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View our jam-packed, knowledge enriched agenda here...
Day 1 (1 September 2011)
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Day1: Operator Track
Examines the Apps ecosystem and growth potential in Asia, with contribution from the key stakeholders making the market. |
Developer Zone
The Apps World Asia developers' workshop will be the place for app developers and entrepreneurs to focus on the development of profitable apps across different apps stores. Technical presentations from leading developers and apps stores will cover a myriad of opportunities and challenges faced when developing apps. |
Day 1: Social Media as part of an integrated approach to communication Examines how social media is becoming an integrated part of how brands communicate with their customers |
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Day 2 (2 September 2011)
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Day 2: Marketing Track How are apps being used as marketing and branding tools. How is the app industry being monetised. And what opportunities exist for marketers. |
Developer Zone
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Day 2: Social media tools, strategies and innovations Digs deeper into specific tools, strategies and innovations that are being used by brands in social media. With key sessions looking at: online communities, customer service, social commerce, location based marketing, social gaming and social TV. |
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SEE WHAT'S ON THE AGENDA
13:30 Intro to the day
Get ready to Jam! No seating comfortably and reading your email it's all about listening and getting involved.
13:40 Developer Stories of Adventure and Enlightenment
Come listen to developers talk about their feats and triumphs. Hear directly from those who have been there, done that AND bought the t-shirt. Coming Soon!
14:30 1st Discussion Group:
Its discussion group time and a lot of you know the drill. It’s the time for you to ask questions and enlighten us with your experiences on what works and what doesn’t.
The room is divided into circles of chairs. A discussion topic takes place in each circle, led by 2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend.
The death of featurephones
(aka "the rumors about my death are greatly exaggerated")
While the world raves about smartphones a majority of devices in use are still in the feature camp... We'll talk about the options available to deal with this market.
The rise and frag of smartphones
"Fragmentation rhymes with mobile, moaning is futile! " Based on this mobile developer mantra we'll look at strategies to reach mass deployments of your services. Is it really necessary to go multi-platform to make it big? Are mobile web standards the answer to mass market? Coming Soon!
Making money from mobile
Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Coming Soon!
Catch the Mobile money
Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Coming soon!
Mobile for good
Mobile applications are not just about making hard cash... Yet mobile projects driven by the World Bank are some of their most successful ones. Come and share experiences on using mobile in government and non for profit sector. Coming Soon!
15:10 2nd Discussion Group
You now have a chance to join your second preferred subject ! All!
16:00 Barcamp
Surprise us!
13:30 Intro to the day
Get ready to Jam! No seating comfortably and reading your email it's all about listening and getting involved.
13:40 Developer Stories of Adventure and Enlightenment
Come listen to developers talk about their feats and triumphs. Hear directly from those who have been there, done that AND bought the t-shirt. Coming Soon!
14:30 1st Discussion Group:
Its discussion group time and a lot of you know the drill. It’s the time for you to ask questions and enlighten us with your experiences on what works and what doesn’t.
The room is divided into circles of chairs. A discussion topic takes place in each circle, led by 2 discussion leaders. When time is up, attendees move to a new circle and topic of choice for a maximum of 2 sessions to attend.
The death of featurephones
(aka "the rumors about my death are greatly exaggerated")
While the world raves about smartphones a majority of devices in use are still in the feature camp... We'll talk about the options available to deal with this market.
The rise and frag of smartphones
"Fragmentation rhymes with mobile, moaning is futile! " Based on this mobile developer mantra we'll look at strategies to reach mass deployments of your services. Is it really necessary to go multi-platform to make it big? Are mobile web standards the answer to mass market? Coming Soon!
Making money from mobile
Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Coming Soon!
Catch the Mobile money
Want to make money from mobile apps, what are the options for you? From paid app to advertising, from premium SMS to virtual gift the world is your clamshell! Coming soon!
Mobile for good
Mobile applications are not just about making hard cash... Yet mobile projects driven by the World Bank are some of their most successful ones. Come and share experiences on using mobile in government and non for profit sector. Coming Soon!
15:10 2nd Discussion Group
You now have a chance to join your second preferred subject ! All!
16:00 Barcamp
Surprise us!
