After training as a Hardware & Software Engineer, I quickly made the sharp turn into Online Marketing. Starting off in Online Affiliate Marketing, I ran the OfferForge US and OfferForge ZA affiliate networks. I then moved into Social Media where I ran a niche social network called Designmind.co.za, dedicated to South African architects and their peripherals.
Once I got to take on the role as Cell C's Online Marketing Manager, it was a totally different ballgame, since the scope and size of the operations kept me, and still keeps me on my toes. I'm currently responsible for Cell C's social media activities, web platforms and mobi sites.
