Of all the questions associated with app development, the most popular, most obvious one has to be, “how do I make it pay?”Amazon recently took steps to address its reputation with cash conscious developers, making an interesting move of launching an in-app payment system that analysts believe will resonate with users.

But how does it compare to in-app purchase functionality from the other leading app stores? Could Amazon’s late-comer pose a serious challenge to the established market leaders? (more…)

The rise of the enterprise app store and in general mobile application management are creating opportunities for companies to mobilize their workforce.  Recent reports have indicated that the global mobile apps market is expected to be worth $25billion by 2015, so how are businesses going to capitalise on the mobile revolution?

Enterprise app stores are allowing companies to control employee interactions by managing the apps they install on workplace devices. According to the GigaOM Pro Survey “The Future of Workplaces” 38% of businesses are now using mobile phones, and 43% of businesses plan to better incorporate mobile into their work practises in the future.

(more…)

With Mobile Marketing forecast to be worth £14.4 billion by 2016, this year’s Social Media World Forum event (27-28^th March) sets out to deliver a wealth of practical advice around using mobile social media and integrating mobile into your existing marketing strategy.

The growth in this market is due to the surge in smart phone ownership, which has also led to a knock on popularity for location based services. Research from Deloitte suggests that apps location features are significantly more popular than other apps.

(more…)

It seems that smartphones were top of everyone’s Christmas lists this festive season with an estimate of over 20 million iOS and Android devices being activated between December 25th and 31^st according to a new report by Flurry. The report also found that a record breaking 1.2 billion apps were downloaded in the same week, known as “power week”. (more…)

On November 29-30, Altoros exhibited at Apps World Show London Olympia. Altoros is a global company of experts in software and application development, and provides new approaches in staffing technology projects.

(more…)

Last week at Apps World buzzdoes the app distribution tool exhibited at the show and CEO and founder of the tool, Assaf Kolirin presented in the New Platforms and Technology Developer Zone.

buzzdoes is an automated word-of-mouth tool that turns apps users into apps distributors. All it takes is a click on the buzzdoes icon for users to recommend an app to a selected list of friends – they just need to pick the ones they want. The result is that each happy user can steer dozens of new ones your way. (more…)

Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr. (more…)

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

NXP Software exhibited at this week’s Apps World Europe. The world-wide leading software vendor for multimedia specialises in innovative solutions and applications to help mobile device manufacturers and service providers deliver extraordinary media experiences.

The company used the event to launch a new release of their highly popular LifeVibes CineXPlayer, CineXPlayer 2.5, the first video player for iPad, iPhone and iPod devices to support Dolby® Digital Plus. (more…)

The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up. (more…)