Apps World Africa 2011, is adopting a workshop style education format with the aim to address the entire app ecosystem, and the challenge of delivery, development and design of apps across multiple platforms. A truly international event, Apps World will bring together leading operators worldwide, and is the first show to explore the challenges mobile operators and device manufactures face in expanding apps development in Africa's fragmented market place.
The AppsWorld Africa's plenary conference will examine the Apps landscape and growth potential in the Africa, with contribution from the key stakeholders – operators, handset manufacturers, content providers, developers, brands and regulators. How apps are providing new revenue streams, marketing tools and opportunities to expand customer reach.
APPS MARKET ANALYSIS: AFRICA
• Who are the App consumers in Africa?
• Regional trends in mobile, content, apps & services
APP INFRASTRUCTURE: OPERATORS, APP STORES & HANDSET PROVIDERS
• The role of the operator in the apps ecosystem
• Investing in app stores
• Distribution of affordable handsets that support app development
BUILDING INVESTMENT IN AFRICAN APP DEVELOPMENT
APP MONETISATION
• How is the industry being monetised, what trends are developing, and how will it be monetised in the future?
• Pay to download apps vs sponsored apps
MOBILE MONEY
• Mobile Money and the banking sector
• The rise of mobile money applications
APP PROMOTION & MARKETING
• Apps as marketing tools
