This October Apps World will be returning to London and moving to the new venue of Earl’s Court 2. With over 60 speakers already confirmed this year’s event is set to be the biggest yet with  high discussion and insight on the latest in the apps ecosystem.

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Of all the questions associated with app development, the most popular, most obvious one has to be, “how do I make it pay?”Amazon recently took steps to address its reputation with cash conscious developers, making an interesting move of launching an in-app payment system that analysts believe will resonate with users.

But how does it compare to in-app purchase functionality from the other leading app stores? Could Amazon’s late-comer pose a serious challenge to the established market leaders? (more…)

Mobile search is a key factor to deliver a successful mobile marketing campaign. It’s hard to deny the umbilical attachment we have formed to our smart phones and tablet devices; the growth of the mobile device industry has been astronomical with eMarketer estimating that half the US population will access the internet from a mobile device by 2015.

According to Mobithinking mobile searches have quadrupled in the last year, with one in seven searches being mobile for most items. Search ad spending is definitely on the increase; according to Adobe’s Global Digital Advertising Update 11% of search spending in the UK is mobile; which is a whopping 250% increase year on year. So how can you best target your keyword campaign to target mobile searches? (more…)

There are a myriad of different factors to consider when evaluating operator lost revenues, as free IP-based instant forms of communication gain traction over traditional SMS text messaging. A new report from Ovum predicts that the social messaging trend is going to deprive mobile operators of over $23 billion worth of SMS revenue, so how can operators claw back their position in the mobile arena beyond being just a ‘dumb pipe’ providing data for OTT services to run? (more…)

The rise of the enterprise app store and in general mobile application management are creating opportunities for companies to mobilize their workforce.  Recent reports have indicated that the global mobile apps market is expected to be worth $25billion by 2015, so how are businesses going to capitalise on the mobile revolution?

Enterprise app stores are allowing companies to control employee interactions by managing the apps they install on workplace devices. According to the GigaOM Pro Survey “The Future of Workplaces” 38% of businesses are now using mobile phones, and 43% of businesses plan to better incorporate mobile into their work practises in the future.

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With Mobile Marketing forecast to be worth £14.4 billion by 2016, this year’s Social Media World Forum event (27-28^th March) sets out to deliver a wealth of practical advice around using mobile social media and integrating mobile into your existing marketing strategy.

The growth in this market is due to the surge in smart phone ownership, which has also led to a knock on popularity for location based services. Research from Deloitte suggests that apps location features are significantly more popular than other apps.

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It seems that smartphones were top of everyone’s Christmas lists this festive season with an estimate of over 20 million iOS and Android devices being activated between December 25th and 31^st according to a new report by Flurry. The report also found that a record breaking 1.2 billion apps were downloaded in the same week, known as “power week”. (more…)

On November 29-30, Altoros exhibited at Apps World Show London Olympia. Altoros is a global company of experts in software and application development, and provides new approaches in staffing technology projects.

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Last week at Apps World buzzdoes the app distribution tool exhibited at the show and CEO and founder of the tool, Assaf Kolirin presented in the New Platforms and Technology Developer Zone.

buzzdoes is an automated word-of-mouth tool that turns apps users into apps distributors. All it takes is a click on the buzzdoes icon for users to recommend an app to a selected list of friends – they just need to pick the ones they want. The result is that each happy user can steer dozens of new ones your way. (more…)

Apps World exhibitor LeadBolt, the leading mobile advertising network and in-app ad monetization company announced this week the release of a revolutionary new ad format. “App Wall” is designed to allow developers to monetize their apps quicker, with more consumer engagement options and without the integration issues of an SDK.

“We set out to create a solution for developers to monetize their apps without the need for much effort over the development of the app itself. Developers should be able to focus on what they do best – developing amazing apps,” said LeadBolt CEO, Dale Carr. (more…)