Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr.

Released initially as a “Top Apps” wall, this new format will ensure high returns for developers by presenting the app user with an offer wall of the top performing apps. The combination of app installs, which are amongst the highest paying offers, presented on an offer wall, a high performing ad type, will ensure superior eCPMs for developers. However, its method of delivery is what makes this ad format even more revolutionary. Top Apps requires no SDK integration.

With just simple html, developers can integrate the “Top Apps” wall into various different forms that perfectly compliment the developer’s specific app, such as a menu icon, a top apps tab, a navigation bar, a simple banner, a hyperlink or app of the day announcements. From there, users will install one of the apps from either the Android marketplace or iTunes store. Advertisers will get quality non-incentivised app installs and publisher will get paid for each of these app installs.

For more information and a short video of the new ad type visit

www.leadboltapps.com/appwall