Apps industry growth is still significant in the UK and throughout Europe, though the really rapid growth areas are Asia and Africa, according to Terence Eden, head of developer community at InMobi.

Developers need to recognise the global nature of apps, he says; your market isn’t just limited to the country or even continent that you live in.

“The UK market is getting saturated,” he adds. “If developers want to unlock the power of what they’re doing they have to translate their apps to all the different app stores around the world.”

Not only that, but he believes developers need to think more strategically about how they’re going to monetise their apps over their entire lifecycle. “Think about that first sale and think about how you’re going to follow that up,” he says. “We can monetise your apps by putting advertising in them.”

With growth in app downloads predominantly around free apps, offering a free version of your app is often a smart way to go. “Once they’ve got your free version, you can upsell them, get them to buy the premium version,” says Eden. “If you want to sell extra functionality or features, we can provide a payment solution for that.”

Eden says his big issue is making developers aware that mobile advertising is also an option for their own business.

“It doesn’t matter whether you’re the biggest brand on the planet or some guy in his bedroom working on the next big thing; you can use advertising to get your app out to millions of people, he says. “You can actually make a big splash worldwide with not a huge amount of budget.”

Embarcadero will be exhibiting at Apps World next week, come along to stand 126 and see how you can target both Win and Mac from a single codebase – making Mac development easy.

FireMonkey from Embarcadero provides the only single native Win/Mac development solution helping developers rise to the challenge of providing compelling, fast and highly functional software for both Windows and Mac simultaneously. (more…)

Good morning, welcome to the first day of Apps World Europe 2011!  We’re taking over the Olympia 2 here in London with some of the leading brands and people in the industry for two days of apps discussion, insight and networking.

If you’re heading down to the event this morning, the first sessions will be kicking off at 9am. Here’s a link to the full agenda.

Last minute booking has been furious but there are still a small number of places left on the free and paid for conference streams, so if you’re in the area, feel free to come down.

We’ve got some fascinating sessions today, with brands such as Nokia and Spotify taking part; as well as global operators such as Vodafone, Orange, Telefonica and Singtel all offering the benefit of their experience and industry viewpoint.

Here’s some interesting food for thought around some of our key sessions today. In the morning we’re looking at operator strategies for Apps & content:

Mobile Europe: Mobile application stores: what’s the opportunity?

Txt4ever: Operators need to embrace apps for new revenue streams

OVUM: Operator billing for third party app stores: changes ahead

In the afternoon we are looking at advertising your app and the media strategies available within the apps business.

Smashing Magazine: How to market your mobile application

Apps Tech News: 10 ways to make your app stand out in the mobile crowd

.NET: 10 step approach to marketing your app

Over in Developer Zone 1 Samsung are taking over with a whole afternoon dedicated to bada developers. Here’s what’s in store

2:00 Welcome
2:10 The UK bada developer challenge
2:15 bada ecosystem/from idea to published app
2:45 bada: show us the money
3:30 Coffee Break
3:45 Tools: implement, test, optimize
4:15 bada and iOS
4:45 Q+A
5:00 End of workshop

Manfred Bortenschlager, Platform Evangelist, Samsung
Keith O’Brien, Head of Content, Samsung
Sameer Ballewar, Technical Consultant, Samsung
Keith Bauwise, Technical Evangelist, Samsung
Jon Lansdell, Technical Writer, Samsung

So there are some things to think about today… If you’ve got something to add to any of the sessions you see, or harbour a burning question that needs answering, you can tweet it into the #AppsWorldQ hashtag; our panel moderators will be keeping an eye on this. Or you can earn maximum kudos by asking it directly over the Q&A mic.

Don’t forget about the official after show drinks will be at the Old Firehouse in Hammersmith. There’ll be complimentary drinks, networking and general merriment for all paid delegates. Doors open at 7.30, come along!

Microsap will be joining the exhibition at this year’s Apps World Europe event on 29-30^th November at London Olympia.

Microsap will be located at stand 120 and will be doing live demonstrations of their latest offerings including Augmented Reality apps. Augmented reality technology has enabled a virtual vision of objects to understand the pros and cons of products and global revenues from AR apps and services are expected to reach $1.5b by 2015. Microsap’s TV buying guide app helps the user to visualize a virtual image in the real world. This means you can decide your purchase even before visiting a retail shop all you need to have is a smart phone and a smart app.

Augmented reality looks set to be the future of buying! Boosting the buyer’s interest in the product and building a strong brand value. Augmented reality will enhance the selling medium, making it more reliable and portable for the retail industry and Microsap has taken a lead in showing the way it can be done.

To meet Microsap and see their demonstrations at Apps World you can register for a free exhibition pass here.

Related articles

• Retail Chain Uses Augmented Reality to Render Catalog in 3D (mashable.com)
• The Magic of Augmented Reality [Video] (geeksaresexy.net)

We’re very excited to announce that local Meet Up group Apps Junction are holding a meet up at Apps World as part of our free to attend developer zone. The session will be run from 5-6.30pm on November 29th and will focus on matchmaking developers and App ideas in a friendly casual atmosphere. The format will consist of demos, pitches and expert speeches from AppsJunction members.

