Apps World and Social Media World Forum Asia are almost upon us. Two shows designed specifically to help delegates build valuable connections in Asia and the rest of the digital world.We have compiled our top suggestions for how you can get the most out of getting connected at the show.

Twitter wall – a feature hard to be missed, located central to the networking hub within the expo area.  To see your tweets broadcasted on our big screens and be in with a chance of becoming the top tweeter at the event don’t forget to include the #AppsWorld and #SMWF hashtags in all your tweets!
Event app - download our event app and Talkbox to allow you to communicate with our speakers and delegates in a completely unique way.   Full details can be found here
Social shindig – come join the party at the annual Social Shindig Asia, this year located in the quirky Clarkes Quay at the Rupee Rooms kicking off from 7.30pm, an excellent opportunity to catch up over a few beverages in a chilled atmosphere
Tweet our speakers – twitter will of course be the order of the day, below you can find a list of many of our speaker’s and special guests twitter handles so you can get the conversation started ahead of the show. If you have a question for one of the speakers don’t forget to use the #SMWFQ and #AppsWorldQ hashtags. View all our speakers here.

Simone Brunozzi, Technology evangelist, Amazon Web Services APAC: @simon
Kriti Kapoor, MD, AppioLabs: @appiolabs
Carey Wee, CMO, AsiaGIS: @AsiaGIS
Mike Ang, President, ATiS: @sgpkop
Faizal Adiputra, Group VAS Business, Bakerie Telecom: @ahabroadband
Daniel Heath, Digital Director, BBC: @danielheaf
Jon Petersen, co-founder, buUuk: @buUuk
Wendy Hogan, VP & Managing Director, CBS Interactive Asia Pacific: @wendy_hogan
Hong Leong Hean, Code Android: @hongster
Jayesh Easwaramony, VP, ICT Practice, Frost & Sullivan: @JEaswaramony
Christian Cadeo, Head of Mobile SE Asia, Google: @christiancadeo
Nicky Wong, Co-Founder, Infindo Technology: @infindo
Glenn Thompson, Country Manager Singapore, iproperty.com: @iProperty_SG
Michael Ong, Project Manager, iproperty.com: @iProperty_SG
Joleen Soo, Manager e-commerce & business development, LUXE City Guides: @LUXEguides
Sandeep Chellappen, Co-founder & director, MB9: @MB9inc
Manish Ladha, Head of mobile services consumer & online, Microsoft: @manishla
Rohit Dadwal, Managing Director APAC, MMA: @rohitdadwal
Zi Yong Chua, Founder, MoVend: @getMoVend
Jorg Krahnert, MD APAC, Netbiscuits: @netbiscuitsAPAC
Yat Siu, Chief Executive Officer, Outblaze: @ysiu
Elvin Tan, Head of Asia, Rdio: @Rdio
Winston Goh, Product Marketing telecommunications, Samsung: @winstongoh
Douglas Gan, Founder & CEO, ShowNearby: @DouglasGan
GP Singh, Director Group strategy, SingTel: @SingTel
CheeMeng Tan, Director of multimedia – music, SingTel: @SingTel
Charles Tidswell, VP Marketing, SmartRoam – makers of ChatTime app: @chattimeapp
Aldric Chang, Chief Executive Officer & co-founder, Swagsoft: @aldric_chang
Jacqueline Chong, Marketing Director, Talkbox: @gtomato
Alvin Yap, Co-founder & CEO, The Mobile Gamer: @alvin_yap
Olivier Legrand, General manager, Digital network, Wall Street Journal Asia: @Olivier_HK
Nico Abbruzzese, Head of digital APAC, Maxus: @nicoabbruzzese
Nitin Acharekar, Marketing Manager, Cisco: @nitin_acharekar
Miguel Bernas, Director of digital marketing, Singtel: @phatfreemiguel
Kelly Choo, co-founder and business developer, Brantology: @kellychoo
Thomas Crampton, Asia Pacific Director, Ogilvy: @ThomasCrampton
Damien Cummings, Online Social Media Director, Dell: @damiencummings
