Archive for the 'Developers' Category

Ten top tips to market apps and stand out from the crowd


Developing an app in today’s world can perhaps be seen as the easy part but how to market apps and stand out from the crowd is the tough part. Getting it noticed amongst its many other rivals in a market that is saturating so quickly. with literally thousands of new apps launching each day, is no easy task. More than 25 billion apps have been downloaded since the Apple App store was created alone.

If you have taken the effort to develop an app for the mobile market then the obvious choice is to use the same mobile and social media tools to market it but what gives you the best impact for encouraging consumers to discover your new app in a market that is so overcrowded?

1)      Make it unique

The beauty of apps is that they can be anything – from serious business tool to a simple but effective brand extension depending on how laterally you as a developer think. The more unique it is the more likely you will get talked about. For example toilet paper brand Charmin’s SitorSquat loo finder not only stops users getting caught short but also allows them to rate cleanliness – proving both a useful tool and a creative extension to the brand.

(more…)


Archive for the 'Developers' Category

#AppsWorld North America in pictures


We can’t believe Apps World North America 2013 is  over!  Thank you to everyone who visited/spoke/exhibited and helped to make it a great two days showcasing the most innovative and exciting developments in the mobile app industry. We’re already looking forward to next year’s show, but here’s our photo highlights of 2013 – with special thanks to our photographer May Suen:

(more…)


Archive for the 'Developers' Category

#AppsWorld Day Two – Even more apps strategy, analysis and discussion


Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)


Archive for the 'Developers' Category

The waiting is over for #AppsWorld North America 2013!


Good morning to all developers, mobility specialists, mobile marketers and app industry professionals! The waiting’s finally at an end; Apps World North America is up and running at the Moscone Center West.

Day one of Apps World promises great excitement, with vaunted speakers doling out spoonfuls of sparkling content on a variety of topics.

From monetisation to mobilisation, expertise will be provided by companies such as Twitter, CBS Interactive and National Geographic among others across 10 conference tracks, alongside a free exhibition hall with over 150 exhibitors. (more…)


Archive for the 'Developers' Category

Enabling app downloads from company websites


Every day millions of people surf onto company websites throughout the world. And every day millions of opportunities to convert the website traffic into app downloads is lost. This is because getting a user from a website into the app store to download your specific app, remains one of the biggest challenges for marketers out there.

Yes, we see some great call to action buttons. And yes, plenty of apps are prominently displayed on websites. But the fact remains that the disconnect between mobile and web is causing potential app downloads to bleed off.  Most bluntly, the typical computer user browsing on a regular desktop might simply pick up their mobile device and search on the app store.  Here, the indirect nature of the download path, combined with human nature, means downloads are lost as people become distracted throughout the search process.

(more…)


Archive for the 'Developers' Category

Download the new #AppsWorld app ahead of next week’s show!!


We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!


Archive for the 'Developers' Category

How to lose a mobile customer by @NetsizeCorp


Mobile purchases should be simple and secure. You make them on the move, while you’re running
between meetings, finishing your presentation, and gobbling up a sandwich. You want things to be
simple, fast, and hassle-free, and you don’t want nasty surprises in your bank account at the end of
the month.

So if someone is about to make a digital purchase, what’s the best way to lose that customer?

One good way is to create a hassle: make it difficult to complete that purchase. Cause a disruption.
Force her to throw away that sandwich so she can fumble in her wallet for her credit-card.

(more…)


Archive for the 'Developers' Category

Prizes galore at #AppsWorld San Francisco on 7-8 February: Tons of cool stuff to be won!


It’s a give away bonanza at Apps World in San Francisco on 7-8 February, with many of the key apps industry players keen to woo the North American developer community with top prizes, competitions and free-to-attend developer briefings.

The event includes four jam-packed developer conference tracks, where some of the leading names in the industry will share their insight and experience on the technical and business related challenges developers face. Not to mention a load of special theatre sessions from the likes of Microsoft, Rackspace, Enyo and Intel. (more…)


Archive for the 'Developers' Category

Windows 8 App Developer Workshops at #AppsWorld San Francisco


Windows 8 Developer Workshops : There’s only a few weeks until Apps World kicks off in San Francisco on 7-8 February at the Moscone Centers, and Microsoft is hosting a series of Windows 8 free to attend expert briefings and developer workshops over the two days, aimed at delivering the knowledge you require to code high quality apps and games for its innovative new operating system.

A team of Windows and Windows Phone experts will be on hand throughout the event to answer your queries, offer assistance with porting and development and all the support you’ll need to create amazing W8 apps

Workshops will include advice on how to ensure your apps generate the stickiness that keeps downloads ticking over, rather than fading into obscurity. They’ll be examining how to use Visual Studio, C# and XAML to build Windows Phone 8 Apps, and demonstrating how easy it is to port games to Windows Phone. (more…)


Archive for the 'Developers' Category

Mag+ launching first ever SDK contest at #AppsWorld


Mag+ is excited to kick off its first ever SDK contest—Unleash the Content—at this year’s Apps World conference. The contest invites iOS developers to build a better, cooler, smarter content app using Mag+’s new SDK. They’re opening the code to their app and saying “Do something cooler.”

Mag+ is a full publishing ecosystem for touchscreen devices that includes InDesign-based creative tools for authoring the digital content, a web-based distribution backend and a reader app framework. It’s used by more than 800 apps, from Popular Science to Mad magazine to catalogs and internal sales materials.The Mag+ iOS App SDK, which was introduced in November, gives iOS developers access to two primary components of the Mag+ app—the MIB (Mag+ file) reader, and the Connect part for talking to our backend to fetch those MIBs—so they can build their own app to read Mag+ files. (more…)