Apps World is almost upon us. The show is designed specifically to help delegates build valuable connections in Europe and the rest of the apps ecosystem. We’ve put together a useful list of exhibitors twitter handles to help you get in touch before the event and arrange meetings with those you wish to meet with most.

Accedo Broadband - @AccedoBroadband

Accedo Broadband is the leading provider of applications for IPTV and ConnectedTV. Accedo provides the largest available application store for IPTV and ConnectedTV containing, for example, games, video art, sports, social media and communication services. Accedo’s Funspot gaming service is the most widely deployed IPTV gaming service in the world.

Always On Message - @AlwaysOnMessage

Always on Message™ specialise in the design, development and marketing of successful, cutting-edge Smartphone solutions, specifically for the iPhone, iPad and Android platforms. We develop Apps that are carefully crafted to each brand’s individual needs to maximise the prospect of mobile success. Apps we’ve created are diverse; each boasts its own identity, designed and developed with a specific audience in mind with the end goal of giving our clients the maximum possible return on their investment.

Apppli - @apppli

Apppli is a full service app development and app marketing firm based in London. We design, develop and promote market-leading mobile and web apps and software solutions for clients across industries.  Having successfully gained 100,000s of downloads for our clients, our multi-domain expertise spans all sectors from financial services, ecommerce and enterprise to sport, art and travel. Our industry specific planners and account managers work closely with you to help you build your brand, increase productivity and improve ROI. Combining a rapid go-to market model with extensive industry knowledge, we tailor solutions to any scope or budget.

MagicSolver - @magicsolver

MagicSolver is a Cambridge University spin-out, winner of Cambridge University Entrepreneurs in June 2009, Silicon Valley Comes to Cambridge 2010 and Cambridge Wireless Discovering Start-ups 2010. iPhone apps are fantastic, but there are too many. How can you find the best ones?Our international and friendly team based in Cambridge, UK, test thousands of apps from talented developers in the 5 continents and select la crème de la crème every day! Discover the best apps every day for free for your iPhone, iPod or iPad online at http://www.FreeAppMagic.com/ or download Free App Magic on the App Store and get your 3 free apps delivered to the palm of your hand every day.

Exadel – @gotiggr

Tiggr, created by Exadel, is an innovative Cloud based application to easily build cross-platform Mobile apps.From it’s intuitive visual editor, ability to consume Cloud based data and services, debug tools, and preview capability, Tiggr easily reduces development time by 65-75%. Exadel is a global software application development company providing innovative technology solutions to its clients. The creator of premier development tools, Exadel is the innovative force behind JBoss Developer Studio, RichFaces, and Ajax4jsf, attracting an active community of more than 500,000 developers.

Brainglass - @Brainglass

Brainglass represents fun, interesting and motivational learning experiences supported by intelligent, efficient and effective learning processes. All made available cross-platform, including mobile devices and social media, seamlessly integrating into relevant everyday activities and tools. The development of the global app market shows a rising trend in education and reference category learning. Brainglass, together with its current and future partners, is set to take a great stake in this segment leveraging on a strong business model including freemium, in-app purchasing and application cross-sellin

Anubavam – @anubavam

Anubavam is well known for building cross-platform mobile apps that are compatible with iPhone, Android and Blackberry devices. The full service mobile development company has delighted customers from 8 different countries and has delivered over 100 web and mobile projects.

Anubavam has built several configurable and industry specific templates that enable businesses such as real estate, auto dealers, listing businesses, shopping carts, event organizers, content publishing  to go mobile quickly.

Imano – @Imano_Agency

As a full service digital agency, Imano is ideally positioned to supply you with wise, strategic guidance about digital marketing. In this complex, shifting landscape, techniques and opportunities arise and vanish in the click of a mouse.  But you can be confident that Imano will keep you ahead.  We publish reports and give lectures on some of the latest thinking in the sector. We’re not just at the front of the tide of digital marketing. We’re leading it.

Microstrategy –  @microstrategy

A global leader in business intelligence technology, MicroStrategy provides integrated reporting, analysis, and monitoring software that enables companies to analyze the data stored across their enterprise to make better business decisions.

MicroStrategy’s business intelligence platform delivers actionable information to business users via e-mail, web, and mobile devices, including the iPhone, iPad, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability.

