Apps World are pleased to announce that MPEGIF & DTG will be supporting the Apps World event taking place on the 30th Nov-1st Dec as Media Association supporters.

MPEGIF is an independent and platform neutral not-for-profit organisation facilitating and furthering the widespread adoption and deployment of MPEG and related standards in next generation digital media services.

It provides a forum to exchange information and views on technological, economic and regulatory issues that are relevant to these services. It also provides a powerful industry voice advocating the adoption of standards and consolidating the direction of the industry in the time of transition from analogue to digital television and media services. Its focus and constituency is derived from cable, satellite, telecommunication and new media service operators, channel owners, content providers, broadcasters, equipment manufacturers, system integrators, software providers, as well as industry advocacy groups, industry analysts, financial institutions and academic institutes.

The Digital TV Group (DTG) is the industry association for digital television in the UK and is independent and platform neutral.

Formed in the mid 90s to facilitate the introduction of digital terrestrial TV in the UK, the group is now at the centre of UK digital TV development. It publishes and maintains the DTG ‘D-Book’, which sets out the detailed technical standards for digital terrestrial TV in the UK, and runs the industry’s test and conformance centre: DTG Testing. The DTG has ensured the delivery of a rich consumer experience, a vibrant and stable market, and helped position the UK as a world leader in the evolution of television.

The group is presently focused on emerging consumer devices and experiences including Connected TV, 3DTV, high definition TV (HD) and video-on-demand (VoD)

The Cloud Computing Congress (http://www.cloudcomputingcongress.com/), has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com/).

The workshops examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html

“Cloud computing technologies look like they will become a changing force in the mobile world, facilitating mobile solutions to be offered to a much broader audience of mobile subscribers.” commented Ian Johnson, MD, Six Degrees Events. “We are delighted to announce a range of free to attend workshops, and think that  the mobile social media event will help outline the next generation in mobile cloud applications, new business models, and the obstacles to be overcome.“

“In the mobile Web device detection, media adaptation, and optimized content delivery are challenging tasks as there are so many different devices out there. Mobile cloud computing gets all these hurdles out of the way. Using a web-based mobile publishing platform, it’s not only more cost-efficient, it also delivers much better quality output on a broader variety of handsets.” (Michael Neidhoefer, CEO, Netbiscuits)

“What if you could build applications based on web standards, move the processing associated with the applications off the mobile device to powerful, centralized platforms and then use the Internet to access the applications, in essence moving these applications into the cloud?” (Mark Beccue, ABI Research)

Additional workshops at the event include cloud application development, Microsoft Azure overview and more.  To register for the free to attend workshop please go to – http://www.cloudcomputingcongress.com/register/free-exhibition.html

Learn which mobile applications will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Additional free to attend workshops with Facebook and other partners are co-located @ the social media world forum, please see agenda – http://www.socialmedia-forum.com/exhibition/workshops.html

Cloud Computing Congress & Mobile Social Media is co-located with the Social Media World Forum (http://www.socialmedia-forum.com/) an event that encompasses the entire spectrum of Social Media.  It will take place at Olympia, London on the 15/16 March.

New for 2010, we have introduced a Bloggers Pass for the event.   Bloggers Passes are available for New Media/Social Media bloggers looking to cover the show and become a Blogger Supporter for the event.

All bloggers passes will include the below:

• Access to all five conference streams over the two days – Social Media, Social TV, Mobile Social Media, Enterprise Social Media, and Cloud Computing
• Full access to the conference exhibition
• Access to the bloggers lounge
• Invite to the evening networking party
• Free WiFi

Bloggers Passes are limited and to receive a pass we ask the below in return:

• Display of an event banner/Blogger Supporter badge on your main website
• Post at least two blogs pre show about the event

Once your blog has been published and your supporter’s button is live, please email eva (@) sixdegs.com.  Once received you will receive your Bloggers Pass invite.

For full event details visit www.mobilesocial-networking.com

(subject to organisers approval)