Apps World

 
 
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test subject

test agenda 1

0900
Event Chair Welcome & Introduction
0910
Speed networking – 10 minutes to get to know the people around you

SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH

0920

Keynote panel: Developing the apps ecosystem

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What further development of core infrastructure is needed to embrace the development of apps market?
• Could the industry benefit from more collaboration and partnership among key players
• App stores and multi-platforms:
- Are we reaching app store market saturation?
- Will the future be for app stores to aggregate, or are we going to see more launching?
- Should there be fewer platforms?
- Does the industry need to find a solution to working across multi-platforms?

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SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES

1000

Developer relations: What do developers want from an app store?

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• As an industry, how are we nurturing new developer talent?
• Building relationships and alliances with developer communities
• Levels of support available
• Guidance on what apps will be popular in the market and how to promote apps within the store
• Tools for coding and testing

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1030
 App store launch: case-study
• Rational for launching an app store
• Designing a store-front
• Key partnerships
• Market positioning
• Pricing
• Developer areas, support and revenue sharing models
1050
Networking Break
1120

Handset manufacturers keynote panel:


• How is the rise of tablets impacting on the business of apps?
• Internationalisation of the market – to what extent can strategy be rolled from one market to the next?
• Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices?

 
1150
Mobile entertainment apps as a channel to maximise revenue streams

• Revenue models and potential of mobile entertainment
• Are users willing to pay for entertainment on their smartphone / tablet?
• What factors drive apps usage rather than mobile web?
• How are apps changing the entertainment industry – what is happening to the value chain?

• Impact of tablets on this market
1210
 Consumer marketing propositions for apps
How do operators, handset manufacturers and app stores position their apps offering in the market?
What steps are being taken to keep customers engaged and build customer loyalty using the apps market?
 
1240

Mobile cloud computing: Benefits to the apps industry
• Telco and app store’ guide to mobile cloud computing and the relevance to the apps business
• Opportunities the cloud offers for the low-cost handset market
• The cloud and cross-platform apps
• Technical challenges of integrating cloud with your apps business
1300
 Networking break
1400
 How apps integrate with operators VAS strategies - will Apps save your VAS in 2012?
• Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority?
• What impact are handset manufacturers impacting operator VAS strategies in terms of Apps?
• How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue?
• To what extent can the right VAS/App strategy increase customer loyalty?
1440

Operator strategies for developing advertising revenue through apps
1510
 Building industry partnerships to expand and develop your apps business
1540
 Networking break
 

SESSION THREE: MOBILE MONEY & BANKING
1600 Mobile money and the banking sector
• Apps for existing banking customers - what functionality are consumers demanding?  Who are the consumers interested in apps for banking services?
• What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen?
• How can banks and telcos work together to create beneficial partnerships
• Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions
• Mobile trading – a new area of growth?
1630 The rise of the mobile wallet
• Reviewing mobile money apps for the banked and unbanked
• Are mobile money applications primarily relevant to emerging economies?
• How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings?
• What advantages can mobile money offer to mobile operators, developers, marketers?
1700 NFC (Near Field Communication) enabled apps
• How long before we can expect NFC to be a standard coding option for apps?
• What possibilities does NFC open-up for the apps market?
• Early examples of NFC-enabled apps
• Devices: how quickly can we expect NFC to become standard in handsets?
1730
 Close of day one followed by evening reception