Millennial Media – @MillennialMedia

Millennial Media is the leading independent mobile advertising and data company. We’re committed to being the preferred partner to developers by offering a complete inventory monetization solution. Our premium advertiser demand, engaging adformats, innovative technology, and expert tools and support enable developers to make advertising the key to their business growth strategy. At Millennial Media, we are powering the app economy and we invite developers to visit our website to learn more and get started today!

MACH – @MACHconnects

MACH connects and monetizes the telecom world. It provides its 650 operator customers with roaming, interconnect, messaging, and direct billing solutions, all integrated with its $10bn / year operator settlement capability. It is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One.

It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries and employs more than 1,000 people worldwide. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com

Open market - @openmarket

OpenMarket operates a leading global mobile transaction hub offering a comprehensive set of mobile payments, messaging and emerging services to enterprises, merchants and developers. From the largest consumer brands to the smallest business ventures, we empower companies to monetise their services, expand their marketing initiatives and strengthen customer relationships by leveraging the mobile channel. OpenMarket provides the most reliable cross-channel, cross-network platform with extensive mobile operator connections globally, offering the connectivity, message delivery and mobile payment capabilities that will drive the success of your mobile business.

OpenMarket is a division of Amdocs

NAVTEQ - @NAVTEQ

The NAVTEQ Network for Developers™ (NN4D) empowers application developers with the knowledge and resources needed to create the hottest, most differentiated location-based products. Access technical resources, support and business development services to build and market location apps for Web, mobile, automotive, GIS and enterprise markets worldwide.

Gain access to sample NAVTEQ® map data, plus free APIs and SDKs, and get fast answers to your technical questions. Showcase your apps to NAVTEQ customers and sales channels through a variety of free business development and marketing opportunities like the NAVTEQ® App Warehouse – a free online matchmaking portal for app developers and commercial app buyers. Join NN4D for free at www.NN4D.com.

Credit Call - @CreditCall

CreditCall Ltd. (http://www.creditcall.com) is a specialist payment services provider and transaction gateway, with global recognition for innovation in credit card acceptance.
Most recently CreditCall has developed CardEase Mobile(http://www.cardeasemobile.com) the world’s first Chip and PIN payment app (as opposed to magnetic swipe card transactions as used in the US) which enables credit and debit card payments via smartphones, and will soon be available on BlackBerry.  CreditCall provides ultra-high reliability card payment solutions for Smartphones, e-Commerce, Mail Order, Call Centres, and virtually any kind of unattended terminal, including parking and ticketing machines, and self-service kiosks.  Its mainstay product, the CardEaseXML payment protocol, is available as a free download from the company’s website, allowing developers unprecedented ease in providing card payment on new and existing systems.  The company has offices in Bristol and New York and operates a secure global transaction processing network.

Appscend - @Appscend

Appscend is a collection of software tools integrated into a unified web-based dashboard that offers companies and developers alike the opportunity to build, manage and monetize native, cross platform mobile applications.Using Appscend’s own markup language, Ignite Markup, and a simple, drag&drop application designer, Appscend makes it easier than ever before to create engaging, multi-platform mobile apps that really stand out. Beyond creation and deployment, users get access to a set of tools that simplify application management and help boost revenue and interaction: from ad mediation and In-App Purchases to user demographics, segmentation and social analytics to targeted and geo-aware notifications.Start building your awesome mobile strategy! Visit appscend.com now.

Inmobi – @inmobi

InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 125 countries through more than 21.2 billion mobile ad impressions monthly. This includes over 11.5 billion impressions to more than 100 million consumers in the Asia Pacific region.  Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. Follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog   www.InMobi.com/research.

TV App Agency – @tvappagency

TV App Agency launched in 2011 to provide our significant international experience across software development, mobile apps, UX (user experience), multi-screen devices, TV app development and store submission to enable brands, production houses, agencies and broadcasters to get onto connected TV. We are truly experts in the art of cross platform software development, successful app store submission and approval. We are located in London and Munich.

Vserv –  @VservMobi

Vserv.mobi is a leading mobile Ads market place for Developers, Publishers and Advertisers. Vserv.mobi Adnetwork pioneers in In-App full screen J2me and Android Mobile advertising with exclusive Apps from Global developers like Glu Mobile, Lunaforte and Indiagames.

The Vserv market place, based on superior technology has delivered many campaigns for leading brands like Nike, Reebok, Skoda, Google, Yahoo!, Docomo.

