Attendance of Apps World Europe is set to double this October

There are many reasons why you should register for Apps World Europe now but the fact that the show, which will be held in London’s Earls Court 2, from 22-23 October, promises to be bigger and better than ever is perhaps the biggest reason.

The Apps World Europe show, which this year celebrates its fourth birthday, has doubled in size and will see more than 8,000 delegates visit more than 250 exhibitors for two days of top level networking, meetings, workshop streams and awards. It is THE place to see and be seen for anyone in the apps industry – from developers to mobile marketers. Here are 7 more reasons why Apps World Europe should be top of your agenda and why you really must book your place now:

1) 12 workshop streams

Apps World Europe will offer key note speakers in all the current hottest topics from some of the world’s biggest brands, including McDonalds, Carlsberg and BBC, and covering everything from gaming to mobile marketing and TV and second screen apps

2) More free access to content

There are now five free workshop streams including the developer zone and the return of the Droid World at Apps World Europe. For the first time visitors can also access the enterprise and gaming zones for free

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Developing an app in today’s world can perhaps be seen as the easy part but how to market apps and stand out from the crowd is the tough part. Getting it noticed amongst its many other rivals in a market that is saturating so quickly. with literally thousands of new apps launching each day, is no easy task. More than 25 billion apps have been downloaded since the Apple App store was created alone.

If you have taken the effort to develop an app for the mobile market then the obvious choice is to use the same mobile and social media tools to market it but what gives you the best impact for encouraging consumers to discover your new app in a market that is so overcrowded?

1)      Make it unique

The beauty of apps is that they can be anything – from serious business tool to a simple but effective brand extension depending on how laterally you as a developer think. The more unique it is the more likely you will get talked about. For example toilet paper brand Charmin’s SitorSquat loo finder not only stops users getting caught short but also allows them to rate cleanliness – proving both a useful tool and a creative extension to the brand.

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Following the announcement by UK department store giant John Lewis that it has surpassed £1 billion sales online a year earlier than expected the retailer also revealed a new £40 million web platform, a revamp of its mobile site which now accounts for 25% of traffic, and announced that will launch a new app later this year. It’s no surprise they are revisiting an already successful app after research from Flurry Analytics earlier this year revealed shoppers spent six times as long in mobile retail apps in December than a year previous. Such apps need to do more than simply be an entrance to the company’s mobile store and truly add value. So with apps now central to building loyalty and traffic what are retailers doing to stand out and what lessons can be learnt?

1)      EBAY – Offer variety by going niche

EBay’s selection of targeted apps to meet its customer needs and improve their shopping experience is wide-ranging – from its full EBay store to the more targeted EBay Fashion and EBay Motors as well as its more niche apps such as ticket outlet StubHub! or entertainment media outlet half.com. However its RedLaser app allows EBay to further demonstrate the strength of its offer by allowing consumers to scan barcodes to find the best deals on eBay, online or in their local area and has recently been updated to add further functionality. (more…)

With Key Lime Pie just around the corner, backend as a service provider Kinvey has come up with an infographic detailing the brief history of Android from 1.0 to 5.0.

Even though the first Android OS was rolled out in 2008, there have been plenty of innovations and alterations in those four and a half years, with each iteration of course named in alphabetical order after a saccharine sweet treat.

Key Lime Pie is set to feature at Google I/O on May 15-17, although nothing has been set in stone from the search giant as yet.

Take a look at the infographic below. Do you remember Android Cupcake, Donut and Eclair? (more…)

We can’t believe Apps World North America 2013 is  over!  Thank you to everyone who visited/spoke/exhibited and helped to make it a great two days showcasing the most innovative and exciting developments in the mobile app industry. We’re already looking forward to next year’s show, but here’s our photo highlights of 2013 – with special thanks to our photographer May Suen:

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Welcome to day two of Apps World North America 2013, we hope there aren’t too many sore heads following last night’s official show party in downtown San Fran, thanks to everyone who came and helped make it such an excellent event.

It’s time to get the game-faces back on this morning, as we have a whole heap of top-level apps industry discussion to look forward to. Here’s a short selection of some of the in-depth, not-to-miss sessions you can catch today. (more…)

Good morning to all developers, mobility specialists, mobile marketers and app industry professionals! The waiting’s finally at an end; Apps World North America is up and running at the Moscone Center West.

Day one of Apps World promises great excitement, with vaunted speakers doling out spoonfuls of sparkling content on a variety of topics.

From monetisation to mobilisation, expertise will be provided by companies such as Twitter, CBS Interactive and National Geographic among others across 10 conference tracks, alongside a free exhibition hall with over 150 exhibitors. (more…)

Every day millions of people surf onto company websites throughout the world. And every day millions of opportunities to convert the website traffic into app downloads is lost. This is because getting a user from a website into the app store to download your specific app, remains one of the biggest challenges for marketers out there.

Yes, we see some great call to action buttons. And yes, plenty of apps are prominently displayed on websites. But the fact remains that the disconnect between mobile and web is causing potential app downloads to bleed off.  Most bluntly, the typical computer user browsing on a regular desktop might simply pick up their mobile device and search on the app store.  Here, the indirect nature of the download path, combined with human nature, means downloads are lost as people become distracted throughout the search process.

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We are delighted to announce that the official networking party will be taking place on the 7th of February from 7:30pm. This will follow on from the first of the two day extravaganza of developers, marketers, enterprise mobility experts and apps industry professionals gathering together to share their insight and expertise.

The party will be taking place at Mezzanine. Centrally located at 444 Jessie Street, Mezzanine is nestled in the heart of San Francisco’s downtown district and is a short walk from Moscone Center and the event hotels. The Mezzanine is just off 6th street on Jessie street, before you reach Mint Plaza. There’s a map here.
Housed in a historic two-story warehouse, Mezzanine will bring together all those attending the two day show for an evening of schmoozing, connecting and chilling alongside a beverage or two. We will also have an ice luge there waiting for when you are ready to have a cheeky shot!
You must be 21 or over to attend the networking party so please make sure you bring your ID along. You will also need your pass so if you are only attending the event on the 8th, bringing along your confirmation will be fine.
We will look forward to seeing you there!

We’re delighted to announce the launch of the official Apps World app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of Apps World attendees before, during and after the show, by putting the following features and information at their fingertips:

- Full event schedule
- Personalised agenda
- Exhibitor listings
- Access to Apps World Connect
- Interactive floorplan maps
- Social networking
- Speaker listings

….and lots, lots, more…

Download the free app today

Thanks to Genie Connect!