Archive for the 'mobile search' Category

#AppsWorld North America in pictures


We can’t believe Apps World North America 2013 is  over!  Thank you to everyone who visited/spoke/exhibited and helped to make it a great two days showcasing the most innovative and exciting developments in the mobile app industry. We’re already looking forward to next year’s show, but here’s our photo highlights of 2013 – with special thanks to our photographer May Suen:

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Archive for the 'mobile search' Category

#AppsWorld Day Two – Even more apps strategy, analysis and discussion


Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)


Archive for the 'mobile search' Category

Download the new #AppsWorld app ahead of next week’s show!!


We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!


Archive for the 'mobile search' Category

Why do users uninstall apps?


Most applications do not generate revenues from paid downloads, but they serve other purposes. They can generate revenue with adjacent services like advertisements, in-app purchases or as a channel for larger service offerings, like mobile payments, retail, customer service, auction sites, banking applications or engaging customers with your brand.

If your application is built as a part of larger mobile strategy and it gets uninstalled due to bugs or other failures, you have limited your possibility to generate any revenues with your strategy, and a lot of expensive development and marketing work is quickly wasted.

Low ratings come from users who have problems with an app crashing, perhaps after a new version of the app was issued. (more…)


Archive for the 'mobile search' Category

Mobile marketing – how to target your #mobile search campaign


Mobile search is a key factor to deliver a successful mobile marketing campaign. It’s hard to deny the umbilical attachment we have formed to our smart phones and tablet devices; the growth of the mobile device industry has been astronomical with eMarketer estimating that half the US population will access the internet from a mobile device by 2015.

According to Mobithinking mobile searches have quadrupled in the last year, with one in seven searches being mobile for most items. Search ad spending is definitely on the increase; according to Adobe’s Global Digital Advertising Update 11% of search spending in the UK is mobile; which is a whopping 250% increase year on year. So how can you best target your keyword campaign to target mobile searches? (more…)