Jonas De Los Reyes, Community Manager and Social Media Strategist, Yahoo: @jonasdelosreyes
Claire Diaz Ortiz, Corporate Social Innovation & Philanthropy, Twitter, Inc.: @claireD
Tina DiCicco, Intercontinental Hotels: @tinadicicco
Reynold D’Silva, Global Brand Manager, Unilever: @ReyDSilva
Mandeep Grover, Regional Marketing Director, Johnson and Johnson Medical: @mgrover1
Robbie Hills, Head of Rich Media, Google: @robbiehills
Patricia Lalisan, Social Media Guru, Alcatel Lucent: @trishlalisan
Ken Mandel, Chairman, IAB Singapore: @kmandel
Paul Papadimitrou, VP & Principle analyst, Constellation Research: @papadimitrou
Enrique Pinilla, Digital Marketing & Operations Manager, 3m: @enriquerp
Alfred Tay, Social Media & Interactive Manager, Asia Pacific Breweries Singapore: @alfredtay
Robin Grant, Managing Director, We Are Social: @RobinGrant
Aneace Haddad, Founder, Taggo: @aneacehaddad
Stephen Hibberd, Director, Tiger Pistol Pty Ltd: @sjh0811
Yasser Ismail, Head of Business Development, Media Pop: @yasz
Alexander Kleinberg, Head of Platform Partnerships, APAC/Japan, Facebook: @akleinberg
Eric Koh, CTO/Co-founder, JobCentral: @erickohsg
Rajiv Kumar, Founder & CEO, RockeTalk Inc: @rkumar00
Vincent Lauria, Co-founder, Lefora.com: @vlauria
Christina Lim, Deputy Director Brand & Marketing, NTUC Fairprice: @chrisspeak
Daphne Maia Loo, Social Media specialist & blogger: @daphnemaia
Adrian Ng, Director, Codigo Pte Ltd: @CodigoMakesApps
Phillip Raskin, Managing Consultant, Text 100: @ziquemu
Willis Wee, Founder, Penn Olson: @williswee
Rupert Daniels, Global Partnerships, Arsenal FC: @Arsenal
Steven Goh, CEO & Co-founder, mig33: @mig33
Keeran Janin, Creative Director, Infido Technology: @keeranj
James Lamberti, VP of Global Research & Marketing, InMobi: @JLambert69
Bernard Leong, Co-founder & CTO, Chalkboard: @bleongcw
Colin Miles, Chairman, MEF Asia: @ColinMiles
Ashwin Puri, VP Business development & MD, SE Asia Vuclip: @vuclip
Thomas Clayton, CEO, Bubble Motion: @bubbletom
Tom Cheong, VP and GM Asia Pacific, Motricity: @motricity
Zhou Wenhan, Co-founder, 2359Media: @ybother
Ashwin Venkatraman, Director and Head of Global Sales, InMobi: @inmobi
Tiang Lim Foo, Business Development & Product Manager, Stream Media: @tianglim

The world of payments as we know it is changing and with it the way people shop and take or make payments. NFC, contactless payments, in-app payments or payment apps are the words on everyone’s lips.

Technology advances including broadband internet and mobile have reached critical mass, the continuous growth of smartphone penetration worldwide (up by 73% in Q2 2011 according to Canalys) and the ever increasing development of new apps have paved the way for this shift towards mobile payments. In the UK alone, one in three adults now uses a smartphone according to the latest report by telecoms regulator Ofcom. So why has the time come for Marketers and Retailers to be ready for Mobile Payments?

1 It’s only going to be the ‘next big thing’…
Mobile money apps have been on the peripheral for some time without many huge strides into their development. Juniper Research has now predicted mobile money transfer services will see users exceed 500 million worldwide by 2014 tripling in value by 2015 to reach $670bn. With Paypal releasing its new Android widget that will allow you to transfer money using near field communication. So it seems the mobile money train is finally leaving the station, and if other recent digital developments are to go by, it’s probably better to be on board.

