS and Windows applications can be optimised for netbooks with minimal effort.

You’ll also see technical SDK demos, live coding walkthroughs, a host of devices and have the chance to talk to Intel experts in the staffed open lab. The Game Creators, already working with the Intel AppUp developer program, will be there to offer first-hand advice on maximising revenue from your apps.

Great prizes are up for grabs throughout the session and any attendee who submits their application to the Intel AppUp Center after the event could win an expenses-paid trip to Mobile World Congress 2011 in Barcelona. See you there!

When: 12-4pm, Wednesday 1st December (day 2)
Where: Apps World Developer Zone

We are pleased to welcome Wiley to the Apps World – this year Wiley will be bringing along some of the top Developer and IT books currently available.

Well-designed books will guide you through the most advanced platform tools, programming techniques, and technologies.
From in-depth coverage through to beginner basics, all with expert guidance from skilled authors, these books will quickly become an indispensable business resource.

This will be a great opportunity to get yourself a great book, grab a coffee and chill out in the networking area in the exhibition. (more…)

With only three week until the apps world event we have now passed the 2000 pre registered mark on track for over 3k visitors to the show.

We are pleased to announce a number of new sponsors onboard for the show including our new Platinum sponsors Nokia & Adobe, Gold sponsors Blackberry, Sony Ericsson, Credit Call, Badoo & new exhibitors Mubaloo, Weareapps, GCS Media, Logia Mobile and Device Anywhere. (more…)

Location based services and mobile advertising are some of the key areas of expertise that NAVTEQ brings to the Apps World event.   The NAVTEQ developers network allows developers to connect and harness location based applications over multiple devices and platforums.

Follow them on twitter to win monthly prizes (more…)