Poynt is exhibiting at next week’s Apps World event, come along to stand 125 and meet Poynt and learn more about their convenient and timesaving GPS-enabled mobile local search and advertising platform that connects consumers to local offers, businesses, events, restaurants, movie theatres and weather information.

A global leader in mobile local search and advertising recently announced the Poynt platform has surpassed the 11 million user milestone, with 2.1 billion interactions recorded by Poynt users globally. This has given Poynt anecdotal insight into consumer behaviour revealing interesting characteristics of their users. Check out this infographic here created by Poynt which displays some of the behavioural patterns they have been able to deduce. (more…)

buzzdoes are excited to be launching their automated word-of-mouth marketing tool at Apps World Europe next week. To celebrate the launch they are giving away $100 credit to visitors who register at their stand (number 73)

We think developers will love buzzdoes because:

• It’s viral – each happy user can effortlessly steer dozens of new users your way.
• It’s effective – a word-of-mouth recommendation, from a trusted source, can cut through the noise of traditional marketing methods, making it the most influential and reliable promotional tool.
• It’s risk-free – the developer is billed only when a user downloads an app from a buzzdoes user recommendation – no strings attached!
• It’s profitable – buzzdoes includes a social feature, which serves as a permanent advertisement creating a whole new revenue stream for developers.
• It’s effortless – a user simply has to click on the buzzdoes button, select friends and the recommendations are on their way .
• It’s simple and instant, requiring single line code assimilation and quick registration. (more…)

Layar the world’s leading mobile augmented reality platform is exhibiting at Apps World next week. You can come along to stand 81a to meet Layar and hear about the largest content catalogue with more than 3,000 layers.

The app aims to bring impactful augmented reality experiences into people’s everyday lives and was named as a 2011 Technology Pioneer by the World Economic Forum and received a Meffy Mobile Entertainment Award in 2010 for Technology Innovation. Layar recently worked with Linda magazine to add additional content in the form of digital buttons to over 50 pages in the magazine, which could then be revealed using a smartphone. The content included unique backstage video footage of the cover shoot, one click to sites selling the fashion featured in the articles, and book test drives for the advertised cars. Check out the video with Linda here. (more…)

Embarcadero will be exhibiting at Apps World next week, come along to stand 126 and see how you can target both Win and Mac from a single codebase – making Mac development easy.

FireMonkey from Embarcadero provides the only single native Win/Mac development solution helping developers rise to the challenge of providing compelling, fast and highly functional software for both Windows and Mac simultaneously. (more…)

On Stand 93 at Apps World London (29th -30th November at Olympia) mobile apps and solutions provider, Apadmi, will be showcasing its latest apps for clients including The X Factor, Visit Britain, Samsung, Land Rover, Eyeski and Aviva.

The X Factor app for BlackBerry, developed by Apadmi, enables real time social interaction with users of BlackBerry Messenger 6 which, with its mass market reach and younger demographic, is particularly relevant to The X Factor audience.  Apadmi utilised its deep technical knowledge and experience of the BlackBerry platform to develop the app within short timescales.  More information is available from www.livetalkback.com or the app can be downloaded free from BlackBerry App World, but visitors can hear first-hand about how it was developed by calling onto Stand 93 at Apps World London. (more…)

According to a  report from International Telecommunication Union, exponential growth in smartphones, tablets and other web-enabled mobile devices will result in mobile web being more popular than the web as we know. With this paradigm shift, businesses across the globe see opportunities of getting into the hands of their customers, quite literally. (more…)

We’re very pleased to announce Ciklum will be exhibiting at Apps World at stand 84 on 29^th and 30^th November at Olympia 2, London, have a look at the floor plan here to locate them.

Ciklum is a Danish owned company providing near shore software development resources from the Ukraine and Belarus. (more…)

By Michael Lantz, CEO, Accedo (stand 39)

Social TV is one of the most promising categories of TV apps, however it comes with a number of challenges. If done well, it provides a wealth of opportunities for operators, device manufacturers, and content providers alike. Indeed, we truly believe that Social TV can and will be a runaway success if developers and broadcasters approach it in the right way. (more…)

The gambling sector is one of the biggest mobile app success stories in terms of creating real value for customers and real revenue for companies who execute their strategies correctly.

Apps World Europe, one of the world’s leading multiplatform apps events, is returning to London Olympia on 29-30 November, to learn more about how you can benefit from the explosive trend in gambling apps, visit: http://www.apps-world.net/europe/

Apps World Blog caught up with one of the UK’s leading app developers, Mubaloo, which has produced apps for a number of major players in the gambling industry, to find out how the sector has grown recently and discuss how gaming brands are taking advantage of this lucrative new channel. (more…)

Microsap will be joining the exhibition at this year’s Apps World Europe event on 29-30^th November at London Olympia.

Microsap will be located at stand 120 and will be doing live demonstrations of their latest offerings including Augmented Reality apps. Augmented reality technology has enabled a virtual vision of objects to understand the pros and cons of products and global revenues from AR apps and services are expected to reach $1.5b by 2015. Microsap’s TV buying guide app helps the user to visualize a virtual image in the real world. This means you can decide your purchase even before visiting a retail shop all you need to have is a smart phone and a smart app.

Augmented reality looks set to be the future of buying! Boosting the buyer’s interest in the product and building a strong brand value. Augmented reality will enhance the selling medium, making it more reliable and portable for the retail industry and Microsap has taken a lead in showing the way it can be done.

To meet Microsap and see their demonstrations at Apps World you can register for a free exhibition pass here.

Related articles

• Retail Chain Uses Augmented Reality to Render Catalog in 3D (mashable.com)
• The Magic of Augmented Reality [Video] (geeksaresexy.net)