2 It’s the next step in smart phone addiction
We already use our phones for everything: calling, texting, surfing the web, video chats and updating our social networks. Society, by and large, has grown accustomed to using phones for daily activities. Why shouldn’t our treasured smart phones also become our wallets as well? From the perspective of handset manufacturers the increase in the use of Mobile Money is likely to make us even more attached and protective to our phone not wanting to upgrade them at the slightest whim.

3 It offers new opportunities for location based marketing
One of the biggest opportunities for marketers is the increase in the ability to track consumer behavior and the location where purchasing takes place more instantly. As a result this opens a new world of location based marketing, for example let’s say your current weakness is a particular Italian cafe at lunchtime. Come Saturday, if you find yourself driving past that new Italian bistro in town, you might get a mobile notification inviting you to a half price lunch. It’s time to for retailers to cash in on this new source of information.

4 It’s another way to harness  the social media boom and build influence
Why has social media had such a boom? One simple reason, we like our friends, (and everyone else in the world) to know what we’re doing and we want to know what they’re doing. So the adoption of mobile money combined with location services can harness the super powers of social media for retailers – not only will we be buying stuff, we will be telling our friends what we think is worth spending money on and where to get it.

5 It could become an imperative instead of just an opportunity
For years we seem to have been scared of brands knowing too much about us, and finding interest-targeted ads a little bit creepy. Now though we seem to be embracing the sharing of our data and have become used to third parties knowing a lot about us and have enjoyed some of the benefits that can bring (like good discounts at your favorite restaurant!).  We could be about to see consumers begin to complain when retailers don’t know enough about them and an expectation for them to provide a mobile presence that makes purchasing easy.

Mobile Money is a hot topic for the Apps World Europe and North America agendas covering how mobile money and NFC can integrate with mobile commerce offerings and providing examples of apps already including mobile payments. Apps World Exhibitor CreditCall (stand 19) is at the forefront of the mobile payment revolution. Similar to Square in the US, CreditCall is launching CardEase Mobile in the UK this autumn, a payment app in combination with a mobile card reader that allows business to take Chip and PIN credit and debit card payments on the go. To view the Apps Europe event please click here.

Related articles

• Visa Hits the Accelerator for Mobile Payments (phonescoop.com)
• Would you trust Google with your wallet? (zdnet.com)

Apple announced Tuesday that more than three billion apps have been downloaded from its revolutionary App Store by iPhone and iPod touch users worldwide.

“Three billion applications downloaded in less than 18 months–this is like nothing we’ve ever seen before,” said Steve Jobs, Apple’s CEO. “The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.”

The news comes nine months after it hit 1 billion downloads, with the second billion taking a further six months.

When the 2 billion mark was reached, Apple also announced that 85 000 apps were available in the App Store at the time. This time, the company chose to stick to download numbers only.

However, in November 2009, Apple did say that 100 000 apps were published to the store.

Application stores will exceed 4.5 billion downloads in 2010

App Store

Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013. Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

“As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads,” said Stephanie Baghdassarian, research director at Gartner. “Games remain the No. 1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money.”

An application can be free because the developer is offering it at no cost to the consumer while charging for other things within the application. There are also applications that are free to use but that charge for physical goods that you can have delivered through the application. There are many applications that are free to users and derive their revenue from advertising. This can be done with banners as well as full page advertising between game levels for instance.

Worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013. This revenue forecast includes end-user spending on paid-for applications and advertising-sponsored free applications. Advertising-sponsored mobile applications will generate almost 25 per cent of mobile application stores revenue by 2013.

High-end smartphone users today tend to be early adopters of new mobile applications and more trustful of billing mechanisms, so they will pay for applications that can meet their needs. Average smartphone users will become less tech-savvy as smartphones come down in price to have a mass market appeal and these users will be more reluctant to pay for applications.

“Growth in smartphone sales will not necessarily mean that consumers will spend more money, but it will widen the addressable market for an offering that will be advertising-funded,” Ms Baghdassarian added. “The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved.”