Mobile Applications are poised to hit the $9billion mark by end of 2011 and only going one way! Juniper Research predicts the market will reach $25billion in 5 years time! From Mobile Search, Browsing, Health monitoring, Money transfer & payments, advertising, instant messaging and location based services the possible areas are endless. Apps Junction sets out to help new application ideas come to fruition, allowing entrepreneurs, companies and agencies to meet developers and vice versa.

The session will be free to attend, if you wish to join Apps Junction event please visit their site here. To gain entrance into the session just register for a free Apps World developer zone and exhibition pass here and have access to all the other developer track sessions.

Capablue will be exhibiting this year at Apps World, Olympia at Stand 124 (29th-30th November).

They will be using the event to demonstrate several connected TV apps on their Capablue Connected platform, including the recently launched Karaoke Superstar Connected TV app. This is the UK’s first Connected TV app to have integrated Paypal payment, and provides an extensive playlist of tracks from favourite classic artists and all time classics to the latest chart hits. (more…)

This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the digital world. Find out how you can get connected now and at the show.

Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #AppsWorld hashtags.

Joe Neale, Principal, m8 Capital @Joe
Anne Arndt, Senior Manager Partner App-Stores & Enabling, Deutsche Telekom @annea
Suresh Jayaraju, Vice President, Head – New Age VAS, 3G Services at Reliance Communications @sureshjay
Sunzay Passari, Executive Vice President – Telecom, VAS & Devices, Loop Telecom / Essar Telecom @sunzay
Elina Arponen, CEO and Founder, Tribe Studios @yonder_
Anwar Ahmed, Developer Relations Manager EMEA, NAVTEQ @AnwarAhmed101
Peter Swain, Managing Director, Always On Message @peter_swain
Rajeev Aikkara, Project Manager – Mobile Systems, ASOS @Aikkara
Mark Brill, Chair Mobile Marketing Council, DMA – The Direct Marketing Association @marktxt4ever
Terence Eden, Manager, Developer Community, EMEA InMobi @edent
Alex Kozloff, Mobile Manager, IAB @koz935
Emmanuel Carraud, CEO, MagicSolver @emmanuelcarraud
Oli Christie, Managing Director, NeonPlay @neonplay
Charlie Hunter-Schyff, Head of Planning, O2 Media  @HunterSchyff
Ed Hodges, Head of Mobile for RBS’s Business & Commercial division @edward_hodges
Manfred Bortenschlager, Platform Evangelist, Samsung @badadummy
Steve Godman, Commercial Director, Skinkers @godders
Christopher Phin, Editor, Tap Magazine  @chrisphin
Thibaut Rouffineau, VP Developer Partnerships, Wireless Industry Partnership (WIP) @thibautR
Andy Gower, Research Group Leader, BT @andygower
Neil Swanston, Mobile Experience Manager, Centrica @NeilSwanston
Josh Saunders, Head Of Technical And Creative Digital Marketing, EMI Group UK @undisco
Steve Wing, Head of Digital Marketing, Consumer Media, Guardian News and Media @steve_wing
William Cooper, Founder and CEO, Informitv @informitv
Elizabeth Kessick, Community Project Manager, Just Giving @Izabel_blue
Ilico Elia, Head of Mobile, LBi  @ilicco
James Bromley, Managing Director, Mail Online @jamesbromley
Nicolas Bry, FT/PRESIDENCE/, Orange Vallée @NicoBry
Peter Vesterbacka, CEO, Rovio (Angry Birds) @pvesterbacka
Dan Saunders, Head of Content Services, Samsung Electronics Europe @danieljsaunders
Anthony Rose, Co-Founder and CTO, Zeebox @anthonyrose

The number of new, free apps are on the rise and are predicted to increase throughout 2012. With about 65% of Android apps and 40% of iPhone apps currently free in the market, in-app advertising becomes more important than ever for publishers to monetize their apps. Most publishers rely on the payment schedule from ad networks & exchanges to grab hold of their revenue and keep app development alive, which usually takes anywhere from 60-90 days after month end. But if you’re a Mobclix developer, all of that is about to change.

At the Velti Mobclix Exchange, we are excited to announce the industry’s first ever, Advanced Payments! In an effort to ensure developers maximize their app monetization potential, “Getting developers money as quickly as possible is what is best for them,” said Mobclix co-founder, Krishna Subramanian, in a recent interview with Read Write Mobile. To quickly summarize, below are the new options for pubs to get paid:

1. Net 15 – Receive revenue earned 15 days after month end

2. Net 30 – Receive revenue earned 30 days after month end (more…)

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two.

Studio Twenty One is a brand new lounge located in the heart of Chelsea, designed as a homage to the vintage recording studio. Fantastic street views which by day showcase the charm of the neighbourhood, dramatically illuminate the space in the evening.

Digital Mind State will be bringing along hip hop rapper Fabolous who rose to fame in 2001 with his hit single ‘Can’t Deny It’. During his 14 year career he has worked with artists such as Ne-Yo and Lil’Mo and Jermaine Dupri and we’re very excited to welcome Fabolous to the party.

So get your glad rags on and come along, the party will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrive.

Studio Twenty One
59 West 21st Street
New York,
NY 10010
Time: From 7.30pm til late
Dress Code: Smart Casual