Apps World – Models, Strategies, Technologies, Development and Marketing of
"From mobile banking, SMS chatting to stock market updates and sharing photos through mobile phones, the catalogue of mobile applications in Africa seems to be growing by the day. Thanks to the mobile phone penetration which has heavily outstripped PC penetration, availability of affordable bandwidth and the demand to do more than voice and text on the mobile phone.” African e-Development Resource Centre
In Africa, the potential for Apps go far beyond games, entertainment and publishing. With a total population of just over one billion, infrastructure is lacking throughout the continent especially in the areas of health, agriculture, banking, education and more. Apps are being touted as one of the solutions.
The potential of apps to change the landscape of Africa is boundless. Increased literacy, widespread access to healthcare, farming and agricultural aids and more is being facilitated by mobile apps.
Hurdles do exist in development of the nascent industry – particularly challenges within billing infrastructure needed to monetise this market. However, the implementation of mobile money is providing a solution that is becoming an integral to the business of mobile apps in Africa.
Apps World Africa 2011 will explore the potential of applications to assist in the development of the globe’s second largest continent. Bringing together the telcos, handset manufacturers, government ministries and organisations, marketing houses and more, this event will thoroughly explore whether APPs are the answer for Africa, and allow all the stakeholders to build pertinent partnerships in the industry.
Topics covered at the show include:
- Operator case studies – models and business models of app related own labels, and app store partnerships and liaisons
- Handsets – which has the most compelling offering in this market
- Developers in the region – challenges and success stories
- Mobile money - rise of mobile money apps and how these interact with the banking sector
- Apps for public services and health – is this really the answer for Africa?
- m-commerce for agriculture – mobilising the farming community through apps
- m-Education – increasing literacy through apps-
- Apps for marketing & brand building - experiences of leading African brands with app related campaigns