We can’t believe Apps World North America 2013 is  over!  Thank you to everyone who visited/spoke/exhibited and helped to make it a great two days showcasing the most innovative and exciting developments in the mobile app industry. We’re already looking forward to next year’s show, but here’s our photo highlights of 2013 – with special thanks to our photographer May Suen:

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We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

Mag+ is excited to kick off its first ever SDK contest—Unleash the Content—at this year’s Apps World conference. The contest invites iOS developers to build a better, cooler, smarter content app using Mag+’s new SDK. They’re opening the code to their app and saying “Do something cooler.”

With only days until Apps World on 2-3 October, which means we’re agonisingly close to learning who the first ever Appsters Awards winners will be.

Our judging panel has been over 70 finalists across twelve industry categories. The judging team has been tirelessly scoring, comparing and contrasting the highly varied field, based on their interpretation of a number of key factors involving strategic objectives, innovation, feasibility and measurements of success.

There’s been laughter, tears, heated debate and lots of coffee. But as we near the end of the process, excitement is building towards the Awards ceremony on 2 October at the Kensington Roof Gardens. (more…)

On October 2 and 3, 2012, during the two days of the Apps World Europe conference, I’m offering the first book in our iOS App Development for Non-Programmers series completely free of charge to all conference attendees.

On October 2 and 3, 2012, this book can be downloaded free of charge from either of these sites:

• Apple’s iBookstore – You need an iPad 2 or third generation iPad to read this version of the book
• Amazon’s Kindle store – You can use a Kindle device or the Kindle reader software for Mac or PC to read this version (more…)

By: Jeremy Black, Director of Consumer & Media at Xtreme Labs  @jeremywblack

With the release of Apple’s iOS 6 there have been a number of new features announced, one of the most intriguing is the introduction of Passbook. Passbook is Apple’s first segue into the mobile wallet space, allowing you to use coupons, tickets and reward cards all collected from your favorite apps within your smartphone.

What’s the big deal? (more…)

A recent poll conducted by learning and mobile technology firm Redware amongst staff revealed interesting findings about the changes in mobile phone usage since the nineties and highlights some of the most popular apps today.

Nearly half of staff surveyed were the proud owners of a Nokia from the mid nineties onwards, with models such as the 3210 being popular.  A handful also owned a Motorola or a Sony Ericsson.  Today that’s changed significantly with the dawn of the smartphone with users owning an iPhone, Blackberry or HTC handset.

Whilst early mobile phones meant that people became available anytime and anywhere to receive calls and people could get access to answers and information on the go, today staff see the main purpose of their mobile and smart phones as being very different.  Email, music, social media and children’s games were the most commons uses today.  In the nineties users revelled in the fact that they didn’t have to be at home to take a call, could make social plans via text and could pose to impress the girls with their new gadgets! (more…)

Creating the wow factor for your app is a unique opportunity for every business and there are many ways of achieving it.

As we have seen time and time again, when one technology comes out the next big hit is already in the pipeline.

The same can now be said of mobile apps, when they started gaining momentum on Apple’s App Store and when the Android Market (now called Google Play) launched, the industry got a big wake up call and some of those businesses that were only just getting used to the internet had a new technology to contend with.

The mobile platform is flourishing; a recent survey sample found 78% of the UK population alone expected to use the mobile commerce channel within the next 12 months. We have seen numerous statistics for the amount of mobile searching done compared to desktop search. And Gartner have just published a new finding expecting 45.6 billion apps to be downloaded in total for 2012. (more…)

Most applications do not generate revenues from paid downloads, but they serve other purposes. They can generate revenue with adjacent services like advertisements, in-app purchases or as a channel for larger service offerings, like mobile payments, retail, customer service, auction sites, banking applications or engaging customers with your brand.

If your application is built as a part of larger mobile strategy and it gets uninstalled due to bugs or other failures, you have limited your possibility to generate any revenues with your strategy, and a lot of expensive development and marketing work is quickly wasted.

Low ratings come from users who have problems with an app crashing, perhaps after a new version of the app was issued. (more…)

Ten years ago there were 3 million websites and 569 million people online; today there are 555 million websites and 2.27 billion people have internet access. Back then some businesses may have considered investing in a website to be a luxury or novelty. Nowadays businesses can barely survive without a web presence and are beginning to adapt to the mobile web.

Mobile internet usage is set to overtake fixed internet access by 2013 according to comScore. With 4G becoming widely available and operators installing Wi-Fi hotspots everywhere, consumers are beginning to enjoy truly instant access to the internet wherever they are. Given these changes, it seems we’re finally approaching an answer to the question “mobile sites vs apps: which one do I need for my business?” and Apps World exhibitor Pitney Bowes believe, for most purposes, mobile sites are coming out on top. (more…)