As Apps World Europe draws nearer we just wanted to say a big thank you to all the industry experts who gave up their time recently to attend the Apps World Europe advisory board meeting in London. Having escaped the Bristol offices for a day out in London we had a great day chatting with them about the latest developments in the industry, and learnt lots about what the key issues and topics are that they are currently facing. (more…)

We can’t believe Apps World North America 2013 is  over!  Thank you to everyone who visited/spoke/exhibited and helped to make it a great two days showcasing the most innovative and exciting developments in the mobile app industry. We’re already looking forward to next year’s show, but here’s our photo highlights of 2013 – with special thanks to our photographer May Suen:

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Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)

Every day millions of people surf onto company websites throughout the world. And every day millions of opportunities to convert the website traffic into app downloads is lost. This is because getting a user from a website into the app store to download your specific app, remains one of the biggest challenges for marketers out there.

Yes, we see some great call to action buttons. And yes, plenty of apps are prominently displayed on websites. But the fact remains that the disconnect between mobile and web is causing potential app downloads to bleed off.  Most bluntly, the typical computer user browsing on a regular desktop might simply pick up their mobile device and search on the app store.  Here, the indirect nature of the download path, combined with human nature, means downloads are lost as people become distracted throughout the search process.

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The free to attend two day Enterprise Zone track at Apps World North America, in Moscone Center West, San Francisco on February 7-8 is bursting at the seams with top-class content and features companies including Rackspace, Intel and Los Angeles World Airports among others.

The consumerisation of IT and the increased prevalence of mobile in the enterprise is a pivotal discussion point, and the free to attend two day Enterprise Zone track features countless highlights from expert names in the field of enterprise apps.

The track looks into all facets of enterprise applications from intuitiveness, to design, and security, as well as touching on peripheral subjects such as the enterprise app store and BYOD.

A key highlight in day one of the enterprise apps developer conference is a panel discussion examining mobilisation within the enterprise, with vaunted contributions from Phil Lenton, CEO of Compsoft, and Alex Bakman, president and owner of Snappii among others.

Elsewhere, StackMob CEO Ty Amall gives an overview to enterprise app stores, and Niki Acosta, cloud evangelista at Rackspace discusses the enterprise cloud.

The track will be of interest to anyone looking to deploy enterprise apps in 2013, as well as CIOs, cloud evangelists and organisations looking at enforcing a BYOD policy.

To find out more information about how to register for the free-to-attend Enterprise Zone, please visit here.

We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!

This week we are excited to announce even more leading technology players have joined Apps World North America as Silver Sponsors. If you’d like to come and meet them in our free-to-attend expo at the Moscone Center West on 7&8 February, book your pass here.

Silver Sponsors
Stackmob -  the industry’s premiere, cloud-based mobile platform that helps developers create a mobile business by letting them easily build, deploy and grow full-featured applications right from the start.

MCSaatchi Mobile - the leading full service mobile marketing agency. M&C Saatchi Mobile’s mission is simple: to help brands engage with their customers using creative mobile solutions.

Shinobi Controls - the premier component provider for iOS. Reduce the time, cost and effort needed to develop stunning interactive apps!

Singly - the fabric for today’s most connected apps, empowering a new class of developers to create powerful new apps.

Intersog - an IT outsourcing company, offering top-quality software development, outsourcing and out-staffing services in Ukraine

mblox - helps brands, agencies and solution providers create meaningful connections with their customers on mobile devices anytime and nearly anywhere.

Biz Happy - a free app where you can search and save your favourite businesses to get updates, deals and a whole lot more!

We’re also very pleased to welcome and announce the following industry leaders as exhibitors at the show;

Adev
Validoc
Comboapp
ZooZ
Vision Objects

Want to join Apps World North America as an exhibitor or sponsor? Contact the team today at enquiries@sixdegs.com or +44 117 973 2353

For the last couple of years the festive season has seen a massive hike in the numbers of apps downloaded as people un-wrap their shiny new devices and excitedly fire them up for the first time.

At the beginning of this year, a 60% increase in weekly downloads led to the total number of app downloads topping a billion over the Christmas period, making it crucial for developers to get their products ready this year in time to meet the rush.

With the launch of Windows 8 only days away, Microsoft’s new Surface Tablet is set to hit the market, and is sure to be gracing many a Christmas stocking this year, along with the various devices from respected manufacturers all running the much anticipated new OS. (more…)

Interoute’s CTO Matthew Finnie gives his insight into how app developers can get their apps into the enterprise following last week’s Apps World show.

At this years’ AppsWorld the focus for developers was clear: Show me the money!

Many of the developers I met were trying to figure out how to get into the enterprise. The real benefit of the new model is that there is at least a route in, whereas for the past 10 years that door was firmly shut, either due to incumbents giving your product away or simply the decision making process in the world of IT being too slow.

Here are my 5 tips for accessing the enterprise:

1) Design your app for the consumer and they will bring it in to the business for you. Don’t try to sell to the IT establishment straight out. Focus on the employees who are already inside.
2) Innovate for their needs and they will seek you out. Ask yourself what is the most frequent, most annoying task someone in your target enterprise has to do. Make that easier and you’re on to a winner.
3) Anticipate their concerns about “being in the cloud” by making the cloud a little more real. Show them where there data will be, explain to them that your provider has a long track record of securing data, etc.
4) Enterprises are just like you: It’s easier for them to pay for what they use rather than invest up front. Aim for a utility payment model and structure your supply chain accordingly, by making sure the services you rely on have no long contracts or obligations.
5) Seek out the best cloud computing scalability you can afford. That way, your IT infrastructure will never limit your success.

Find out more about Interoute and their cloud services platform here

Good morning developers, marketers, enterprise mobility experts and apps industry professionals everywhere! The waiting is over, today at Earls Court 2, Apps World begins!

With 280 expert speakers delivering ten in-depth conference tracks, 180 exhibitors and over 6000 pre-registered delegates, this is the biggest one yet.

The conference action is kicking off this morning at 9am with top-class keynotes across the eight conference theatres, for a map of the conference click here.

For a full breakdown of what’s happening where and when, download the official Apps World app, available for both iOS and Android.

We’ve got a packed exhibitor floor with around 180 companies on hand to discuss how the latest apps industry trends and technologies can benefit your business; there are also four specialist expo villages covering ‘content and commerce’, ‘mobile marketing’, ‘TV apps’, and ‘enterprise apps’. For a rundown of who you can meet on the exhibition floor have a look at our exhibitor list.

There’s more free-to-attend content at Apps world this year than ever before, with the traditional ‘developer zone’ and ‘droid world’, supplemented by an html5 track, a technical briefing zone and specialised theatres and workshops from Microsoft, Blackberry, Samsung and Twilio.

If you got a ticket to The Appsters Awards earlier this evening, congratulations, you’re one of the lucky ones, these were in high demand and the event is now at capacity. We’ll be handing out awards in 12 industry categories to winners from a shortlist of over 70 nominees.

Following on from The Appsters this evening, we’ve also got the official Apps World party to look forward to, in the sumptuous surroundings of the Kensington Roof Gardens.

For people looking to meet that special someone, the Apps World connect live speed networking sessions will be taking place on both days  near the delegate lounge. Bring your business cards and come ready to connect.

Don’t be afraid to get involved today. This is your show, designed to provide advice and knowledge that’ll make you a more effective industry practitioner; so make sure you get your money’s worth, ask questions, meet people and get stuck in. The event hashtag is #AppsWorld