NXP Software – @nxpsoftware

NXP Software believes life is full of special moments. We help people to enjoy, share and re-live those moments to the full by turning mobile multimedia into exciting real-life experiences. Our portfolio of LifeVibes software solutions takes enjoyment of media to the next level – transforming the ordinary into the extraordinary. That’s why we’re a partner of choice for leading device makers, service providers and why our software solutions and end-user applications are installed in over one billion devices.

Smaato Inc. – @Smaato

Smaato is the Mobile Ad Cloud – operating the leading mobile advertising optimization platform called SOMA (Smaato Open Mobile Advertising). More than 15,000 app developers and premium publishers have signed up with Smaato to monetize their content in 220+ countries and to manage close to 20 billion ad requests per month.

SOMA’s unique feature is the aggregation of 50+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.

Adfonic – @Adfonic

The global mobile advertising marketplace, Adfonic, enables advertisers to run display advertising campaigns on mobile sites and applications and publishers to maximise the earning potential of their mobile traffic.  Adfonic serves billions of mobile ad impressions across the world each month through a 10,000+ strong publisher base, for advertisers from a range of industries.  Our technology has been developed with a meticulous focus on creating a superior user experience, and is unsurpassed in offering comprehensive tools for advertisers and publishers to fully control and optimise their mobile campaigns and inventory.  Adfonic is headquartered in London with further local operations in the USA, France and Spain.   To learn more, visit http://adfonic.com or http://blog.adfonic.com

Quickblox –  @QuickBlox

QuickBlox is a cloud platform for publishers, agencies and developers enabling you to build apps cheaper and quicker while making your apps more functional, more fun and socially engaging. Quickblox consists of pre-built API modules, SDK, samples and admin panel.

Realistic Digital – @RealisticOnline

Realistic Digital is a Mobile and Web Development agency based in the centre of Leicester providing Full Service Mobile and Web Development to businesses and Creative agencies.
Our goal is to compliment and work in partnership with our customers existing teams to strengthen and expand their technical capabilities. We have been trading for 8 years and have proven experience of delivering projects to our clients within challenging timescales.

RunRev – @runrev

Learn to make your own mobile apps with the LiveCode Academy from RunRev. Our experienced developers will take from any level of experience, including none, to making your very own app for iOS or Android in just a few weeks. This unique online learning environment has everything you need to master mobile development: a powerful and easy to use English-like programming language, online videos and comprehensive reading materials, interactive forums, even sample code and graphics.   “The lessons are great for those that may be completely new to programming yet enough detail is included to satisfy an experienced coder..” – Former Student   www.runrev.com

Logic Group  - @TheLogicGroup

Logia Group works with a network of developers providing them the tools they need in order to distribute their application in different Android application markets and enable monetization of the apps by enabling in-app purchasing

Logia works on the other hand, with more than 50 leading mobile operators worldwide, including Telefonica, Vodafone, Airtel, Reliance, Smart, Turkcell and others; delivering them leading content, applications & services

PGI –  @PGiMeetTweet

No other company offers the breadth of collaboration services that we do. Over the last 5 years, PGi has connected 600 million people in over 140 million meetings. Our products harness the power of video, web and audio conferencing enhanced with social networking and media sharing that replicate the way people naturally interact. Today, we serve over 30,000 customers worldwide and 75% of the Fortune™ 100.

Enough software – @enoughsoftware

Enough Software from Bremen, Germany offers Open Source software for mobile developers and services for the mobile ecosystem. Companies like Nokia, Vodafone, Qualcomm, Motorola or Telefonica are making use of their services and products.    Enough Software’s flagship product J2ME Polish is an Open Source framework for mobile applications development that has been downloaded and installed over a million times so far. It helps developers worldwide to overcome fragmentation barriers within Java and go cross-platform.  As a service provider, Enough Software develops, ports and tunes mobile applications of any kind and for all platforms (J2ME, Blackberry, Bada, Windows Mobile, Android, iPhone, WebOS…).

Apadmi – @apadmi

Apadmi designs, develops and delivers innovative mobile applications and solutions. With expertise across all mobile platforms, we can offer an in-depth knowledge of mobile, helping our clients to create outstanding mobile products that really set them apart. Our team has more than 12 years’ experience of mobile – that’s longer than any other player in the industry we know of.  Whether you’re looking for inspiration for a mobile app idea or you want to explore how you can develop an existing concept, Apadmi can help you, from the initial creation through to its design, development and monetisation.