“Application stores will be a core focus throughout 2010 for the mobile industry and applications themselves will help determine the winner among mobile devices platforms,” said Carolina Milanesi, research director at Gartner. “Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to. Developers will have to consider carefully not only which platform to support but also which store to promote their applications in.”

There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve.

The premise of an app store model for enterprises is simple: By removing the middleman, the famous bottleneck between the business and IT demand can be reduced in many cases. Application backlogs can shrink, consumption of internal and external IT resources will increase, and fierce competition to provide the best solutions to niches can greatly improve overall quality (the long tail of IT argument), all while reducing costs. At least, that’s what is possible if we look at what’s happening to the non-enterprise software market today.

Related: The app store: A “must-have” new digital business model

Fellow Enterprise Irregular Jevon MacDonald posits this as a likely outcome of the emerging Personal Enterprise. Current trends involving the mass personalization of services and the consumeration of enterprise IT have come together and resulted in ready-to-use catalogs of IT solutions that are much easier to acquire and consume today than they from traditional channels. Jevon cites Force.com, Intuit Marketplace and Get App as current examples of app stores for enterprises and SMBs, to which I’d definitely add IBM’s Smart Market. Google is even rumored to be ready to release an enterprise app store of its own soon.

Distributing SOA, SaaS, & Mashups with The Enterprise App Store

Even the Web itself has become a sort of ad hoc app store writ large in the cloud with thousands of SaaS applications available today that most enterprise users can acquire and use with little or no provisioning or support from IT.

In this view, monolithic enterprise deployments become rarer and IT solutions begin to look more like their counterparts online: smaller, more specific apps that fit the local conditions better (and are usually cheaper too). That this might actually happen is evidenced not only by the already existing enterprise app stores today but by the work currently going into rethinking of IT in terms of emergent enterprise architecture (intentionally) and the growing use of shadow applications in the cloud (grassroots).

App Stores: Not Just For Apps

ebizQ’s own Joe McKendrick recently explored the app store’s applicability to service-oriented architecture (SOA) this week, quoting George Ravich, who promulgates the SOA-as-a-store approach to enterprise users in the same way that iTunes is available online to get whatever one needs at the time: “The SOA service catalog promises to have the same impact on enterprise computing as the iTunes playlist has had on listening to music.”

SOA has always been an approach that promotes reuse and interoperability between existing IT systems. Those who have adhered to SOA principles have been able to project their services and data into widely distributed and far-flung IT solutions, both within and between organizations. But successfully driving SOA consumption has been hard, and the focus is too often on opening up services instead of focusing on increasing usage. But the SOA industry quickly hit upon a potential solution. Proving that what is old is new again with the app store model, there have been commercial service directories for a long time now that have have helped organizations maintain open inventories of services, such as StrikeIron or IBM Mashup Center…

Social news aggregator Digg.com has released its free iPhone app in the App Store. Packed with a slick, feature-rich interface, the app is a strong start for the popular website, though there’s plenty of room for it to grow.

Source: (Read More http://www.wired.com/gadgetlab/2010/03/digg-iphone-app/#ixzz0jIb7zwIa)

Launching the app, you’ll be able to immediately browse popular stories on Digg. You can also view popular stories by topic (e.g., technology, business, science, etc.) or upcoming articles that are about to go popular. You can search through stories by typing a keyword in a search field.

The best part of the app is it makes it really easy to Digg or bury a submission. Tapping a link launches the story inside an in-app browser, and a bar below contains thumbs up and thumbs down buttons to cast your vote. There’s also a button to save a story for reading later. The entire interface is snappy; from my testing on an iPhone 3GS, stories loaded quickly inside Digg’s browser.

With that said, there are some features missing that I’d like to see in version 2. One major minus is you can’t comment on stories like you would on Digg.com. You can view comments, but you can’t actually write any. According to Tap Tap Tap, which developed the app with Digg, the public Digg API doesn’t support adding comments yet. So hopefully we can expect this feature in a later version.

