It seems that smartphones were top of everyone’s Christmas lists this festive season with an estimate of over 20 million iOS and Android devices being activated between December 25th and 31^st according to a new report by Flurry. The report also found that a record breaking 1.2 billion apps were downloaded in the same week, known as “power week”. (more…)

Last week at Apps World buzzdoes the app distribution tool exhibited at the show and CEO and founder of the tool, Assaf Kolirin presented in the New Platforms and Technology Developer Zone.

buzzdoes is an automated word-of-mouth tool that turns apps users into apps distributors. All it takes is a click on the buzzdoes icon for users to recommend an app to a selected list of friends – they just need to pick the ones they want. The result is that each happy user can steer dozens of new ones your way. (more…)

Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr. (more…)

A big thank you to those that attended the Apps World in London

Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

NXP Software exhibited at this week’s Apps World Europe. The world-wide leading software vendor for multimedia specialises in innovative solutions and applications to help mobile device manufacturers and service providers deliver extraordinary media experiences.

The company used the event to launch a new release of their highly popular LifeVibes CineXPlayer, CineXPlayer 2.5, the first video player for iPad, iPhone and iPod devices to support Dolby® Digital Plus. (more…)

The buzzdoes stand was, well, buzzing, at Apps World this week, with developers working in consumer and b2b fields keen to learn about our viral app marketing tool. So they wanted to share their answers to the top 8 questions that cropped up. (more…)

Thank you to everyone who came to Apps World over the last two days; we’ve had an awesome show and we hope you got what you came for.

We’ve been lucky to have some of the leading minds in the industry here with us this year, delivering top-class insight and advice into the state of the apps industry, what it has to offer numerous business sectors, and how organisations can harness their power.

There have been some key themes running through a lot of the conference. The shift in ownership within companies seeking to move their brand into the apps sector seems to be swinging from mobile-curious CEOs to marketing departments. (more…)

Sophisticated geo-location technology will be able to compose a predictive customised schedule  for your day, reacting not just to where you are, but also what’s around you and what you’ve done in the past. This was a vision of the future delivered by the Geo-Location panel on day 2 of Apps World Europe.

For instance, your future app will be able to use location to realise you’re about to hit an area of forehead-slapping traffic congestion, calculate how late you might be for your important business meeting, then reschedule for you while you fight through the jam.

This fascinating panel session, chaired by Peter Swain, CEO of Always on Message, included Patrick Connolly from ABI Research, Ian Holt from Ordnance Survey, Anwar Ahmed from NAVTEQ and Phillip Gontier from Poynt. In the future our location apps will be jaw-droppingly amazing, they agreed, but right now, no one’s really come up with the killer location product. (more…)