“The rapid growth of the Web-enabled CE devices are the foundation for a vibrant TV Widget Market, which is projected to 83.4 million by 2014.”

In-Stat June 2010

Other research findings by In-Stat include:
•    By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue
•    Households with adults under 40 years of age have the highest interest in using TV widgets
•    Screen control, news and entertainment information have broad appeal across all age groups
•    TV widgets, such as multi-session games, are highly valued by small user segments.  These represent a significant revenue opportunity
•    There is substantial interest in TV widgets that enable local online purchases, such as pizza delivery or movie tickets
•    Viewing YouTube videos on the TV are favoured only by households in the 18-24 age group

Discover more about the evolving App Platform that is TV at Apps World, Apps TV Workshop Zone