Also, there’s limited interaction between the Digg app and other apps. For example, if you’re browsing your Twitter feed in Tweetie and you tap a Digg link, it doesn’t launch the Digg app. Instead, you’re stuck with viewing the Digg link in the Safari browser. To be fair, you can hit a button to share Digg links through Twitter, Facebook or e-mail, but the inability to use the app to view others’ shared Digg links is stifling.

The free Digg app is downloadable now in the App Store. A video demo of the app is below.

News release [Digg]

Buongiorno

Mobile Communication, like the printing press, personal transportation and the advent of mass media – is delivering new levels of personal independence, choice and opportunity. Through the most popular gadget in history, billions of people are beginning to interface with their world in completely new ways. More than 3 billion people now carry personal mobile devices, which can offer far more than just voice and text.

Social networking has clearly been an exciting, if unexpected, success on the web. This success has attracted hundreds of millions of users who connect to each other on their own terms, actively creating content and defining the links between this content. Social networking has proven to be the natural expression for the Web 2.0 movement, allowing users to wrestle the publishing power from established media to become both consumer and supplier.

Buongiorno believes the success of web social networking is but a pre-cursor to the explosion of mobile social networking. The mobile phone is the most prevalent social networking tool on the planet, combining media capture with always-on connectivity, portability, simplicity, personalisation and individuality. Quite simply, the mobile phone is the medium of friendship. From a business standpoint, aiming at a market of mobile community users that will grow by a factor of 10 by 2012, to 428 million[1], opens up a huge market where mobile devices will rapidly prevail over PC-based devices .

Mobile internet connectivity is now a reality , which, when combined with the ubiquity of devices, networks and internet “understanding”, will transform mobile behaviour. Research predicts the rapid growth of mobile broadband access, as users expect high-performance devices and faster mobile networks to deliver better user experience and data capacity – all amidst a cheaper pricing environment and the pervasive use of Web 2.0 services. A similar revolution is taking place on handsets, as users increasingly demand a rich experience based on seamless access to messaging, search, entertainment and content. These users are redefining their needs – needs built around “diversion” and ever-richer “connection.”

Clearly, existing web players understand this new and potentially game-changing opportunity, and will be offering mobile features to their services. Will they be successful? That depends on the nature of mobile social networking – will the future deliver social networking through mobile (the status quo) or true mobile social networking (the new)?

Mobile social networking will offer something new, and this offering will not come from a web incumbent. Instead, it will be a mobile native solution from a mobile specialist, a company which understands the power of the medium, the technical environment, user behaviour and the needs of consumers. The environment is now right for an explosion in mobile social networking; the devices, network capabilities, and user understanding and desire is all in place. Until now, what has been missing is a mobile-centric solution from a mobile expert.

To learn more about Mobile Social Media visit – Mobile Social Media Show (www.mobilesocial-networking.com)

The Cloud Computing Congress (http://www.cloudcomputingcongress.com/), has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com/).

The workshops examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html

“Cloud computing technologies look like they will become a changing force in the mobile world, facilitating mobile solutions to be offered to a much broader audience of mobile subscribers.” commented Ian Johnson, MD, Six Degrees Events. “We are delighted to announce a range of free to attend workshops, and think that  the mobile social media event will help outline the next generation in mobile cloud applications, new business models, and the obstacles to be overcome.“

“In the mobile Web device detection, media adaptation, and optimized content delivery are challenging tasks as there are so many different devices out there. Mobile cloud computing gets all these hurdles out of the way. Using a web-based mobile publishing platform, it’s not only more cost-efficient, it also delivers much better quality output on a broader variety of handsets.” (Michael Neidhoefer, CEO, Netbiscuits)

“What if you could build applications based on web standards, move the processing associated with the applications off the mobile device to powerful, centralized platforms and then use the Internet to access the applications, in essence moving these applications into the cloud?” (Mark Beccue, ABI Research)

Additional workshops at the event include cloud application development, Microsoft Azure overview and more.  To register for the free to attend workshop please go to – http://www.cloudcomputingcongress.com/register/free-exhibition.html

Learn which mobile applications will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Additional free to attend workshops with Facebook and other partners are co-located @ the social media world forum, please see agenda – http://www.socialmedia-forum.com/exhibition/workshops.html

Cloud Computing Congress & Mobile Social Media is co-located with the Social Media World Forum (http://www.socialmedia-forum.com/) an event that encompasses the entire spectrum of Social Media.  It will take place at Olympia, London on the 15/16 March.

