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Test Agendas
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0900
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Event Chair Welcome & Introduction
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0910
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Speed networking – 10 minutes to get to know the people around you
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SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
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0920 |
Keynote panel: Developing the apps ecosystemClick to read more... What further development of core infrastructure is needed to embrace the development of apps market?   |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? Click to read more... • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing
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| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
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1050
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Networking Break
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| 1120 |
Handset manufacturers keynote panel: • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices?
|
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
| SESSION THREE: MOBILE MONEY & BANKING | |
| 1600 | Mobile money and the banking sector • Apps for existing banking customers - what functionality are consumers demanding? Who are the consumers interested in apps for banking services? • What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen? • How can banks and telcos work together to create beneficial partnerships • Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions • Mobile trading – a new area of growth? |
| 1630 | The rise of the mobile wallet • Reviewing mobile money apps for the banked and unbanked • Are mobile money applications primarily relevant to emerging economies? • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? |
| 1700 | NFC (Near Field Communication) enabled apps • How long before we can expect NFC to be a standard coding option for apps? • What possibilities does NFC open-up for the apps market? • Early examples of NFC-enabled apps • Devices: how quickly can we expect NFC to become standard in handsets? |
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1730
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Close of day one followed by evening reception |
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0900
|
Event Chair Welcome & Introduction
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|
0910
|
Speed networking – 10 minutes to get to know the people around you
|
|
|
SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
|
|
0920
|
Keynote panel: Developing the apps ecosystem< 123 • What further development of core infrastructure is needed to embrace the development of apps market? |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing |
| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
|
1050
|
Networking Break
|
| 1120 |
Handset manufacturers keynote panel:
• What part are handset manufacturers playing in developing the apps industry? • How is the rise of tablets impacting on the business of apps? • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices? |
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
| SESSION THREE: MOBILE MONEY & BANKING | |
| 1600 | Mobile money and the banking sector • Apps for existing banking customers - what functionality are consumers demanding? Who are the consumers interested in apps for banking services? • What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen? • How can banks and telcos work together to create beneficial partnerships • Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions • Mobile trading – a new area of growth? |
| 1630 | The rise of the mobile wallet • Reviewing mobile money apps for the banked and unbanked • Are mobile money applications primarily relevant to emerging economies? • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? |
| 1700 | NFC (Near Field Communication) enabled apps • How long before we can expect NFC to be a standard coding option for apps? • What possibilities does NFC open-up for the apps market? • Early examples of NFC-enabled apps • Devices: how quickly can we expect NFC to become standard in handsets? |
|
1730
|
Close of day one followed by evening reception |
|
0900
|
Event Chair Welcome & Introduction
|
|
0910
|
Speed networking – 10 minutes to get to know the people around you
|
|
|
SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
|
|
0920
|
Keynote panel: Developing the apps ecosystem • What further development of core infrastructure is needed to embrace the development of apps market? • Could the industry benefit from more collaboration and partnership among key players • App stores and multi-platforms: - Are we reaching app store market saturation? - Will the future be for app stores to aggregate, or are we going to see more launching? - Should there be fewer platforms? - Does the industry need to find a solution to working across multi-platforms? |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing |
| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
|
1050
|
Networking Break
|
| 1120 |
Handset manufacturers keynote panel:
• What part are handset manufacturers playing in developing the apps industry? • How is the rise of tablets impacting on the business of apps? • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices? |
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
|
0900
|
Event Chair Welcome & Introduction
|
|
0910
|
Speed networking – 10 minutes to get to know the people around you
|
|
|
SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
|
|
0920
|
Keynote panel: Developing the apps ecosystem • What further development of core infrastructure is needed to embrace the development of apps market? • Could the industry benefit from more collaboration and partnership among key players • App stores and multi-platforms: - Are we reaching app store market saturation? - Will the future be for app stores to aggregate, or are we going to see more launching? - Should there be fewer platforms? - Does the industry need to find a solution to working across multi-platforms? |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing |
| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
|
1050
|
Networking Break
|
| 1120 |
Handset manufacturers keynote panel:
• What part are handset manufacturers playing in developing the apps industry? • How is the rise of tablets impacting on the business of apps? • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices? |
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
| SESSION THREE: MOBILE MONEY & BANKING | |
| 1600 | Mobile money and the banking sector • Apps for existing banking customers - what functionality are consumers demanding? Who are the consumers interested in apps for banking services? • What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen? • How can banks and telcos work together to create beneficial partnerships • Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions • Mobile trading – a new area of growth? |