DediPower –  @DediPower

DediPower, backed by its philosophy of “Support with Passion”, is a leading international provider of IT hosting and cloud infrastructure solutions. DediPower supports thousands of customers with the latest technology to reduce costs, improve service levels and maximise their potential. It is ranked among the UK’s 50 Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech Track 100.

Propel – @PropelLondon

Since 2001 Propel London has helped the digital industry to grow. We provide an honest, human recruitment experience which sets us apart from other recruitment companies. As we’ve grown up with the industry we’ve evolved our service to reflect the ever-changing variety of roles and expertise in the sector. We now have expert consultants across all digital disciplines – technical, design, client services, performance marketing, and client-side. We’re very pleased to be exhibiting at Appsworld 2010. Mobile technology has exploded over the last couple of years, and it’s now a fully fledged player in the digital mix. We’re excited to be involved in such a dynamic and fast-moving part of the industry – long may it continue!  If you’re looking for a mobile role or for mobile expertise in your organisation, come and see Propel London at Appsworld. We’re a friendly bunch, and love making new friends.

Testronic Lab @testroniclabs

Testronic Laboratories are leaders in Quality Assurance services, providing end-to-end testing and localization solutions to the Digital Media and Entertainment industries.

At Apps World 2012 Testronic Labs will be fielding experts in the Digital TV, Gaming, Web and Home Entertainment. Our wide range of QA services, including Consultancy, Certification, Translation, Localization, Performance and Functionality will ensure your application is launched to your target market correctly on time.

The sooner you engage Testronic Labs with QA programme for your product or application, the more cost effectively and successfully it will be launched.

Samsung Bada - @samsungbada

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Leadbolt –  @leadbolt

Leadbolt provides solutions to monetize all your digital assets both online and on mobile. Perfect for websites, blogs, forums, videos, photos, social media and documents as well as WAP and Mobile Sites and iPhone and Android Applications. With our leading edge platform, and easy to implement solution we are delivering amazing results for publishers, developers and advertisers alike.

Intel - @Develop4AppUp

The Intel AppUp^SM developer program allows you to distribute and sell your applications to millions of netbook, tablet users. The program supports Windows* and MeeGo*-based operating environments. Additional runtime and development languages will be supported in the future. Accelerate your application development process with ready-made components from the Component Catalog. You can also build and sell your own components to earn additional revenue. The developer guidelines provide a summary of development guidelines and submission requirements for the program.

BAMM @bammtv

BAMM.tv is a new kind of music company that connects emerging artists, entertainment service providers and audiences worldwide. Through an extensive global content distribution network, the company delivers fresh music video content from hot new artists to the web, mobile devices and television. BAMM.tv gives device makers and service providers a highly differentiated music offering without the hassle and high cost of traditional music licensing, while giving artists absolutely free HD music video content creation, an instant global audience, and 50 percent of the net profits from the music video distribution agreements.

microsap @micro_sap

Microsap Limited is a UK based Software Technology company with global clientele and offshore development centres. We have considerable experience and expertise in developing Apps on all mainstream mobile platforms and operating systems. While we have developed many consumer Apps, our real focus and expertise has been in the design and development of Enterprise Mobile Applications: “mobifying” our customer’s business critical information efficiently and cost effectively. Working closely with our customers, Microsap adds value through a combination of flexible consultancy services, top class technical expertise, prudent methodologies and the creation of innovative, technically optimised software.

Mopapp – @mopappteam

MOApp Software Manufactory is a state-of-the-art, SME software architect headquartered in Mainz, Germany. MOPApp was brought to life by Michael Göbel, who has an unrelenting passion for crafting small-scale things with a super sleek, minimalist design. He believes that a software program should be as easy-tohandle as possible and that it should always only focus on solving one job seamlessly. In the process, the task at hand must be resolved as efficiently as possible and ideally, users will not even need to pick up a manual to read the instructions …
MOApp Software is primarily tailored to private households, freelancers, independent contractors and self-employed people. Today, it provides more than twenty software products for highly diverse segments. Not only do its programs receive top-notch ratings from MacUpdate and comparable sources, but they are also continuously highly recommended by apple.com as a Staff Pick and Featured

UTEL –  @UtelWireless

Utel is a Multimedia editor focusing its activity around its star product : a mobile dating application in the top 5 applications preferred by Internet users : Fotochat.Thanks to a knowledge in developing applications tailored to the mobile environment we currently have a strong partnership with operators and handsets manufacturers such as SFR, Vodafone Live, Orange, Samsung, Apple, Android, Bouygues Telecom, Mobistar, NRJ Mobile…
We enjoy a reputation for excellence in the development of attractive applications, tailored for cell phones and generating significant revenues for operators and shops.
Please feel free to visit our stand #123 and browse our latest catalogue of applications!

