Apps World (www.apps-world.net), which runs from the  30th of Nov – 1st of December at Olympia, London, is one of the first events to cover the emerging global TV App Store marketplace.  Apps World closely examines how Pay TV and consumer electronics companies have already started to integrate app store models into their services, and how open developer models can open new market ecosystems and revenue streams for content providers.

Leaders in the Pay TV market will be discussing the next generation of TV App Store at Apps World.  TV Apps are a logical extension of the smartphone world, and an app store on the TV could revolutionise how we watch and engage with TV content and finally resolve consumer demand for a-la-carte programming.  The question is whether operators will embrace them or get cut out of the equation altogether. (more…)

With service offerings from music and messaging to advertising and social media built within a open API,  IMImobile seems well placed to place the operator at the heart of consumer activities. IMI have partnered up with Apps World as Platinum sponsors, and will be exhibiting at the show.

IMImobile launched their  DaVinci Social service earlier in Jan this year, aiming to provide a seamless experience across the handset, WAP and Web enabling
consumers to remain in full control of their digital social-lives.
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Location based services and mobile advertising are some of the key areas of expertise that NAVTEQ brings to the Apps World event.   The NAVTEQ developers network allows developers to connect and harness location based applications over multiple devices and platforums.

Follow them on twitter to win monthly prizes (more…)

Apps World Workshop pass Registration is now open!

The event will take place on the 30th Nov & 1st Dec at Olympia, London and will adopt a workshop style education format with the aim to address the entire app ecosystem, and the challenge of delivery, development and design of apps across multiple platforms.

A truly international event, Apps World will bring together leading operators worldwide, and is the first show to draw in parallels between the emergence of the TV apps store, and the challenge to IPTV and pay TV operators, and the challenges mobile operators face, device manufactures and the emergence of the tablet apps marketplace.

Workshop passes allow delegates to mix and match between the different workshop zones and sessions as they like throughout the day – creating tailored agenda’s to maximize visitors event experience.

Your workshop will gain access to the below workshop Zones:

Developers Zone
Marketing Zone
TV Apps Zone (Day one)
Handset & Operators Zone (Day two)

One or Two day passes available.  For full details of what your pass will include visit here.    Early bird available until 29th September

Register Today!

Facebooks exec Eric Tseng, speaking at a recent Mobile event announced that Open Gragh, the technology that allows viewer to “like” website news stories, articles, features and other content will be heading to the mobile phone platform..

This new function on apps, will allow developers to feature the “like” button, allowing the users to vote in a very public way if they like the application.  This tool will become a very influential tool for the world of app promotion.

No time frame has been set for when this feature will be released, but watch this space…

Apps World are looking for Official Bloggers to cover the show being held on the 30th Nov & 1st Dec at Olympia, London.

All App World Official Bloggers will receive:

•    Logo and link on event website as Official Blogger
•    Access to all workshop areas over the two days
•    Access to the exhibition
•    Access to Press/Bloggers area with light refreshments
•    Free Wi-Fi

Bloggers Passes are limited and are subject to approval.

In return for your Blogger/Press pass we ask the below in return:

* Display of an event banner/Blogger Supporter badge on your main website
* Post at least two blogs pre show about the event

For more details on becoming an Official event blogger, please email Ian (@) sixdegs(dot).com.

For full event details for Apps World visit www.apps-world.net

Japan’s number one mobile phone operator NTT DoCoMo has said it will add a new application platform to its “i-mode” handsets this year as it tries to catch up with Apple’s runaway iPhone success. NTT DoCoMo will allow third-party individuals to develop applications for the company’s 50 million “i-mode” users, spokeswoman Makiko Furuta said.

DoCoMo revolutionised Japan’s mobile phone market with the 1999 launch of its i-mode service, which brought internet services to mobile phones. However, DoCoMo restricted the number of app developers, citing quality control issues. But the recent emergence of open platform systems such as Google’s Android and Apple’s App Store for the iPhone and iPad has prompted DoCoMo to loosen its controls and allow individuals to easily create and offer apps and services.

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SingTel’s announcement of three consumer-centric mobile apps on 6th July 2010 underlines the company’s repeated plans to become a multimedia industry player.

CEO of SingTel Singapore, Allen Lew, described the move from a pure telecoms operator to become a multimedia player as a “natural extension” for the company. For being able to grow the company continuously, SingTel hopes to foresee users’ needs and to offer not only what they want, but “what they will want”.

Allen Lew also said: “To quote the Brazilian football player, Pele, who once said that he wants to be where the ball will be and not where the ball was, this is what SingTel hopes to be doing too.”

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The introduction of ITV Player apps would enable users to watch their favourite shows on the iPhone or Android. The first major channel to release a Smartphone app for its TV catch-up service could be ITV. According to the Daily Telegraph, the ITV Player app could be ready by September, outrunning the 4OD and BBC iPlayer apps.

The download of the ITV player app will cost users a one-off payment, content is likely to be funded by advertising.

“Viewers are consuming content on a range of platforms to suit their lifestyle, so we want to make our content available when and where consumers want to watch it. We are considering options for this as part of our ongoing strategic review”, commented an ITV spokesperson.

For more information on Multi-Platform Apps, please visit Apps World, taking place over 30^th Nov & 1^st Dec at Olympia, London – click here

AT&T recently announced the launch of My Multiview, the latest TV app from AT&T U-verse that lets customers choose the channels displayed on screen in their Multiview.

My Multiview is customizable for each U-verse receiver in the home, so each family member can create and save their own Multiview based on their personal preferences. You can access the app by selecting menu on your remote while watching live TV, and scrolling down to select My Multiview. Favorite channels list can be created by selecting info while you’re in the app, and choosing the add option next to the channels you want to appear in your Multiview. The app is rolling out on a market-by-market basis to all U-verse TV customers.

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