Intersting article on the shelf life of apps stores looking at how developers are promoting themselves in an ever crowded market.  Bango are a mobile analytics company that provides the technology that powers commerce for businesses targeting the growing market of internet enabled mobile phone users.

Bango are Silver Sponsors at Mobile Social Media on the 15/16th March at Olympia, London.

(Bango – 03/02/10)

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.

Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:

• 45% of developers plan to monetize their apps directly, in other words outside the app store

• 48% think that although app stores will grow in importance in five years time, these channels will coexist alongside the mobile web

• iPhone tops the list, followed by Android and BlackBerry, for the most important handset/platform to develop an app for in 2010

• Windows Mobile, Palm and Symbian also listed as an important development platform

This doesn’t come as a surprise, as fragmentation in mobile platforms increases the challenge of reaching a mobile audience. With mobile web browser capabilities continuing to improve many are starting to see the benefits of browser-based distribution, over which they have more control.

However, as a distribution channel, Nokia’s Ovi store lags behind and hardly gets a mention in the list. Despite their many attempts to develop a successful app store, the journey for Nokia to achieve this has been very testing. For consumers, as with many other app stores, the Ovi checkout process can be a frustrating experience. In order to purchase content, you must pre-register details on multiple pages to complete the task and make the payment.

Another absentee from the list is Vodafone’s “360” app store. Vodafone is aiming to attract the attention of its 315million subscribers, but as of the date of writing, there are only a few devices supported – It recently announced that it expects 2m 360-capable handsets by the end of March. As many developers know so well, fragmentation is a major headache and Vodafone – which supports the iPhone store, Google’s Android marketplace, the Ovi store and now its own app channel, will need to determine if yet another app store helps move more developers into the mobile marketplace.

What the Bango survey does show is that developers are already looking beyond the app store, and want to reach their customers directly. This is good news for the long-term prospects of the mobile industry and for the billions of customers who eagerly await the next best app.

Mobile Social Media (www.mobilesocial-networking.com) taking place at Olympia on the 15th March will focus on the latest developments being made in Social Media and mobile devices.

Topics being addressed are: How far has the Mobile Social Networking market come in the last year? Mobile Internet and Social Networks – a perfect marriage, Monetising your mobile offering and Mobile multimedia 2.0: Developing the ultimate handset.

Key Speakers include:
•    Mark Watts-Jones, Head of Development & Innovation, Orange UK
•    Shaun Gregory, Managing Director, O2, Media Business
•    Yoel Flohr, Head of Mobile, Bebo
•    Angel Gambino, Vice President, Sonico
•    Bob Rapp, Head, User Communities, Vodafone Group
•    Peter Ward, Co-founder & CEO, WAYN
•    Cian O’Sullivan, Editor in Chief, GoMo News
•    Claudio Venezia, Researcher, Telecom Italia
•    Matt Dicks, CMO, Flirtomatic

Co-hosted alongside this conference will be an exhibition with representatives from leading players from Mobile, Social Media, Broadcast and Telecoms.   This will cover all aspects of Social Media on mobile and shows the diversity of the industry.  The exhibition will also feature a series of free workshops that will add additional content to people attending the exhibition.   Workshops will be run by Facebook Developers Garage, Social Media UK, RealWire and the DMA and NMA

The Mobile Social Media conference will be held in conjunction with the Social Media World Forum 2010 (www.socialmedia-forum.com).  This is a leading Social Media event that brings together all facets of industry connected to Social Media featuring 4 conference streams, Social Media (www.socialmedia-forum.com), Social TV (www.social-tv.net), Enterprise Social Media (www.enterprisesocialmedia.net), and Cloud Computing (www.cloudcomputingcongress.com). These are based around a central exhibition.