Capablue –   @Capablue

Capablue is the UK leading provider of Connected TV solutions and services. We develop interactive applications on internet-connected platforms and latest released devices as and when they become available.  Our cloud based solution deploys content to multiple platforms; from connected TVs and set-top boxes to handheld media devices such as smart phones and tablets.

We have worked with the major broadcasters – BBC, ITV, Channel Four and Five, and have created interactive applications on Connected platforms for leading media and content producers.

Poynt –  @Poynt

Poynt lets you buy movie tickets so you never miss out on the hottest new releases, locate the closest and cheapest gas: never run out again.

Always be prepared for the day ahead: view up-to-date weather information and long-range forecasts. Make sure you always have the best table: book restaurant reservations at the touch of a button
Create maps and directions to any destination

Embarcadero – @EmbarcaderoTech

Embarcadero is committed to providing the industry’s broadest and deepest set of software tools for developers, DBAs, and architects. Widely recognized for its award-winning products, Embarcadero enables customers to work more efficiently with the industry’s major database platforms, operating systems, frameworks, and programming languages.

Embarcadero’s heterogeneous tools enable customers to design, build, and run their databases and applications in the environments they choose, free from the constraints, costs, and learning curves associated with multiple platform-specific tools.

Tapjoy – @tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 10,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers.

Fiksu – @Fiksu

Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting their iOS and Android apps in the vastly crowded and competitive app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users, those users most likely to engage by repeat use, registration, in-app purchase, etc.

Fiksu works across many traffic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, often lowering acquisition costs by as much as 10x.

Far from taking a well earned summer break, the Apps World team is gearing up for its next major event, Apps World Asia, in Singapore on 1-2 September, preparing to examine apps industry growth, consumer apps marketing and app development in the region.

The Asian apps landscape is one with its own very unique challenges, but also vast opportunities, with unparalleled 3G and broadband access in some areas.

The Asia show will gather the best minds in the industry to examine some of these challenges, and explore some of the potential benefits available for developers, operators, businesses and brands working in the Asian apps space.

Analysing current industry issues, Apps World Asia will cover a range of subjects through workshops, presentations and panel discussions. Issues up for discussion include, operator/ developer relations, handset affordability, app marketing and advertising, addressing the diverse regional and cultural differences across Asia, mobile money, apps and the cloud, TV apps and much more.

Many of the world’s leading brands will be involved with the conference programme or free-to-attend industry exhibition; Google, mixi, Dell, Yahoo, ShowNearby, Ogilvy, Nokia, the International Advertising Bureaux and many more.

Apps World will also include a free-to-attend developer track, bringing local developers face to face with leading organisations on the hunt for talented individuals.

This event is designed to help delegates make useful connections with fellow professionals in their field, as many of the workshops and panel sessions will involve organised networking sessions.

The Apps World TwitterWall will be a key feature of the show, not only projecting show-related tweets up onto a massive screen, but allowing delegates to access a raft of statistics and infographics detailing who the most influential show tweeters are, and even suggesting potential connections to fit with their fields of interest.

Registration for Apps World also entitles you to entry to a second co-locating event, Social Media World Forum (SMWF), which includes the latest cutting edge discussion around how social media is being used by brands and businesses to more effectively connect with customers.

For more information on the Apps World and SMWF sessions visit the Apps World agenda page. And to book your place at this year’s event, click here.

There’s been some useful discussion recently about using the app store model for distributing enterprise software and services within organizations. Up until now, most IT needs in the majority of businesses have been met through one-size-fits-all delivery of solutions that are either hand-crafted or purchased and then imposed on all. It’s been this way for at least three decades, but now this aging and inadequate process is beginning to improve.

The premise of an app store model for enterprises is simple: By removing the middleman, the famous bottleneck between the business and IT demand can be reduced in many cases. Application backlogs can shrink, consumption of internal and external IT resources will increase, and fierce competition to provide the best solutions to niches can greatly improve overall quality (the long tail of IT argument), all while reducing costs. At least, that’s what is possible if we look at what’s happening to the non-enterprise software market today.