| 1630 | The rise of the mobile wallet • Reviewing mobile money apps for the banked and unbanked • Are mobile money applications primarily relevant to emerging economies? • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? |
| 1700 | NFC (Near Field Communication) enabled apps • How long before we can expect NFC to be a standard coding option for apps? • What possibilities does NFC open-up for the apps market? • Early examples of NFC-enabled apps • Devices: how quickly can we expect NFC to become standard in handsets? |
|
1730
|
Close of day one followed by evening reception |
Some text
|
0900
|
Event Chair Welcome & Introduction
|
|
0910
|
Speed networking – 10 minutes to get to know the people around you
|
|
|
SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
|
|
0920
|
Keynote panel: Developing the apps ecosystem • What further development of core infrastructure is needed to embrace the development of apps market? • Could the industry benefit from more collaboration and partnership among key players • App stores and multi-platforms: - Are we reaching app store market saturation? - Will the future be for app stores to aggregate, or are we going to see more launching? - Should there be fewer platforms? - Does the industry need to find a solution to working across multi-platforms? |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing |
| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
|
1050
|
Networking Break
|
| 1120 |
Handset manufacturers keynote panel:
• What part are handset manufacturers playing in developing the apps industry? • How is the rise of tablets impacting on the business of apps? • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices? |
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
| SESSION THREE: MOBILE MONEY & BANKING | |
| 1600 | Mobile money and the banking sector • Apps for existing banking customers - what functionality are consumers demanding? Who are the consumers interested in apps for banking services? • What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen? • How can banks and telcos work together to create beneficial partnerships • Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions • Mobile trading – a new area of growth? |
| 1630 | The rise of the mobile wallet • Reviewing mobile money apps for the banked and unbanked • Are mobile money applications primarily relevant to emerging economies? • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? |
| 1700 | NFC (Near Field Communication) enabled apps • How long before we can expect NFC to be a standard coding option for apps? • What possibilities does NFC open-up for the apps market? • Early examples of NFC-enabled apps • Devices: how quickly can we expect NFC to become standard in handsets? |
|
1730
|
Close of day one followed by evening reception |
|
0900
|
Event Chair Welcome & Introduction
|
|
0910
|
Speed networking – 10 minutes to get to know the people around you
|
|
|
SESSION ONE: APP INFRASTRUCTURE & MARKET GROWTH
|
|
0920
|
Keynote panel: Developing the apps ecosystem • What further development of core infrastructure is needed to embrace the development of apps market? • Could the industry benefit from more collaboration and partnership among key players • App stores and multi-platforms: - Are we reaching app store market saturation? - Will the future be for app stores to aggregate, or are we going to see more launching? - Should there be fewer platforms? - Does the industry need to find a solution to working across multi-platforms? |
| SESSION TWO: BUSINESS MODELS & APP STORE STRATEGIES | |
| 1000 |
Developer relations: What do developers want from an app store? • As an industry, how are we nurturing new developer talent? • Building relationships and alliances with developer communities • Levels of support available • Guidance on what apps will be popular in the market and how to promote apps within the store • Tools for coding and testing |
| 1030 |
App store launch: case-study • Rational for launching an app store • Designing a store-front • Key partnerships • Market positioning • Pricing • Developer areas, support and revenue sharing models |
|
1050
|
Networking Break
|
| 1120 |
Handset manufacturers keynote panel:
• What part are handset manufacturers playing in developing the apps industry? • How is the rise of tablets impacting on the business of apps? • Internationalisation of the market – to what extent can strategy be rolled from one market to the next? • Cross-platform development – should manufacturers be making it easier for developers to roll out their apps across multiple devices? |
| 1150 |
Mobile entertainment apps as a channel to maximise revenue streams
• Revenue models and potential of mobile entertainment • Are users willing to pay for entertainment on their smartphone / tablet? • What factors drive apps usage rather than mobile web? • How are apps changing the entertainment industry – what is happening to the value chain? • Impact of tablets on this market |
| 1210 |
Consumer marketing propositions for apps How do operators, handset manufacturers and app stores position their apps offering in the market? What steps are being taken to keep customers engaged and build customer loyalty using the apps market? |
| 1240 |
Mobile cloud computing: Benefits to the apps industry |
| 1300 |
Networking break |
| 1400 |
How apps integrate with operators VAS strategies - will Apps save your VAS in 2012? • Where do apps fit into the wider picture of VAS within operator business structure - is developing an apps business high priority? • What impact are handset manufacturers impacting operator VAS strategies in terms of Apps? • How can apps aid other elements of VAS strategy? - Mobile data, video, ringtones, other sources of additional revenue? • To what extent can the right VAS/App strategy increase customer loyalty? |
| 1440 |
Operator strategies for developing advertising revenue through apps |
| 1510 |
Building industry partnerships to expand and develop your apps business |
|
1540
|
Networking break |
| SESSION THREE: MOBILE MONEY & BANKING | |
| 1600 | Mobile money and the banking sector • Apps for existing banking customers - what functionality are consumers demanding? Who are the consumers interested in apps for banking services? • What options for extending banking services to new customer groups and to extend the business with existing customers can mobile provide, and how can this happen? • How can banks and telcos work together to create beneficial partnerships • Mobile money and NFC - exploring strategies for integrating mobile apps and financial transactions • Mobile trading – a new area of growth? |
| 1630 | The rise of the mobile wallet • Reviewing mobile money apps for the banked and unbanked • Are mobile money applications primarily relevant to emerging economies? • How is the development of mobile money apps changing consumer behaviour? How can these apps enhance brands mobile commerce offerings? • What advantages can mobile money offer to mobile operators, developers, marketers? |
| 1700 | NFC (Near Field Communication) enabled apps • How long before we can expect NFC to be a standard coding option for apps? • What possibilities does NFC open-up for the apps market? • Early examples of NFC-enabled apps • Devices: how quickly can we expect NFC to become standard in handsets? |
|
1730
|
Close of day one followed by evening reception |
