With service offerings from music and messaging to advertising and social media built within a open API,  IMImobile seems well placed to place the operator at the heart of consumer activities. IMI have partnered up with Apps World as Platinum sponsors, and will be exhibiting at the show.

IMImobile launched their  DaVinci Social service earlier in Jan this year, aiming to provide a seamless experience across the handset, WAP and Web enabling
consumers to remain in full control of their digital social-lives.

Anu Shah, Head of IMImobile Europe commented that  “DaVinci Social fulfills some of the most fundamental needs of consumers today; to be able to easily stay in touch with everyone they want to and protect personal contacts and valuable digital content in the event they loose or change their handset.DaVinci Social places the operator at the heart of a consumer’s daily activities. Combined with an intuitive user experience built on IMImobile’s open technology, it is a spring-board to launch other consumer services such as music, content and advertising.’

Connected with IMI at Apps World on the 30th Nov / 1st Dec

Location based services and mobile advertising are some of the key areas of expertise that NAVTEQ brings to the Apps World event.   The NAVTEQ developers network allows developers to connect and harness location based applications over multiple devices and platforums.

Follow them on twitter to win monthly prizes

About NAVTEQ
NAVTEQ Network for Developers™ (NN4D) is an online developer community (NN4D.com) with complete development resources, information and technical support for creating location-aware solutions using NAVTEQ products and services, including complimentary sample NAVTEQ® map data.

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ maps span 78 countries and territories on six continents.  NAVTEQ is headquartered in Chicago, IL, USA, with more than 5,000 employees worldwide located in 211 offices in 48 countries.

They will be at the show exhibiting if you want to come along and hook up on the 30th November & 1st December, register for your free exhibitor pass here

Full details of the Workshop passes can be found here

Apps World Workshop pass Registration is now open!

The event will take place on the 30th Nov & 1st Dec at Olympia, London and will adopt a workshop style education format with the aim to address the entire app ecosystem, and the challenge of delivery, development and design of apps across multiple platforms.

A truly international event, Apps World will bring together leading operators worldwide, and is the first show to draw in parallels between the emergence of the TV apps store, and the challenge to IPTV and pay TV operators, and the challenges mobile operators face, device manufactures and the emergence of the tablet apps marketplace.

Workshop passes allow delegates to mix and match between the different workshop zones and sessions as they like throughout the day – creating tailored agenda’s to maximize visitors event experience.

Your workshop will gain access to the below workshop Zones:

Developers Zone
Marketing Zone
TV Apps Zone (Day one)
Handset & Operators Zone (Day two)

One or Two day passes available.  For full details of what your pass will include visit here.    Early bird available until 29th September

Register Today!

There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve.

The premise of an app store model for enterprises is simple: By removing the middleman, the famous bottleneck between the business and IT demand can be reduced in many cases. Application backlogs can shrink, consumption of internal and external IT resources will increase, and fierce competition to provide the best solutions to niches can greatly improve overall quality (the long tail of IT argument), all while reducing costs. At least, that’s what is possible if we look at what’s happening to the non-enterprise software market today.

Related: The app store: A “must-have” new digital business model

Fellow Enterprise Irregular Jevon MacDonald posits this as a likely outcome of the emerging Personal Enterprise. Current trends involving the mass personalization of services and the consumeration of enterprise IT have come together and resulted in ready-to-use catalogs of IT solutions that are much easier to acquire and consume today than they from traditional channels. Jevon cites Force.com, Intuit Marketplace and Get App as current examples of app stores for enterprises and SMBs, to which I’d definitely add IBM’s Smart Market. Google is even rumored to be ready to release an enterprise app store of its own soon.

Distributing SOA, SaaS, & Mashups with The Enterprise App Store

Even the Web itself has become a sort of ad hoc app store writ large in the cloud with thousands of SaaS applications available today that most enterprise users can acquire and use with little or no provisioning or support from IT.

In this view, monolithic enterprise deployments become rarer and IT solutions begin to look more like their counterparts online: smaller, more specific apps that fit the local conditions better (and are usually cheaper too). That this might actually happen is evidenced not only by the already existing enterprise app stores today but by the work currently going into rethinking of IT in terms of emergent enterprise architecture (intentionally) and the growing use of shadow applications in the cloud (grassroots).

App Stores: Not Just For Apps

ebizQ’s own Joe McKendrick recently explored the app store’s applicability to service-oriented architecture (SOA) this week, quoting George Ravich, who promulgates the SOA-as-a-store approach to enterprise users in the same way that iTunes is available online to get whatever one needs at the time: “The SOA service catalog promises to have the same impact on enterprise computing as the iTunes playlist has had on listening to music.”

SOA has always been an approach that promotes reuse and interoperability between existing IT systems. Those who have adhered to SOA principles have been able to project their services and data into widely distributed and far-flung IT solutions, both within and between organizations. But successfully driving SOA consumption has been hard, and the focus is too often on opening up services instead of focusing on increasing usage. But the SOA industry quickly hit upon a potential solution. Proving that what is old is new again with the app store model, there have been commercial service directories for a long time now that have have helped organizations maintain open inventories of services, such as StrikeIron or IBM Mashup Center…

Mobile Social Media (www.mobilesocial-networking.com) taking place at Olympia on the 15th March will focus on the latest developments being made in Social Media and mobile devices.

Topics being addressed are: How far has the Mobile Social Networking market come in the last year? Mobile Internet and Social Networks – a perfect marriage, Monetising your mobile offering and Mobile multimedia 2.0: Developing the ultimate handset.

Key Speakers include:
•    Mark Watts-Jones, Head of Development & Innovation, Orange UK
•    Shaun Gregory, Managing Director, O2, Media Business
•    Yoel Flohr, Head of Mobile, Bebo
•    Angel Gambino, Vice President, Sonico
•    Bob Rapp, Head, User Communities, Vodafone Group
•    Peter Ward, Co-founder & CEO, WAYN
•    Cian O’Sullivan, Editor in Chief, GoMo News
•    Claudio Venezia, Researcher, Telecom Italia
•    Matt Dicks, CMO, Flirtomatic

Co-hosted alongside this conference will be an exhibition with representatives from leading players from Mobile, Social Media, Broadcast and Telecoms.   This will cover all aspects of Social Media on mobile and shows the diversity of the industry.  The exhibition will also feature a series of free workshops that will add additional content to people attending the exhibition.   Workshops will be run by Facebook Developers Garage, Social Media UK, RealWire and the DMA and NMA

The Mobile Social Media conference will be held in conjunction with the Social Media World Forum 2010 (www.socialmedia-forum.com).  This is a leading Social Media event that brings together all facets of industry connected to Social Media featuring 4 conference streams, Social Media (www.socialmedia-forum.com), Social TV (www.social-tv.net), Enterprise Social Media (www.enterprisesocialmedia.net), and Cloud Computing (www.cloudcomputingcongress.com). These are based around a central exhibition.