This November Apps World will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #AppsWorld N. America?
Apps World North America will be tackling the key issues app developers, telecom operators, hardware manufacturers and branding and marketing professionals face when planning their mobile strategy as well as looking to the future of the industry including IPTV.

With predicted numbers of 2500 + attendees the show continues its successful world tour and brings to New York many leading industry speakers including Google TV, Unicorn Labs, AT+T, Coca Cola and Rovio (Angry Birds).  (more…)

Marketing an app is all about building up that initial frenzy when an app is launched and creating a buzz with consumers, bloggers and key press contacts. Those who have a strategy and start marketing the app early create the best buzz and give their app the best chance in a very competitive market.

1) First bird gets the first worm

When the app first becomes available in the app store is a key moment for initial buzz but don’t miss the chance to start your marketing strategy before the app is released to really exploit the buzz you can create. Many developers have begun building splash pages which act as a promotional platform for the app prior to its release and then grow into the full app website post release. (more…)

With Google announcing in May that Google TV devices would soon be able to access customised apps through Android Market, giving developers the opportunity to make and sell TV apps, the world of internet-connected TV is set to take off. Google TV will be hosting free developers’ workshops at Apps World N.America to offer their insight on how to explore the challenges of this new technology. Connected TV will offer consumers virtually limitless access to content by bringing the internet straight into your living room. Here are some of the key changes to the home entertainment experience as a result of the development of internet-connected TV. (more…)

With some of the largest app players halting their in-app sales after new Apple guidelines were re-enforced this week, does Apple run the risk of causing damage to the app start up industry before it even takes off?

Apple, who current takes 30% commission from all digital content bought through iOS apps have this week flagged up their new guidelines (released in February 2011) which requires publishers and retailers to remove all links to their own websites to prevent potential in-app sales taking place outside of the app, to protect Apple’s commission results. (more…)

This week saw the announcement from the Infocomm Development Authority of Singapore (IDA) that a huge S$15 million (USD $12.22 million) is to be set aside for encouraging businesses to develop mobile apps for the service sector.

If that wasn’t a large enough incentive for businesses to get mobile, Singapore is now one of the most mobile-connected countries in the world, currently there are 2.4 million more mobile subscriptions than there are people. It is the predicted future global app hotspot.

According to market research firm, Nielsen this explosion of connectivity in Singapore is said to be down to the popularity of the iPhone and iPad and the increasing availability of cheaper mobile internet tariffs. An indication of the integration of mobile app devices into Singaporean culture is the new initiative from its Defense Ministry to distribute 8,000 iPad 2s to its soldiers to allow them to chat with colleagues and record outfield exercises. Singapore really is a the region for mobile investment in Asia. (more…)

What’s your preference for the Apps World Africa iOS developer workshop? See the options below and tweet your choice into the #appsworld hashtag.

We want to make sure developers get the most value possible out of Apps World Africa on 1-2 June in Cape Town. Herman Lintvelt, software development expert, distinguished development trainer and founder and director of the South African software specialist Polymorph Systems, will be delivering an Apps World developer workshop on iOS. (more…)

How to enter ?

Visit the RunRev stand, #10, during Apps World to be entered into the draw

1st Prize
iPad 16GB – keep it or it would make the perfect Christmas gift
LiveCode Commercial License for iOS – all new, fastest way to develop iOS apps
RunRevLive.09 Simulcast Pass – 40 hours of training to get you up to speed

2nd & 3rd Prize
LiveCode Commercial License for iOS
RunRevLive.09 Simulcast Pass (more…)

We’re pleased to welcome Imano as one of latest exhibitors who have confirmed that they will be joining us at Apps World, on the 30th Nov & 1st Dec.

Imano will be demonstrating some of their recent apps for high profile brands such as O2, Conde Nast and Ray-Ban in the exhibition, not to mention TVGuide.co.uk, the UK’s leading TV listings app

Mark Lister, Managing Director for Imano, will be sharing his ten top tips for launching a successful mobile app to promote your brand.

(more…)

Learn how to turn your code into cash

Join Intel at Apps World in London on Wednesday 1st December for a free developer workshop to learn how to make money by selling your apps on the Intel AppUp Center.

Enrollment in the Intel AppUp Developer program is free for a limited time. Intel will be discussing revenue opportunities for Adobe AIR* and Windows* C/C++ developers, as well as how you can optimise existing iOS, Windows and runtime applications for netbooks.

Hear why you should develop for the Intel AppUp Center, learn about SDKs with live coding walkthroughs, listen to other developers already involved in the program, and talk to Intel experts in thier staffed open lab. Bring your code and questions! Want to see what to expect? View videos from past Application Labs. (more…)

WSJ yesterday revealed  RIM’s plans to launch a BlackBerry touch –screen smartphone to rival Apples iPhone & iPad.

The new smart phone is said to have a slide-out keyboard, and will let users swipe through screens and expand images with their fingers.

Rim are also testing a tablet device as a larger screen companion to the BlackBerry phone and could be available by the end of the year

For the full story visit WSJ here