A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

buzzdoes are excited to be launching their automated word-of-mouth marketing tool at Apps World Europe next week. To celebrate the launch they are giving away $100 credit to visitors who register at their stand (number 73)

We think developers will love buzzdoes because:

• It’s viral – each happy user can effortlessly steer dozens of new users your way.
• It’s effective – a word-of-mouth recommendation, from a trusted source, can cut through the noise of traditional marketing methods, making it the most influential and reliable promotional tool.
• It’s risk-free – the developer is billed only when a user downloads an app from a buzzdoes user recommendation – no strings attached!
• It’s profitable – buzzdoes includes a social feature, which serves as a permanent advertisement creating a whole new revenue stream for developers.
• It’s effortless – a user simply has to click on the buzzdoes button, select friends and the recommendations are on their way .
• It’s simple and instant, requiring single line code assimilation and quick registration.

buzzdoes offers a win-win relationship!  Users gain from their good will and developers gain new users .

And developers can enjoy a special, limited time offer at AppsWorld Europe:

Register at our booth during AppsWorld and get $100 credit in your buzzdoes account.  Start gaining users free of charge.

For more information:

Assaf Kolirin, buzzdoes founder & CEO, will present at the AppsWorld developer zone on Wednesday, 30 Nov 2011, 12:20

Visit Buzzdoes at booth #73 at AppsWorld Europe register for your free expo here

Layar the world’s leading mobile augmented reality platform is exhibiting at Apps World next week. You can come along to stand 81a to meet Layar and hear about the largest content catalogue with more than 3,000 layers.

The app aims to bring impactful augmented reality experiences into people’s everyday lives and was named as a 2011 Technology Pioneer by the World Economic Forum and received a Meffy Mobile Entertainment Award in 2010 for Technology Innovation. Layar recently worked with Linda magazine to add additional content in the form of digital buttons to over 50 pages in the magazine, which could then be revealed using a smartphone. The content included unique backstage video footage of the cover shoot, one click to sites selling the fashion featured in the articles, and book test drives for the advertised cars. Check out the video with Linda here.

Layar is available for download in the App Store and Android Market and is already installed on more than 10 million mobile devices, offering brands and publishers an extensive reach across multiple platforms.

You can register here for a chance to meet Layar at the Apps World expo

Related articles

• Augmented Reality: Layar Creation Challenge winners (wired.com)
• Augmented Reality: Layar Vision (wired.com)
• Layar Extends its AR Platform with Computer Vision Capabilities (readwriteweb.com)

As an official media partner of this year’s Apps World Europe, Text it will be running an exclusive competition for all attendees. Text it will be giving away a bespoke mobile website, as well as a bulk SMS campaign (delivered to 5000 UK directors) to one lucky winner.

Text it help marketing companies harness the power and convenience of mobile to communicate more effectively with potential clients to gain a marketing edge by:

Text it will have reps at the show who will be collecting business cards from those who wish to be involved in the competition – what could be easier! The lucky winner will be contacted on the 5th December and will have 3 months to use from the draw date.Good luck!

We’re very excited to announce that local Meet Up group Apps Junction are holding a meet up at Apps World as part of our free to attend developer zone. The session will be run from 5-6.30pm on November 29th and will focus on matchmaking developers and App ideas in a friendly casual atmosphere. The format will consist of demos, pitches and expert speeches from AppsJunction members.

Mobile Applications are poised to hit the $9billion mark by end of 2011 and only going one way! Juniper Research predicts the market will reach $25billion in 5 years time! From Mobile Search, Browsing, Health monitoring, Money transfer & payments, advertising, instant messaging and location based services the possible areas are endless. Apps Junction sets out to help new application ideas come to fruition, allowing entrepreneurs, companies and agencies to meet developers and vice versa.

The session will be free to attend, if you wish to join Apps Junction event please visit their site here. To gain entrance into the session just register for a free Apps World developer zone and exhibition pass here and have access to all the other developer track sessions.

MoMo NYC Developer Panel

The Developer zone is being kicked off with a dynamic panel discussion hosted by Mobile MondaysNew York. The panel will centre on how developers can create, distribute and monetise crossplatform apps and on the future opportunities of multi-platform technology.The session will answer questions such as; what makes a successful app and what are the differentways developers can monetise their app? CEOs from Grapple Mobile, HopStop.com, NextUp andGateGuru will also be joining the session to provide valuable first hand insight into the industry.
Day one, Developer zone 9:50am

WIP Jam

Popular with mobile and wireless developers around the world, WIPJam offers a unique, highlyinteractive format, blending ‘UnPanels’ with intimate discussion groups held by industry leadersand developers.The WIPJam session, sponsored by Verizon, at Apps World will be an interactive, reactive gatheringfor North American businesses, brands, marketers and especially developers who want to connectwith each other and learn how to make the most out of the phenomenal developments in the regionalmobile industry, incorporating mobile into marketing, understanding the role of mobile social mediaand discovering how to reach a global audience.

Day one, Developer Zone, 2:00-5:00pm

Mobile app strategy in the tablet market

The recent development and mass availability of tablet devices has had a large affect on the mobileapps industry particularly impacting on publishers, entertainment providers and brands and theirdigital strategies.This session moderated by Bottle Rocket Apps and involving senior representatives from A&E Mobile,Scripps Network and SPIN will focus on how to justify and measure ROI in terms of developingfor tablet devices as well as discussing the relevance of tablet specific apps. There will also be achance to discuss the development of convergence apps and multi screen popularity in line withthe developments in TV.

