As an official media partner of this year’s Apps World Europe, Text it will be running an exclusive competition for all attendees. Text it will be giving away a bespoke mobile website, as well as a bulk SMS campaign (delivered to 5000 UK directors) to one lucky winner.

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This November Apps World will be landing in London and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking drinks.

What can you expect from #AppsWorld  Europe?
Apps World Europe will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV. (more…)

By Charles Damen, Vice President, Mobile Billing and Payments

This summer saw the launch of MACH’s Direct Billing Gateway (DBG) on the main mobile networks in Germany, an important step towards seeing the benefits of direct operator billing (DOB) extended across Europe.  From our perspective, direct operator billing – and its sister technology, in-app billing – represents the future for mobile content and application payments. (more…)

The number of new, free apps are on the rise and are predicted to increase throughout 2012. With about 65% of Android apps and 40% of iPhone apps currently free in the market, in-app advertising becomes more important than ever for publishers to monetize their apps. Most publishers rely on the payment schedule from ad networks & exchanges to grab hold of their revenue and keep app development alive, which usually takes anywhere from 60-90 days after month end. But if you’re a Mobclix developer, all of that is about to change.

At the Velti Mobclix Exchange, we are excited to announce the industry’s first ever, Advanced Payments! In an effort to ensure developers maximize their app monetization potential, “Getting developers money as quickly as possible is what is best for them,” said Mobclix co-founder, Krishna Subramanian, in a recent interview with Read Write Mobile. To quickly summarize, below are the new options for pubs to get paid:

1. Net 15 – Receive revenue earned 15 days after month end

2. Net 30 – Receive revenue earned 30 days after month end (more…)

There’s just a couple of days to go until Apps World North America 2011 kicks off in New York, featuring leading brands and developers from across the apps spectrum, brands, businesses and app store operators, all preparing to get together for two days of industry insight, practical advice and top-level networking.
We caught up with two of the show’s speakers, two guys who also happen to be leading app development specialists, to see what advice they could offer for aspiring developers ahead of the apps industry bonanza that is Apps World NY 2011.

We track thousands of apps and we’re constantly in touch with many developers to help them grow. We consistently see the same mistakes made when it comes to making your app as visible as possible (what we call app discovery).

Mistake #1: Do not wait for the launch of the app to start marketing it.
Developing a good app takes lots of resources and time. But you don’t have to wait for your app to arrive in the App store or Android Market to start marketing it. An app is a form of media, like movies and music. And distributing media requires momentum and teasing. Start generating interest before your app is live. Many good developers do it. Don’t wait for the launch. Once in the App Store, it’s already too late.
Create a teaser or video trailer informing your existing users (if you already have some). Reach out to bloggers to feed them with material on your upcoming app.

An example here of a nice trailer by the Guys at UsTwo

Bottom line: Don’t wait. Market before you launch. (more…)

We are delighted to announce this year’s NYC social soiree will be hosted by Digital Mind State.

The  ”I AM DIGITAL” Reception & Party will be kicking off from 7:30pm, after the first day of Social Media World Forum and Apps World N. America (November 1st) at Studio Twenty One, Chelsea.

The Apps World & SMWF Networking party is a great way to unwind after an action packed day at the show. An evening designed to bring together event delegates for some chilled networking while enjoying a beverage or two.

Studio Twenty One is a brand new lounge located in the heart of Chelsea, designed as a homage to the vintage recording studio. Fantastic street views which by day showcase the charm of the neighbourhood, dramatically illuminate the space in the evening.

Digital Mind State will be bringing along hip hop rapper Fabolous who rose to fame in 2001 with his hit single ‘Can’t Deny It’. During his 14 year career he has worked with artists such as Ne-Yo and Lil’Mo and Jermaine Dupri and we’re very excited to welcome Fabolous to the party.

So get your glad rags on and come along, the party will be free to attend for all sponsors, exhibitors, speakers and paid delegates and will run until late with complimentary drinks on arrive.

Studio Twenty One
59 West 21st Street
New York,
NY 10010
Time: From 7.30pm til late
Dress Code: Smart Casual

Marketing an app is all about building up that initial frenzy when an app is launched and creating a buzz with consumers, bloggers and key press contacts. Those who have a strategy and start marketing the app early create the best buzz and give their app the best chance in a very competitive market.

1) First bird gets the first worm

When the app first becomes available in the app store is a key moment for initial buzz but don’t miss the chance to start your marketing strategy before the app is released to really exploit the buzz you can create. Many developers have begun building splash pages which act as a promotional platform for the app prior to its release and then grow into the full app website post release. (more…)

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem.

2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing.

3. Unique opportunity to network with 2500+ attendees made up from leading industry representatives.

4. Free to attend developers zone – two day showcase of technical presentations from leading developers, handset operators & apps stores covering a myriad of opportunities and challenges faced when developing apps.

5. Free to attend social media hub – two day showcase from leading social media networks & service providers providing an insight into the basics of successfully adopting SM, practical tips & tricks, budding start-ups & a look into social TV. (more…)

App developers travelling to Apps World Asia in Singapore this week could be in for much more than an excellent two days of industry insight and networking, they could walk away with hundreds of dollars worth of free PR services from the app marketing and PR specialist Appsynth.

Appsynth’s industry publicity experts will be combing the Apps World show, searching for the best new app to announce to the international apps and technology community. Their winning app will be selected based on what they anticipate will be the most interesting and newsworthy for the global app media. (more…)