In-app and mobile-web billing provides users a fast secure way to pay for downloads as well as offering developers and merchants a new way to generate revenue.

In-app mobile billing is continually gaining traction across the industry as developers search for the sweet spot of revenue generation and customers crave fast secure payment methods. In-app mobile billing engages premium SMS (PSMS) and direct carrier billing (DCB) to offer a quick, easy and secure method to sell virtual goods and services, process billing and other transactions, and smooth SMS integration.

For app developers, in-app payment capabilities are a source of increased revenue. Typical premium SMS billing can have the developer sending around 50 percent of revenue to the carrier while in-app billing carriers take about 10 to 15 percent. With companies that offer in-app transactions, merchants can enjoy a white labeled billing process that emphasizes their brand, as well as customizable price points – features that are not necessarily available with PSMS billing. Developers who incorporate in-app payment features into their applications give the end user an element of convenience, which in turn encourages loyalty and positive word-of-mouth marketing. Through a simple import, developers will find easy integration of in-app billing into their work.

In-app purchasing not only gives developers more options for revenue generation, it also makes it possible to combine free and paid services in one application, as opposed to providing separate free and paid apps. In the end, it equates to increased revenue for the developer.

In-app billing provides a fast and easy way to pay for digital currency and goods online with a mobile phone, without needing to exit the application itself. Tap2Pay, developed by Apps World Silver Sponsor Text2Pay, offers single tap in-app purchasing through carrier billing, built-in support for one-off and subscription items along with virtual currency and virtual goods transactions. The Tap2Pay solution integrates with mobile sites on iOS, Android and Windows Mobile platforms via a HTML5 payment flow. This payment system allows merchants more control over their user interface and revenue stream.

For more information about Tap2Pay, please visit their website.