Of all the questions associated with app development, the most popular, most obvious one has to be, “how do I make it pay?”Amazon recently took steps to address its reputation with cash conscious developers, making an interesting move of launching an in-app payment system that analysts believe will resonate with users.

But how does it compare to in-app purchase functionality from the other leading app stores? Could Amazon’s late-comer pose a serious challenge to the established market leaders? (more…)

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

NXP Software exhibited at this week’s Apps World Europe. The world-wide leading software vendor for multimedia specialises in innovative solutions and applications to help mobile device manufacturers and service providers deliver extraordinary media experiences.

The company used the event to launch a new release of their highly popular LifeVibes CineXPlayer, CineXPlayer 2.5, the first video player for iPad, iPhone and iPod devices to support Dolby® Digital Plus. (more…)

The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up. (more…)

With the festive season fast approaching, we’re gearing up for a bumper few months for mobile display advertising as ad budgets reflect the growing tendency of consumers to research products, compare prices and purchase Christmas gifts over their smartphones and tablets.

Record revenues were generated over mobile last year, and this year is set to smash this with brands spending more on mobile advertising than ever.  Planning for the busiest weeks in the mobile advertising calendar is already well under way and now is the time to ensure you’re ready and well placed to maximise the mobile advertising opportunity this holiday season. (more…)

You know a technology has really arrived when it has its own conference, so it’s no surprise to see that there’s a conference dedicated to apps today. Apps World takes place at London’s Olympia on 29-30 November, and is accompanied by a free exhibition. On the exhibition floor, there’s a program of sessions, including one from Intel that will reveal how you can make money selling your HTML5 apps.

HTML5 is the latest version of the language that is used to create websites, but it offers such rich options for animation, video and interaction, that it’s increasingly being used to create app experiences. The Intel AppUp developer program is now accepting HTML5 apps, to be sold through the Intel AppUp center, which underlines app stores including the Dixons KnowHow Centre. There’s also a developer challenge running with the best app in each of five categories receiving an Ultrabook, so now is the perfect time to start making HTML5 apps.

The free Intel workshop at Apps World will show you how you can turn your HTML5 code into an app using the Intel AppUp Encapsulator, and how you can submit it to the store. Experts will be on hand to answer your questions, so it’s the perfect opportunity to kick start your future in HTML5 app creation.

Register for your free exhibition pass to get access to this application lab now!

buzzdoes are excited to be launching their automated word-of-mouth marketing tool at Apps World Europe next week. To celebrate the launch they are giving away $100 credit to visitors who register at their stand (number 73)

We think developers will love buzzdoes because:

• It’s viral – each happy user can effortlessly steer dozens of new users your way.
• It’s effective – a word-of-mouth recommendation, from a trusted source, can cut through the noise of traditional marketing methods, making it the most influential and reliable promotional tool.
• It’s risk-free – the developer is billed only when a user downloads an app from a buzzdoes user recommendation – no strings attached!
• It’s profitable – buzzdoes includes a social feature, which serves as a permanent advertisement creating a whole new revenue stream for developers.
• It’s effortless – a user simply has to click on the buzzdoes button, select friends and the recommendations are on their way .
• It’s simple and instant, requiring single line code assimilation and quick registration. (more…)

Adfonic’s very own Paul Childs presented to a packed hall at a seminar at Apps World North America. Paul provided independent analysis of the options available to developers and explored various options that developers need to consider when optimising performance and revenue.

Q: What monetisation options are there for developers? What are the key reasons for taking ads?

Developers have a number of monetisation options open to them. Taking mobile ads generates an additional revenue stream and provides developers with an alternate business model to paid apps. It also presents them with an opportunity of cross promotion. Ad funded apps also benefit from instant monetisation and revenue optimisation. (more…)

According to a  report from International Telecommunication Union, exponential growth in smartphones, tablets and other web-enabled mobile devices will result in mobile web being more popular than the web as we know. With this paradigm shift, businesses across the globe see opportunities of getting into the hands of their customers, quite literally. (more…)

We’re very pleased to announce Ciklum will be exhibiting at Apps World at stand 84 on 29^th and 30^th November at Olympia 2, London, have a look at the floor plan here to locate them.

Ciklum is a Danish owned company providing near shore software development resources from the Ukraine and Belarus. (more…)