Related: The app store: A “must-have” new digital business model

Fellow Enterprise Irregular Jevon MacDonald posits this as a likely outcome of the emerging Personal Enterprise. Current trends involving the mass personalization of services and the consumeration of enterprise IT have come together and resulted in ready-to-use catalogs of IT solutions that are much easier to acquire and consume today than they from traditional channels. Jevon cites Force.com, Intuit Marketplace and Get App as current examples of app stores for enterprises and SMBs, to which I’d definitely add IBM’s Smart Market. Google is even rumored to be ready to release an enterprise app store of its own soon.

Distributing SOA, SaaS, & Mashups with The Enterprise App Store

Even the Web itself has become a sort of ad hoc app store writ large in the cloud with thousands of SaaS applications available today that most enterprise users can acquire and use with little or no provisioning or support from IT.

In this view, monolithic enterprise deployments become rarer and IT solutions begin to look more like their counterparts online: smaller, more specific apps that fit the local conditions better (and are usually cheaper too). That this might actually happen is evidenced not only by the already existing enterprise app stores today but by the work currently going into rethinking of IT in terms of emergent enterprise architecture (intentionally) and the growing use of shadow applications in the cloud (grassroots).

App Stores: Not Just For Apps

ebizQ’s own Joe McKendrick recently explored the app store’s applicability to service-oriented architecture (SOA) this week, quoting George Ravich, who promulgates the SOA-as-a-store approach to enterprise users in the same way that iTunes is available online to get whatever one needs at the time: “The SOA service catalog promises to have the same impact on enterprise computing as the iTunes playlist has had on listening to music.”

SOA has always been an approach that promotes reuse and interoperability between existing IT systems. Those who have adhered to SOA principles have been able to project their services and data into widely distributed and far-flung IT solutions, both within and between organizations. But successfully driving SOA consumption has been hard, and the focus is too often on opening up services instead of focusing on increasing usage. But the SOA industry quickly hit upon a potential solution. Proving that what is old is new again with the app store model, there have been commercial service directories for a long time now that have have helped organizations maintain open inventories of services, such as StrikeIron or IBM Mashup Center…

The Cloud Computing Congress (http://www.cloudcomputingcongress.com/), has just announced a range of free to attend workshops on mobile cloud computing, co-located with the Mobile Social Media forum (http://www.mobilesocial-networking.com/).

The workshops examine why mobile and cloud computing are the perfect fit, and how this can be used to generate the next generation mobile experience. The workshops also cover practical demo of hybrid and mobile cloud computing, and how core functionality can be expanded to mobile devices for the cloud. View the free to attend workshops here: http://www.cloudcomputingcongress.com/exhibition/workshops.html

“Cloud computing technologies look like they will become a changing force in the mobile world, facilitating mobile solutions to be offered to a much broader audience of mobile subscribers.” commented Ian Johnson, MD, Six Degrees Events. “We are delighted to announce a range of free to attend workshops, and think that  the mobile social media event will help outline the next generation in mobile cloud applications, new business models, and the obstacles to be overcome.“

“In the mobile Web device detection, media adaptation, and optimized content delivery are challenging tasks as there are so many different devices out there. Mobile cloud computing gets all these hurdles out of the way. Using a web-based mobile publishing platform, it’s not only more cost-efficient, it also delivers much better quality output on a broader variety of handsets.” (Michael Neidhoefer, CEO, Netbiscuits)

“What if you could build applications based on web standards, move the processing associated with the applications off the mobile device to powerful, centralized platforms and then use the Internet to access the applications, in essence moving these applications into the cloud?” (Mark Beccue, ABI Research)

Additional workshops at the event include cloud application development, Microsoft Azure overview and more.  To register for the free to attend workshop please go to – http://www.cloudcomputingcongress.com/register/free-exhibition.html

Learn which mobile applications will lead the growth, the key technologies, players and initiatives involved, new business models that will be introduced, and the barriers that must be overcome. Additional free to attend workshops with Facebook and other partners are co-located @ the social media world forum, please see agenda – http://www.socialmedia-forum.com/exhibition/workshops.html

Cloud Computing Congress & Mobile Social Media is co-located with the Social Media World Forum (http://www.socialmedia-forum.com/) an event that encompasses the entire spectrum of Social Media.  It will take place at Olympia, London on the 15/16 March.