Day one, Marketing track, 3:30pm

TV apps sessions

TV apps is the current buzz word in the application industry with internet connected TVs alreadybecoming available on the main market, and as a result we have dedicated an entire session in themarketing track and a session in the developer’s zone to this new platform.In the Marketing and monetisation track the hour long session will bring together experts from Yahoo!Connected TV, AT&T, Digital Mind State, Kit Digital, Discovery and NBC to discuss the future of the TVApps market and the opportunities it is already presenting.Day two, Marketing and Monetisation track, 15:40pmIn the Developer’s Zone Google TV will be running a session to examine TV apps from the perspectiveof the developer, focusing on how developer’s can face the challenges created by this new platform.

Day two, Developers Zone, 9:50am

Optimizing the apps ecosystem

With the rapid growth of wireless communication over the last couple of years and the expectedgrowth to 50 billion connections by the year 2020 it is time to consider whether network capacity canmatch the predicted demand for spectrum. Mobile phones have become multi-functional devicescapable of hosting a broad range of applications and although mobile networks were already dimensionedfor voice there is now a need for data-oriented devices which are generally unpredictable andunbounded in their usage of spectrum.Developer’s need to make changes now in the way apps are produced to streamline their data usageand prevent over loading of networks.Vicki Livingston of 4G Americas and Gautam Talagery of Ericsson will be focussing this sessionon giving developers tips and tricks to develop apps more efficiently to use less spectrum whilstdiscussing the larger issues of optimising the app ecosystem.

Publishing Panel
One of the industries that has been progressive in its reaction to the explosion of the mobile applicationmarket is magazine, book and newspaper publishing, leading to a rise of publishing apps anddigital publications. This development and change of strategy has led to questioning of the need fortraditional hard copy products.The Penguin Group USA, Rodale, Pearson and Random House will be discussing the potential forapps in news and publishing focussing on how publishers can use apps to build engagement withreaders and what functionality can be provided by apps. Whilst also considering the size of themarket for apps in different sectors of the publishing industry and asking the question, what is goingto be the impact of apps on the publishing industry as a whole?

Day two, Marketing track, 2:40pm

Alex Kinsella from BlackBerry will be joining the agenda at Apps World next week. Alex is the team lead of product management for BlackBerry App World at Research in Motion. He works with the BlackBerry developer community to ensure RIM has the best in-class app store in the market.

Alex will be giving a technical presentation on the social marketing of apps and how that relates to App stores, providing a new look at the mobile app market including store sizes, consumer bases and revenue opportunities. The session will give insight into how to create a social graph for your app and your brand.

BlackBerry will also be joining the exhibition, so come along to stand 52 and meet Alex and other BlackBerry representatives. It’s not too late to register for your Apps World North America pass and see Alex speak click here to register now. You can also register for the exhibition for free here.

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two.

Studio Twenty One is a brand new lounge located in the heart of Chelsea, designed as a homage to the vintage recording studio. Fantastic street views which by day showcase the charm of the neighbourhood, dramatically illuminate the space in the evening.

Digital Mind State will be bringing along hip hop rapper Fabolous who rose to fame in 2001 with his hit single ‘Can’t Deny It’. During his 14 year career he has worked with artists such as Ne-Yo and Lil’Mo and Jermaine Dupri and we’re very excited to welcome Fabolous to the party.

So get your glad rags on and come along, the party will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrive.

Studio Twenty One
59 West 21st Street
New York,
NY 10010
Time: From 7.30pm til late
Dress Code: Smart Casual

Worldwide app store downloads are forecast to reach 17.7 billion by the end of this year, which amounts to a 117% increase from an estimated 8.2 billion downloads in 2010. By the end of 2014, an estimated 185 billion applications will have been downloaded from mobile app stores, the first of which was launched in July 2008.

Formulating an effective strategy for mobile application development requires a thorough understanding of the current ecosystem landscape. In order to maximize return on investment, you must be able to identify the ecosystem that will give the end user the best possible experience, including how the app is discovered, downloaded and used.

While ecosystem diversity provides a plethora of options when it comes to application development, it can also lead to confusion and, in turn, poor choices that can spell disaster for your application campaign. By carefully considering the functional requirements of your application, realistically determining its target audience and deliberately weighing the various distribution/monetisation options, you can go a long way in narrowing down ecosystem choice.

This is an extract from the new white paper produced by Apppli, a full service app development and app marketing firm based in London who are exhibiting at Apps World Europe in London on 29-30 November this year. To download the entire document ‘How to choose the right ecosystem for your mobile application’ please click here.

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing.

3. Unique opportunity to network with 2500+ attendees made up from leading industry representatives.

4. Free to attend developers zone – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps.

5. Free to attend social media hub – two day showcase from leading social media networks & service providers providing an insight into the basics of successfully adopting SM, practical tips & tricks, budding start-ups & a look into social TV.

6. Free to attend exhibition, with 50+ exhibitors we will be creating an arena of buzz from service & tool providers from across the sectors.

7. One pass provides access to two shows – Apps World & SMWF – proving a rounded insight into these rapidly developing digital sectors.

8. Discover how global brands and corporations are adopting social media & apps and why these tools are the ideal platforms to build you brand.

9. Hear how advertisers and marketers are approaching these tools and their strategies for achieving ROI.

10. A chance to discuss & debate the current industry conditions and the predictions for their future.

Click here to book your pass today!